The Affstat 2016 Affiliate Marketing Benchmark Report is now available for free at AffStat.com. The report can be viewed online or downloaded.

This marks the 14th year that we’ve come to report on the state of affiliate marketing with the annual AffStat report.

Way back when AffStat was started, the purpose was to bring together data for the burgeoning affiliate marketing space.

Along the way, the questions we’ve asked have evolved, but the final result has remained the same – a snapshot of where the industry has been for this past year.

Take a look at the results and compare them to last year (you can still get the 2015 report at AffStat.com). How has the industry changed over the past year or two?

Some results may surprise you, while others will reaffirm what you already believe to be trends in affiliate marketing.

Thank you to everybody who took the time to complete the survey.

Feel free to use material from the report in blog posts, presentations, etc. Just reference that the information came from the AffStat 2016 Affiliate Marketing Benchmark Report.

The 13th annual AffStat survey of affiliate marketing statistics is now open through May 30, 2015.

This AffStat survey is focused on affiliates, so please do not complete the survey unless you are an affiliate.

Data from the AffStat survey will be published in future editions of FeedFront Magazine (get a free subscription), and the full report will be available for free.

Take the survey now.

Affiliate managers and networks – please encourage your affiliates to take the AffStat survey.

If you’re interested in the 2014 edition of the AffStat report, it is available to download or read online.

MarketingProfs and Impact Radius recently produced a whitepaper that highlights the use of big data in affiliate marketing.

The whitepaper covers the legacy approach to affiliate data management, and why that approach is problematic, as well as the disruption of traditional affiliate analytics by big data.

The whitepaper also includes 10 questions to evaluate the health of your affiliate program.

And there is a case study about how Advance Auto Parts leveraged big data intelligence to overhaul their affiliate program.

Download The Big Impact of Big Data on Affiliate Marketing whitepaper.

Affiliate Window has shared some really interesting data on affiliate marketing and mobile in the UK as we close in on Christmas.

Based on the millions of clicks and sales from affiliate programs running with Affiliate Window, they have seen the share of tablet and handset traffic hit 35% on weekends, with an increasing share of that through smartphones.

Further, one in six clicks in their affiliate network is originating from a mobile handset.

Here are some other items they shared on affiliate marketing and mobile…

• On Sunday, November 17, 35% of traffic came through a mobile device. The iPhone and iPad were neck and neck with 13.4% each.
• There are traditionally spikes in mobile traffic over the weekend and last year saw mobile performance peak on Christmas Day and the day after.
• The average order value through mobile handsets was $75 last December. Consumers are widely predicted to spend even more through mobile this year.

I’m anxious to see the Cyber Monday (and surrounding days) data from the affiliate networks.

Affiliates were asked “Mac or PC?” for the 2013 Affiliate Summit AffStat Report.

Only a quarter of the people said they were a Mac, while the large majority favored PC’s.

I’ve been using PC’s for my work since I got my first computer back in 1994.

Lots of people like to claim that once you go Mac, you never go back. Well, I wanted to test that premise, and I got a Macbook years ago.

I went back. Team PC!

More than sixteen-hundred affiliates were surveyed on their methods, preferences, and strategies for the 2013 Affiliate Summit AffStat Report.

More details on AffStat at AffStat.com.

Affiliates were asked “How many programs have you been removed from based on state legislation?” for the 2013 Affiliate Summit AffStat Report.

Fortunately, the vast majority of affiliate marketers, at 71.2%, have not been impacted.

However, there were 19.6% who have been removed from 1-9 affiliate programs, and then another 6.5% who got kicked out of 10-24 affiliate programs.

Stay on top of affiliate nexus tax issues and help fight legislation by joining the Performance Marketing Association.

More than sixteen-hundred affiliates were surveyed on their methods, preferences, and strategies for the 2013 Affiliate Summit AffStat Report.

More details on AffStat at AffStat.com.