Impact Radius has released a tag management solution called Foundation to address the challenges marketers face when working with multiple tags.
Tags, which are small snippets of code on a webpage, are used to track customer behavior.
It’s become common for eCommerce sites to have dozens of tags to track actions like affiliate referrals, digital promotions, keyword tracking, ad serving, code snippets for web analytics,
remarketing, A/B testing, and behavioral marketing.
The problem is that all of these pieces of code can have a negative impact for sites by slowing the load time.
Impact Radius’ Foundation helps marketers manage and reconcile their media efforts by simplifying and streamlining tag management, tracking, ad serving and reporting.
For more information and to request a demo, visit Impact Radius.