Affiliate marketing news and opinion from Shawn Collins, co-founder of Affiliate Summit.
The Meet Market is almost sold out for Affiliate Summit East 2014, which is taking place August 10-12, 2014 at the New York Marriott Marquis in New York, NY.
The Affiliate Summit East 2014 Meet Market is open on Sunday, August 10, 2014 from 12:00pm to 6:00pm.
The Meet Market package includes a 6′ x 2′ draped table and 2 chairs, two Networking Plus passes, and more.
Book a Meet Market table before they are all gone.
This was a conference session titled Advanced Retargeting Tactics from Affiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas.
Session speaker:
Session description:
I’ll cover what retargeting is, how to segment and sequence retargeting, as well as how you use this as a cheap testing vehicle, a branding campaign, and a bottom-line gain to your returns.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Paid Marketing
Session video:
Advanced Retargeting Tactics video
Session slides:
Advanced Retargeting Tactics slides
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.
Affiliate Summit West 2014 was our largest event to date with over 5,400 attendees representing over 2,000 companies during January 12-14, 2014 in Las Vegas.
There were dozens of educational sessions during the conference, so nobody is able to check in on every one of them.
The good news there is that if your registration included access to the session videos, they will be available shortly.
Otherwise, anybody has the option to purchase a virtual pass for the videos.
Anyhow, we poured over the feedback from session attendees, as well as the counts of people in the audience at the start and middle of each session.
Based on this information, we’ve compiled a few top ten lists of the sessions from Affiliate Summit West 2014.
We look forward to seeing you at the New York Marriott Marquis for Affiliate Summit East 2014 on August 10-12, 2014.
Need help getting yourself to Affiliate Summit East 2014? We will be sponsoring up to fifty Affiliate Summit Pay It Forward Scholarships for affiliates to attend the conference for the first time.
The goal of the scholarships is to make the education and networking experience of Affiliate Summit available to affiliates who might not otherwise be able to attend.
Each recipient of the Affiliate Summit Pay It Forward Scholarships will be awarded one VIP Pass (a $1,249 value) to Affiliate Summit East 2014, taking place August 10-12, 2014 at the New York Marriott Marquis.
VIP Passes include breakfast and lunch on Monday and Tuesday; admission to the Meet Market, exhibit hall, Keynotes, all educational sessions on Sunday, Monday and Tuesday; participation in the Newcomer program; and access to all recorded session videos.
Applicants will be considered based on current participation in and future contribution to the affiliate marketing industry. All applicants must also have valid US addresses to qualify.
Interested candidates will answer one of these three questions in essay form in 300 words or less:
All applications will be reviewed by the Affiliate Summit Advisory Board, and winners of the scholarships will be notified on or about Monday, June 23, 2014.
In order to be considered for an Affiliate Summit Pay It Forward Scholarship, please complete the online application. The deadline for submission is Friday, June 13, 2014.
Commission Junction has been rebranded as CJ Affiliate by Conversant.
The change is part of an overall update by ValueClick, Inc., which acquired Commission Junction in 2003.
ValueClick is now Conversant, Inc.
Conversant unites five digital marketing companies launched or acquired by ValueClick since 1998: ValueClick Media, Commission Junction, Greystripe, Dotomi and Mediaplex.
If you have an account at CJ, nothing will change, according to the CJ Affiliate by Conversant blog.
The company’s stock, which previously traded under the ticker symbol VCLK, will officially begin trading under the new NASDAQ ticker symbol CNVR, starting at the market open on Wednesday, February 5, 2014.
Conversant CEO John Giuliani will ring the Opening Bell on February 5.
This was a conference session titled The Growing Potential of Diversification and Innovation from Affiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas.
Session speakers:
Session description:
Take a closer look at how top advertisers and publishers invest in innovation and diversify their performance marketing “portfolio”.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Diversification
Session video:
The Growing Potential of Diversification and Innovation video
Session slides:
The Growing Potential of Diversification and Innovation slides
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.
This was a conference session titled Performance Tracking Technologies from Affiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas.
Session speaker:
Session description:
In this session, Todd will detail the various methods for tracking performance-based relationships and outline the pros and cons of each tracking method.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Tracking
Session video:
Performance Tracking Technologies video
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.
I’m an inbox zero guy, meaning that I strive to have an empty inbox as often as possible. I get the impression I’m something of a rarity.
And it’s not like I’m talking about a quiet email account here. Last month, I received 5,189 emails, according to Gmail Meter. It’s just that I’ve become efficient in processing my email.
How about you? Are you overwhelmed with email? If so, you’ve got a couple ways you can clean up the mess.
You could go the route that I’ve gone and handle email as it comes in with a reply, archive, creating a task, or deleting it.
This also includes streamlining what’s hitting your inbox – unsubscribe from newsletters you don’t read, kill social media notifications you’re ignoring, etc.
I would urge you to go with this strategy.
And then there is email bankruptcy, which was endorsed by technology writer Nick Bilton in the New York Times.
This is where you simply delete and/or archive everything. Everything.
In my opinion, it’s lazy, reckless, and irresponsible, and I wouldn’t want to do business with somebody who can’t be bothered to communicate with me.
This is not a business hack or a life hack – people who do it are hacks.
One solution for staying on top of disorganized clowns is Boomerang for Gmail, which enables you to set up reminders to re-contact people who don’t get back to you.
Anyhow, it may seem daunting to clean up your mess, but it is your mess. There is a lot of junk in there, but also you have no idea about the ideas and opportunities that are buried in there, too.
If all else fails, make a game out of your email.
Affiliate Summit West 2014, the premier affiliate marketing conference, took place January 12-14, 2014 at Paris Las Vegas with over 5,400 affiliate marketers.
This three day conference included an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.
The keynotes for Affiliate Summit West 2014 were Steve Denton, Vice President of Marketing Solutions, eBay Enterprise and Derek Flanzraich, Founder & CEO, Greatist – watch videos of their keynotes on the Affiliate Summit channel on YouTube.
See highlights from the conference, as well as some of what you missed if you didn’t make it to Affiliate Summit West 2014.
The 8th annual Affiliate Summit Pinnacle Awards were presented on Tuesday, January 14, 2014 at Affiliate Summit West 2014, which took place at Paris Las Vegas.
The Affiliate Summit Pinnacle Awards are affiliate marketing’s most prestigious, competitive honor for the leaders in the space.
Award winners are recognized because they are innovative leaders with vision and influence.
Congratulations to the winners…
Thank you to everybody who submitted nominations and congratulations to the finalists, too!
See a list of the Affiliate Summit Pinnacle Award winners by year.