Affiliate Marketing Blog

Affiliate marketing news and opinion from Shawn Collins, co-founder of Affiliate Summit.

About Shawn Collins

Shawn Collins has been an affiliate marketer since 1997. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry, and Co-Editor-in-Chief of FeedFront Magazine.

He has authored the books “Affiliate Manager Boot Camp“, “Extra Money Answer“, “How to Get the Most from Exhibiting at Conferences”, “How to Get the Most Out of Attending a Conference”, “How to Become a Successful Conference Speaker“, and “Successful Affiliate Marketing for Merchants“. Also, he co-publishes the annual AffStat affiliate marketing benchmark reports.

Shawn blogs at AffiliateTip.com. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.

The Guide To Native Advertising For Affiliate Marketers from Affiliate Summit East 2017

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This was a conference session titled The Guide To Native Advertising For Affiliate Marketers at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Alex Kapralov at Affiliate Summit East 2017

Session speaker(s):

  • Alex Kapralov, CEO, PixFuture

Session description:
The session will give attendees an in-depth look at how to successfully use native advertising to drive desired consumer behaviour and ultimately increase revenue. Will include examples & case studies

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Native Advertising

Slides: The Guide To Native Advertising For Affiliate Marketers

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Tom Wozniak on Road Trips, Steve Bartman, and Not Peeing During Avengers

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Tom Wozniak, Head of marketing for OPTIZMO Technologies, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Tom Wozniak

I wanted to learn more about the real Tom, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

  • Using digital marketing skills in real estate
  • Steve Bartman and the Cubs winning the World Series
  • Working in magazine publishing back in the day
  • His road trip through a bunch of states
  • Staying in touch with fraternity brothers
  • Not peeing during Avengers: Endgame

Links from this episode

How to Define Your (International) Network Strategy from Affiliate Summit East 2017

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This was a conference session titled How to Define Your (International) Network Strategy at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Valentina Piol at Affiliate Summit East 2017

Session speaker(s):

  • Valentina Piol, Head of Affiliate Marketing, metapeople GmbH

Session description:
Overview of how to approach a network selection during the setup of your affiliate marketing programs considering public vs. private networks, local or international approaches while internationalizing

Experience Level: Beginner
Target Audience: Merchant/Advertiser
Niche/Vertical: Setup

Slides: How to Define Your (International) Network Strategy

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Journalism and Content Marketing – Peanut Butter & Jelly from Affiliate Summit East 2017

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This was a conference session titled Journalism and Content Marketing – Peanut Butter & Jelly at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Christine Parizo at Affiliate Summit East 2017

Session speaker(s):

  • Christine Parizo, Principal Copywriter, Christine Parizo Communications

Session description:
Some people say journalism has no place in content marketing – but it does! In this session, attendees will learn how to leverage the principles of journalism to create compelling content.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Content Marketing

Slides: Journalism and Content Marketing – Peanut Butter & Jelly

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Maximizing the Value of Your Internet Properties from Affiliate Summit East 2017

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This was a conference session titled Maximizing the Value of Your Internet Properties at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Mark Daoust at Affiliate Summit East 2017

Session speaker(s):

  • Mark Daoust, CEO, Quiet Light Brokerage

Session description:
This session will dissect what motivates buyers to acquire an online business. I’ll provide practical advice anyone can use to increase the value of their business.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Acquisitions

Slides: Maximizing the Value of Your Internet Properties

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Wealth Building 101: Put Your Commissions to Work for You from Affiliate Summit East 2017

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This was a conference session titled Wealth Building 101: Put Your Commissions to Work for You at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Loral Langemeier at Affiliate Summit East 2017

Session speaker(s):

  • Loral Langemeier, Founder and CEO, Live Out Loud

Session description:
Learn how you can reach your financial goals as Best Selling Author and Money Expert Loral Langemeier shows you how to create accelerated wealth growth by leveraging your affiliate commissions.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Finances

Slides: Wealth Building 101: Put Your Commissions to Work for You

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Accelerating Revenue Growth Through Influencer Marketing from Affiliate Summit East 2017

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This was a conference session titled Accelerating Revenue Growth Through Influencer Marketing at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Tadd Sperin at Affiliate Summit East 2017

Session speaker(s):

  • Tadd Spering, CEO, Stylinity

Session description:
Gain the expertise you need to implement successful, ROI-focused influencer marketing campaigns, while analyzing them in real-time using the latest technology.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Revenue

Slides: Accelerating Revenue Growth Through Influencer Marketing

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Stephanie Lichtenstein Ramos on Traveling, Baseball, and Gary Vaynerchuk

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Stephanie Lichtenstein Ramos, President of Micro Media Marketing, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Stephanie Lichtenstein Ramos

I wanted to learn more about the real Stephanie, so I asked her a variety of questions I figured she had not been asked in previous interviews.

Topics included…

  • Her days in the Lady Spirithunters
  • Going in freezing water as a Spice Girl
  • Working in the VaynerMedia offices
  • Her favorite place in the world
  • Working on the Florida Governor’s office
  • Whether she prefers the Cubs or Yankees

Links from this episode

Insights on Latam from Affiliate Summit East 2017

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This was a conference session titled Insights on Latam at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Rodrigo Genoveze at Affiliate Summit East 2017

Session speaker(s):

  • Rodrigo Genoveze, Managing Director Brazil, Awin

Session description:
This session will outline how a negative brand image can affect both affiliate revenue and the recruitment of top affiliates. Review of the main industries and verticals for affiliate marketing in Latin America. Which industries are still growing at double-digit rates and what are the main opportunities for publisher growth.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Latam

Slides: Insights on Latam

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

How Negative Brand Images Can Affect Affiliate Revenue from Affiliate Summit East 2017

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This was a conference session titled How Negative Brand Images Can Affect Affiliate Revenue at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Tony Wright at Affiliate Summit East 2017

Session speaker(s):

  • Tony Wright, CEO, WrightIMC

Session description:
This session will outline how a negative brand image can affect both affiliate revenue and the recruitment of top affiliates.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Reputation Management

Slides: How Negative Brand Images Can Affect Affiliate Revenue

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.