About Shawn Collins

Shawn Collins has been an affiliate marketer since 1997. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry, and Co-Editor-in-Chief of FeedFront Magazine.

He has authored the books “Affiliate Manager Boot Camp“, “Extra Money Answer“, “How to Get the Most from Exhibiting at Conferences”, “How to Get the Most Out of Attending a Conference”, “How to Become a Successful Conference Speaker“, and “Successful Affiliate Marketing for Merchants“. Also, he co-publishes the annual AffStat affiliate marketing benchmark reports.

Shawn blogs at AffiliateTip.com. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.

Chris Brogan on Ketamine, Farmer’s Markets, and Trans Day of Visibility

July 18, 2019 by Shawn Collins

Chris Brogan, President of Chris Brogan Media, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

I wanted to learn more about the real Chris, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

Quiet by Susan Cain
His book “Superheroes in the Basement”
Trans Day of Visibility and his son Vincent
Giving a middling review to a farmer’s market
Pet Sematary, the book and movies
Using Ketamine to treat depression

Links from this episode

3 Reasons Blogs & Influencers Avoid Your Affiliate Program from Affiliate Summit East 2017

July 1, 2019 by Shawn Collins

This was a conference session titled 3 Reasons Blogs & Influencers Avoid Your Affiliate Program at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Session speaker(s):

Mike Nunez, CEO, AffiliateManager.com

Session description:
Learn the three biggest mistakes advertisers are making with their affiliate program with regards to content sites, bloggers, and influencers, and how to fix those issues.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher, Merchant/Advertiser, Network
Niche/Vertical: Influencers

Slides: 3 Reasons Blogs & Influencers Avoid Your Affiliate Program

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Managing Micro-Influencers on a Performance Plus Basis from Affiliate Summit East 2017

June 24, 2019 by Shawn Collins

This was a conference session titled Managing Micro-Influencers on a Performance Plus Basis at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Session speaker(s):

Alison Chew, Global Director, Strategic Partners, Acceleration Partners

Session description:
Alison Chew will review strategies for identifying the best influencers for your brand and will demonstrate new payment models that close the loop on tracking engagement to clicks, orders and sales.

Experience Level: Beginner
Target Audience: Merchant/Advertiser
Niche/Vertical: Micro-Influencers

Slides: Managing Micro-Influencers on a Performance Plus Basis

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Double Your Blog Traffic In 90 Days… and Monetize It! from Affiliate Summit East 2017

June 17, 2019 by Shawn Collins

This was a conference session titled Double Your Blog Traffic In 90 Days… and Monetize It! at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Session speaker(s):

Anne Parris, Owner, Midlife Boulevard
Debbie Bookstaber, Owner, Element Associates
Kelby Carr, President, Type-A Parent

Session description:
We’ll go beyond editorial calendars and SEO to show you the techniques and tools bloggers use to grow their traffic using Facebook, Pinterest and more. Plus best practices for monetizing!

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Blogging

Slides: Double Your Blog Traffic In 90 Days… and Monetize It!

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Size Matters (But Not in the Way You Think) from Affiliate Summit East 2017

June 10, 2019 by Shawn Collins

This was a conference session titled Size Matters (But Not in the Way You Think) at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Session speaker(s):

Christen Evans, Owner, Blogger, Consultant, Bourbon & Sparkle
Jennifer Myers Ward, CEO, ebove & beyond

Session description:
Sometimes the smaller guys pack a bigger punch and are able to maneuver a little differently, creating unique opportunities and benefits for the affiliate, merchant and agency.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Relationships

Slides: Size Matters (But Not in the Way You Think)

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Affiliate Experience: Fast Food or Fine Dining? from Affiliate Summit East 2017

June 6, 2019 by Shawn Collins

This was a conference session titled Affiliate Experience: Fast Food or Fine Dining? at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Session speaker(s):

Jeannine Crooks, Client Services Manager, Awin.com
John LoBrutto, Director of Affiliate Solutions & Partnerships, Liquid Web, LLC.
Mike Allen, CEO, Businesswright Consulting

Session description:
So many cooks in the affiliate kitchen and “restaurants” to choose from! Gain 17 tips to enrich your “menu” and rating as a master chef. Take your savory experience from “greasy spoon” to five-stars.

Experience Level: Beginner
Target Audience: Affiliate/Publisher
Niche/Vertical: Affiliate Growth Strategies

Slides: Affiliate Experience: Fast Food or Fine Dining?

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Understanding Your Sales Funnel Using Conversions from Affiliate Summit East 2017

June 3, 2019 by Shawn Collins

This was a conference session titled Understanding Your Sales Funnel Using Conversions at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Session speaker(s):

Lance Bachmann, President, 1seo.com

Session description:
This presentation will showcase digital marketing tactics specifically designed for today’s business manager through metrics and consumer-based interactions to improve conversions.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Conversions

Slides: Understanding Your Sales Funnel Using Conversions

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Dennis Yu on Pizza Toppings, 1k Emails/Day, and the Golden State Warriors

May 30, 2019 by Shawn Collins

Dennis Yu, CEO of BlitzMetrics, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

I wanted to learn more about the real Dennis, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

Harry Perry of Venice Beach
Pineapple on pizza
How often he is on the road
Why he gave one star to the W Hotel in Scottsdale
Managing 1,000 emails a day
Technology used by the Golden State Warriors

Links from this episode

Network Migrations Made Simple from Affiliate Summit East 2017

May 27, 2019 by Shawn Collins

This was a conference session titled Network Migrations Made Simple at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Session speaker(s):

Chris Tradgett, Co-Founder, Publisher Discovery

Session description:
Thoughts on moving a program to another network using examples in hosting & fashion – managing affiliate transfer and ensuring that sales and revenue don’t suffer for your program or your affiliates.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Program Management

Slides: Network Migrations Made Simple

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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About Shawn Collins

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