Affiliate Marketing Blog

Affiliate marketing news and opinion from Shawn Collins, co-founder of Affiliate Summit.

About Shawn Collins

Shawn Collins has been an affiliate marketer since 1997. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry, and Co-Editor-in-Chief of FeedFront Magazine.

He has authored the books “Affiliate Manager Boot Camp“, “Extra Money Answer“, “How to Get the Most from Exhibiting at Conferences”, “How to Get the Most Out of Attending a Conference”, “How to Become a Successful Conference Speaker“, and “Successful Affiliate Marketing for Merchants“. Also, he co-publishes the annual AffStat affiliate marketing benchmark reports.

Shawn blogs at AffiliateTip.com. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.

Affiliate Experience: Fast Food or Fine Dining? from Affiliate Summit East 2017

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This was a conference session titled Affiliate Experience: Fast Food or Fine Dining? at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

John LoBrutto, Jeannine Crooks, and Mike Allen at Affiliate Summit East 2017

Session speaker(s):

  • Jeannine Crooks, Client Services Manager, Awin.com
  • John LoBrutto, Director of Affiliate Solutions & Partnerships, Liquid Web, LLC.
  • Mike Allen, CEO, Businesswright Consulting

Session description:
So many cooks in the affiliate kitchen and “restaurants” to choose from! Gain 17 tips to enrich your “menu” and rating as a master chef. Take your savory experience from “greasy spoon” to five-stars.

Experience Level: Beginner
Target Audience: Affiliate/Publisher
Niche/Vertical: Affiliate Growth Strategies

Slides: Affiliate Experience: Fast Food or Fine Dining?

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Understanding Your Sales Funnel Using Conversions from Affiliate Summit East 2017

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This was a conference session titled Understanding Your Sales Funnel Using Conversions at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Lance Bachmann at Affiliate Summit East 2017

Session speaker(s):

  • Lance Bachmann, President, 1seo.com

Session description:
This presentation will showcase digital marketing tactics specifically designed for today’s business manager through metrics and consumer-based interactions to improve conversions.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Conversions

Slides: Understanding Your Sales Funnel Using Conversions

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Dennis Yu on Pizza Toppings, 1k Emails/Day, and the Golden State Warriors

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Dennis Yu, CEO of BlitzMetrics, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Dennis Yu and Shawn Collins

I wanted to learn more about the real Dennis, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

  • Harry Perry of Venice Beach
  • Pineapple on pizza
  • How often he is on the road
  • Why he gave one star to the W Hotel in Scottsdale
  • Managing 1,000 emails a day
  • Technology used by the Golden State Warriors

Links from this episode

Network Migrations Made Simple from Affiliate Summit East 2017

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This was a conference session titled Network Migrations Made Simple at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Chris Tradgett at Affiliate Summit East 2017

Session speaker(s):

  • Chris Tradgett, Co-Founder, Publisher Discovery

Session description:
Thoughts on moving a program to another network using examples in hosting & fashion – managing affiliate transfer and ensuring that sales and revenue don’t suffer for your program or your affiliates.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Program Management

Slides: Network Migrations Made Simple

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Corey Newhouse on Working in Hip-Hop, Collecting Cars, and JetBlue

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Corey Newhouse, Founder and CMO of ICG America, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Shawn Collins and Corey Newhouse

I wanted to learn more about the real Corey, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

  • Being a hip-hop promoter in the 80s and 90s
  • Moving to Austin
  • Collecting big and small cars
  • Our lack of mutual friends on Facebook
  • Getting a BA in Economics
  • Why JetBlue is his favorite airline

Links from this episode

Understanding Amazon’s Effects on Your Affiliate Program from Affiliate Summit East 2017

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This was a conference session titled Understanding Amazon’s Effects on Your Affiliate Program at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Paul Schroader at Affiliate Summit East 2017

Session speaker(s):

  • Paul Schroader, President, PS Web Solutions, Inc

Session description:
This session will cover why it’s so important to know how your brand is represented on Amazon. Whether and how you or others push your brand/products on Amazon affects your program and bottom line.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Amazon

Slides: Understanding Amazon’s Effects on Your Affiliate Program

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Ricky Ahuja on Dictionaries, Devon Ave in Chicago, and DJing

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Ricky Ahuja, Head of Business Development of MoreNiche Limited, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Ricky Ahuja

I wanted to learn more about the real Ricky, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

  • A celebration with lots of colors
  • Being an alumnus of the University of Maryland
  • The Webster Dictionary
  • Becoming a Jacksonville Jaguars fan
  • Being able to speak in English, Hindi, Punjabi, and Spanish
  • Hanging out on Devon Avenue in Chicago
  • How he met his wife

Links from this episode

Mobile Ad Fraud Wikileaks: Exposing the Threats from Affiliate Summit East 2017

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This was a conference session titled Mobile Ad Fraud Wikileaks: Exposing the Threats at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Dale Carr at Affiliate Summit East 2017

Session speaker(s):

  • Dale Carr, CEO, LeadBolt

Session description:
Ad fraud is rising. This session uncovers the sophisticated ways mobile advertising fraud is being perpetrated and gives ideas on how it can be identified and how to mitigate the risk.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Mobile

Slides: Mobile Ad Fraud Wikileaks: Exposing the Threats

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

The Guide To Native Advertising For Affiliate Marketers from Affiliate Summit East 2017

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This was a conference session titled The Guide To Native Advertising For Affiliate Marketers at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Alex Kapralov at Affiliate Summit East 2017

Session speaker(s):

  • Alex Kapralov, CEO, PixFuture

Session description:
The session will give attendees an in-depth look at how to successfully use native advertising to drive desired consumer behaviour and ultimately increase revenue. Will include examples & case studies

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Native Advertising

Slides: The Guide To Native Advertising For Affiliate Marketers

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Tom Wozniak on Road Trips, Steve Bartman, and Not Peeing During Avengers

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Tom Wozniak, Head of marketing for OPTIZMO Technologies, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Tom Wozniak

I wanted to learn more about the real Tom, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

  • Using digital marketing skills in real estate
  • Steve Bartman and the Cubs winning the World Series
  • Working in magazine publishing back in the day
  • His road trip through a bunch of states
  • Staying in touch with fraternity brothers
  • Not peeing during Avengers: Endgame

Links from this episode