Affiliate Summit Archives ⋆ Affiliate Marketing Blog

James Martell is a Legend in Affiliate Marketing

August 14, 2019 by Shawn Collins

It was an honor to say some words about James Martell as we honored him as an Industry Legend at Affiliate Summit East 2019. Accepting the award were Arlene Martell, Justin Martell, and Kimberly Juchnowski.

I had a hard time getting the words out that I’d written about James. Here they are for anybody who couldn’t be there…

There are lots of awesome accomplishments and distinctions we can talk about when it comes to James Martell.

He taught tens of thousands of business owners how to effectively market their businesses online through his books, courses, live trainings, webinars, podcasts, and speaking engagements.

He was a true Internet pioneer, thought leader, and influencer who knew how to bring success online.

James had more than twenty years of online business experience, and was successful in online marketing, blogging, podcasting, coaching, outsourcing, and video creation. He authored several business books, and developed twelve popular marketing courses.

He also authored of one of the first and best-selling eBooks on affiliate marketing, and was a host of the longest running affiliate marketing podcast, starting in 2003, with listeners in more than one hundred countries. That is crazy to me – I got into podcasting in 2006 and thought I was breaking new ground – the reality is that James was there and so many other places first.

I think this testimonial I gave to James for his site many years ago does a good job to say what I thought of him…

“James is a one of a kind – an Internet marketing rock star. When he has spoken at Affiliate Summit, his sessions always receive a 10 out of 10. In a space with many imitators and pretenders, James is the real deal.”

But James was more than an awesome business guy – he was a husband, father, grandfather, and so much more.

James had a giant personality and an even bigger heart.

His presence, guidance, and stewardship to so many in affiliate marketing and the in the real world will forever be missed.

James was a big Elvis fan, and I was going to try and pick out an Elvis song and sing a little bit in his honor. I came across a song by the King called Memories, and that choked me up:

“Memories, pressed between the pages of my mind
Memories, sweetened through the ages just like wine
Quiet thoughts come floating down
And settle softly to the ground
Like golden autumn leaves around my feet
I touched them and they burst apart with sweet memories
Sweet memories”

Goodbye, James – you’re a legend.

Thank you to Liz Fogg for recording the award ceremony for James.

Remembering Jim Bouton and His Keynote at Affiliate Summit

July 22, 2019 by Shawn Collins

Jim Bouton, former New York Yankees pitcher, author of Ball Four, creator of Big League Chew, sportscaster, activist, and a bunch of other things, passed away on July 10, 2019, at 80 years old.

I discovered his book, Ball Four, in the 1990s, and I just loved the book. So much that one of my first affiliate sites was BallFourBook.com, which I started in 2000 to promote the book with Amazon links. Jim’s site still has me listed as one of the fansites.

In the late 1990’s I interviewed Jim for a zine I was publishing at the time called Velocity NYC. The interview also ran on NJ.com, the online version of the Newark Star-Ledger, where I was the weekend sports editor for years for the online edition.

Bouton updated Ball Four every decade, and in the 2000 update, he mentioned my affiliate site in his book. I was out of my mind excited.

So anyway, I was in touch with him over the years and as Affiliate Summit was taking off I thought he’d make an awesome keynote speaker. We had him come in and keynote Affiliate Summit East 2006 in Orlando.

I loved his keynote, but even better we chatted for a couple of hours before the keynote and he had me in stitches with his old baseball stories. It was amazing to hear first-person accounts of times with Mickey Mantle, Whitey Ford, and other legends from the 60s.

It was one of my favorite days, and I will always cherish it.

RIP Jim.

