This was a conference session titled Email Marketing and the Brand from Affiliate Summit West 2011, which took place January 9-11, 2011 at Wynn Las Vegas.
Speaker:
- Megan Conahan, VP of Advertising Sales, Direct Agents
Session description: Email marketing has been successful year after year due to its results and scalability. In this session affiliates will learn agency tips on how to target, segment, control and test brand offers.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Email Marketing
Slides: http://www.slideshare.net/affsum/2d-emailmarketingandthebrand
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
Video: Email Marketing and the Brand at Affiliate Summit West 2011
If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.