Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

Archives for September 2012

Email Marketing and the Brand at Affiliate Summit West 2011

by

This was a conference session titled Email Marketing and the Brand from Affiliate Summit West 2011, which took place January 9-11, 2011 at Wynn Las Vegas.

Speaker:

  • Megan Conahan, VP of Advertising Sales, Direct Agents

Session description: Email marketing has been successful year after year due to its results and scalability. In this session affiliates will learn agency tips on how to target, segment, control and test brand offers.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Email Marketing

Slides: http://www.slideshare.net/affsum/2d-emailmarketingandthebrand

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Video: Email Marketing and the Brand at Affiliate Summit West 2011

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

Education Levels of Affiliate Marketers

by

Affiliates were asked “What is your highest level of education?” for the 2012 Affiliate Summit AffStat Report.

The four year degree is the highest level for more than half of the people, including me.

All but about 5% have, at least, some college.

And there are not too many doctors in the house.

Over fourteen-hundred affiliates were surveyed on their methods, preferences, and strategies for the Affiliate Summit AffStat Report.

More details on AffStat at AffStat.com.

How to Run Profitable Campaigns in Google’s Content Network

by

Jeremy Palmer, President of Optimize My Site, talked about how to How to Run Profitable Campaigns in Google’s Content Network at the Affiliate Summit Meetup in Austin, TX on September 25, 2012.

Affiliate Summit Austin Meetup in September 2012

The group learned three strategies that top Google advertisers are using to mine gold in the Content Network.

Thanks a lot to Jeremy and everybody that came out for some lunch and shop talk.

Presentation: How to Run Profitable Campaigns in Google’s Content Network

Where are the Mobile Ads for Affiliates?

by

Mobile visitors are a significant segment for affiliates, accounting for more than 10% of traffic, according to the M-Commerce: The Complete Picture report from Affiliate Window.

Mobile Affiliate AdsBut merchants have been slow to make affiliate creative for mobile.

I was just talking to my friend, Janet Attard of Business Know-How, and she can’t seem to find mobile affiliate ads for the programs she is promoting, and she is seeing about 15% of her traffic from mobile browsers.

I just poked around at a bunch of affiliate programs and could not find any myself.

As far as the ad sizes for mobile, Google Adsense has a list of sizes they support.

So, what do you say merchants and networks? Are we missing something, or are the mobile ads not there, yet?

Web Redesign by the Numbers at Affiliate Summit West 2011

by

This was a conference session titled Web Redesign by the Numbers from Affiliate Summit West 2011, which took place January 9-11, 2011 at Wynn Las Vegas.

Speaker:

  • Sharon Mostyn, Assistant Vice President, eCommerce, 1st Mariner Bank

Session description: Using web analytics and online marketing best practices to redesign your website for optimal conversions and revenue.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Analytics

Slides: http://www.slideshare.net/affsum/web-redesign-by-the-numbers

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Video: Web Redesign by the Numbers at Affiliate Summit West 2011

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

This is Why You Should Go to Affiliate Summit

by

Find out what happens at Affiliate Summit, the premier affiliate marketing conference, from the affiliate marketers who attend to continually build their businesses.

The three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

Affiliate Summit was founded by Missy Ward and Shawn Collins in 2003 for the purpose of providing educational sessions on the latest industry issues and fostering a productive networking environment for affiliate marketers.

Video: This is Why You Should Go to Affiliate Summit

Age of the Affiliate Marketer

by

Affiliates were asked “What is your age?” for the 2012 Affiliate Summit AffStat Report.

It seems that affiliate marketers are largely in their 20s through 40s.

That’s not to say that affiliates don’t come in all shapes and sizes.

There are some under 21 and over 61, as well.

Over fourteen-hundred affiliates were surveyed on their methods, preferences, and strategies for the 2012 Affiliate Summit AffStat Report.

More details on AffStat at AffStat.com.

Todd Farmer to Emcee Affiliate Summit West 2013

by

Todd Farmer, CEO of Performstreet Media, will be the Emcee at Affiliate Summit West 2013, which is taking place January 13-15, 2013 at Caesars Palace Las Vegas.

Affiliate Summit East 2012

Todd Farmer, an internet marketing veteran, started his first internet company, Kowabunga! Marketing, in 1996, providing Affiliate Marketing Tracking & Management Software (MyAffiliateProgram), Outsourced Affiliate Program Management (Team Affiliate), Email Marketing Software (Extractor Pro, Optin Pro), and the Affiliate Network (Kolimbo).

After selling Kowabunga in 2005 and completing a 3 year employment agreement with the acquiring company, Todd started his new consulting and media firm, PerformStreet Media, where he helps companies leverage his years of experience growing his internet businesses, with high level, profitable internet marketing strategies and guidance.

Todd’s current projects include MyContentPro.com, AffiliateMarketingPlan.com, and a number of B2B projects dedicated to teaching internet marketers best practices and strategies in: Affiliate Marketing, Search Engine Marketing, Email Marketing, Membership Sites, and Blogging for passion & profit.

Get more details on Affiliate Summit West 2013 at AffiliateSummit.com.

Tag Management Solution from Impact Radius

by

Impact Radius has released a tag management solution called Foundation to address the challenges marketers face when working with multiple tags.

Foundation from Impact Radius

Tags, which are small snippets of code on a webpage, are used to track customer behavior.

It’s become common for eCommerce sites to have dozens of tags to track actions like affiliate referrals, digital promotions, keyword tracking, ad serving, code snippets for web analytics,
remarketing, A/B testing, and behavioral marketing.

The problem is that all of these pieces of code can have a negative impact for sites by slowing the load time.

Impact Radius’ Foundation helps marketers manage and reconcile their media efforts by simplifying and streamlining tag management, tracking, ad serving and reporting.

For more information and to request a demo, visit Impact Radius.

Early Bird Ending for Booths and Tables at Affiliate Summit West 2013

by

The early bird rates for booths and Meet Market tables at Affiliate Summit West 2013, taking place January 13-15, 2013 in Las Vegas, are ending on September 21, 2012.

That deadline is NOT flexible.

Affiliate Summit West 2012 Meet Market

There are still lots of good spots left – don’t miss the best locations and low price.

Affiliate Summit West 2012 Exhibit Hall

Book a booth or table now at http://www.affiliatesummit.com/13w-exhibitors/.