“A ballplayer spends a good piece of his life gripping a baseball, and in the end it turns out that it was the other way around all the time.” – Jim Bouton

3 Reasons Blogs & Influencers Avoid Your Affiliate Program from Affiliate Summit East 2017

July 1, 2019 by Shawn Collins

This was a conference session titled 3 Reasons Blogs & Influencers Avoid Your Affiliate Program at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Session speaker(s):

Mike Nunez, CEO, AffiliateManager.com

Session description:
Learn the three biggest mistakes advertisers are making with their affiliate program with regards to content sites, bloggers, and influencers, and how to fix those issues.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher, Merchant/Advertiser, Network
Niche/Vertical: Influencers

Slides: 3 Reasons Blogs & Influencers Avoid Your Affiliate Program

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Managing Micro-Influencers on a Performance Plus Basis from Affiliate Summit East 2017

June 24, 2019 by Shawn Collins

This was a conference session titled Managing Micro-Influencers on a Performance Plus Basis at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Session speaker(s):

Alison Chew, Global Director, Strategic Partners, Acceleration Partners

Session description:
Alison Chew will review strategies for identifying the best influencers for your brand and will demonstrate new payment models that close the loop on tracking engagement to clicks, orders and sales.

Experience Level: Beginner
Target Audience: Merchant/Advertiser
Niche/Vertical: Micro-Influencers

Slides: Managing Micro-Influencers on a Performance Plus Basis

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Double Your Blog Traffic In 90 Days… and Monetize It! from Affiliate Summit East 2017

June 17, 2019 by Shawn Collins

This was a conference session titled Double Your Blog Traffic In 90 Days… and Monetize It! at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Session speaker(s):

Anne Parris, Owner, Midlife Boulevard
Debbie Bookstaber, Owner, Element Associates
Kelby Carr, President, Type-A Parent

Session description:
We’ll go beyond editorial calendars and SEO to show you the techniques and tools bloggers use to grow their traffic using Facebook, Pinterest and more. Plus best practices for monetizing!

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Blogging

Slides: Double Your Blog Traffic In 90 Days… and Monetize It!

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Size Matters (But Not in the Way You Think) from Affiliate Summit East 2017

June 10, 2019 by Shawn Collins

This was a conference session titled Size Matters (But Not in the Way You Think) at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Session speaker(s):

Christen Evans, Owner, Blogger, Consultant, Bourbon & Sparkle
Jennifer Myers Ward, CEO, ebove & beyond

Session description:
Sometimes the smaller guys pack a bigger punch and are able to maneuver a little differently, creating unique opportunities and benefits for the affiliate, merchant and agency.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Relationships

Slides: Size Matters (But Not in the Way You Think)

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Affiliate Experience: Fast Food or Fine Dining? from Affiliate Summit East 2017

June 6, 2019 by Shawn Collins

This was a conference session titled Affiliate Experience: Fast Food or Fine Dining? at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Session speaker(s):

Jeannine Crooks, Client Services Manager, Awin.com
John LoBrutto, Director of Affiliate Solutions & Partnerships, Liquid Web, LLC.
Mike Allen, CEO, Businesswright Consulting

Session description:
So many cooks in the affiliate kitchen and “restaurants” to choose from! Gain 17 tips to enrich your “menu” and rating as a master chef. Take your savory experience from “greasy spoon” to five-stars.

Experience Level: Beginner
Target Audience: Affiliate/Publisher
Niche/Vertical: Affiliate Growth Strategies

Slides: Affiliate Experience: Fast Food or Fine Dining?

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Understanding Your Sales Funnel Using Conversions from Affiliate Summit East 2017

June 3, 2019 by Shawn Collins

This was a conference session titled Understanding Your Sales Funnel Using Conversions at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Session speaker(s):

Lance Bachmann, President, 1seo.com

Session description:
This presentation will showcase digital marketing tactics specifically designed for today’s business manager through metrics and consumer-based interactions to improve conversions.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Conversions

Slides: Understanding Your Sales Funnel Using Conversions

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Network Migrations Made Simple from Affiliate Summit East 2017

May 27, 2019 by Shawn Collins

This was a conference session titled Network Migrations Made Simple at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Session speaker(s):

Chris Tradgett, Co-Founder, Publisher Discovery

Session description:
Thoughts on moving a program to another network using examples in hosting & fashion – managing affiliate transfer and ensuring that sales and revenue don’t suffer for your program or your affiliates.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Program Management

Slides: Network Migrations Made Simple

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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