Affiliate Marketing Blog

Affiliate marketing news and opinion from Shawn Collins, co-founder of Affiliate Summit.

Are You Prepared if There is Another COVID-19 Shutdown?

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The COVID-19 cases are increasing like crazy again and it’s probably inevitable that we will face a second round of lockdowns nationally, or at least in some states.

covid-19 virus lockdown - sad and worried man in medical mask thinking and feeling scared in quarantine following stay at home instructions to contain virus pandemic

The memories are all still fresh of toilet paper, meats, Lysol, masks, and other items disappearing from shelves the last time around.

It’s a good idea to be ready this time in case you’re stuck at home for an extended period of time on a lockdown.

Start now for those essentials that may be out of reach in the very near future. Here is a cheat sheet of things to consider:

Medicine
I am not talking about medicine to treat COVID-19 symptoms but in general. Think about what you need for the seasonal flu, stomach bugs, head colds, migraines, pink eye, and other maladies. Get the medicines you usually have to run to the store for, so you won’t have to go to a lockdown.

Meals and Ingredients
If you are stuck at home the last thing you want to do is consume unhealthy frozen or packaged foods. You want to build up your immunity, not compromise it. You’re better off having ingredients to meal prep and store in your freezer. If you are tight on freezer space, you can get a chest freezer now before they disappear again, too.

Stock Your Pantry
In addition to meal prepping, you should also build up a stock of non-perishable foods you can stock in your pantry. Of course, not all canned goods are healthy, so you need to focus on shelf-stable foods that are nutritious and versatile. Canned meats like tuna or salmon are flexible and can be used in a variety of ways.

Baking Ingredients
People made a run for flour and other baking ingredients the last time around. If you like to bake, get those staples now. Consider whole wheat flour over regular flour to have the benefit of protein and extra fiber.

Laundry and Dish Detergent
I don’t know about your stores, but mine were light on all sorts of detergents the last time. I ran out of laundry detergent and had to search a half dozen stores or more. Get it now and be clean later.

A Bunch of Other Stuff
While you are stuck at home there is a chance you could lose power – be ready. Have batteries on hand, as well as a flashlight, candles, and cell phone chargers, Also, grab an emergency radio that has features such as light and cell phone charger built-in.

Butt Wait… There’s More
Toilet paper is flying off the shelves again. It’s good to have back-ups on hand, but also consider getting a bidet, so you are less reliant on toilet paper.

Are you prepared for another shutdown? Don’t be stressed, be ready.

Have You Flown Since the Pandemic Days Started?

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I am probably somewhat of a unicorn these days because I have flown every month of 2020. I will finish up the year with 40 flights or so.

Shawn at the airport

When I first flew after things were locked down I was pretty nervous – in addition to the mask, I was wearing a face shield and gloves with long sleeves and long pants. I wiped down every surface anywhere close to me with Clorox wipes.

The airports were ghost towns with virtually nothing open, sections of terminals closed off, and few flights. It was tough getting an Uber, too, since so few people were requesting them that many stopped working airports.

After landing, I washed the clothes I flew in right away and showered.

Things have gotten more back to normal over time, but we’re still a long way to go.

One nice thing about the lesser crowds on the flights is that I get free upgrades to first more often, and many airlines are carrying over status through 2021.

A couple of times I’ve gotten the fancy pod seats on United that lay flat. I am in no rush for the flights to end with those seats.

I primarily fly United and most of their lounges aren’t open still, including Austin (grrrrr!).

There is a big one in Newark that is open, but the food selection has changed a lot – now it’s all packaged and pretty uninspired, unless you like Uncrustables.

The lounge bars are cleared of the tables and chairs and there are plastic guards between the travelers and bartenders.

The planes board rear to front, rather than by groups, and that’s probably a more logical method anyway. As each person boards, they receive a sanitized wipe to clean their area and people have been compliant on my flights with keeping their masks on.

I feel safe flying with all of the precautions and it makes it that much easier to avoid crowds having CLEAR and TSA Pre.

You Can Be Healthy During COVID-19

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I see lots of people on social media talking about how they’ve gained weight this year from COVID-19. When the global pandemic hit, I was freaked out and wanted to do whatever I could to avoid catching COVID-19.

In the pre-COVID-19 days, I would go to the gym a few days a week. It wasn’t making a big difference, but it was helping to preserve the status quo.

After we were locked down, I was going a little crazy being homebound and the only thing I could do outside the house for a while was exercise, so I started doing it every day.

At first, it was a half-hour or so a day to get my blood pumping. Then it morphed into 5 miles a day – either walking or intervals of walking and running.

In addition to enjoying the fresh air and change of scenery, I had read that vitamin D was helpful in staying resistant, so being out in the sun each day was a plus.

I also began taking 1,000 mg vitamin C each morning and one gallon of water per day with a motivational water bottle that had times you should drink the water by.

Since I wanted to track my progress along the way I also got a Withings watch, which tracks steps, heartbeat, sleep, etc. It has some similar functionality to an Apple watch, but it looks like a real watch.

I like the Withings brand and have used one of their WiFi-enabled scales for years to track weight loss and gain. This information syncs into their own app and others.

I didn’t stop at exercise and water consumption – I also focused on low-carb foods in the Atkins Diet.

Since I started my COVID-19 exercise plan I have lost around 20 pounds and I am feeling a lot better.

If there is any silver lining from this global pandemic, it’s that it got me to get more healthy and build my immunity to avoid becoming a statistic.

Keep Your Business Safe with VIPRE Antivirus

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COVID-19 has an unprecedented number of people working from home and many are working on their own computers which are vulnerable to viruses.

VIPRE antivirusI use VIPRE antivirus on my computers and they provide comprehensive email and endpoint security, along with real-time threat intelligence that delivers layered protection.

When I was looking at the various antivirus options I was impressed by the features and pricing for VIPRE antivirus.

It was simple to install and they’ve got free support, but I have not had a reason to use them so far.

I am embarrassed to admit that I worked without antivirus for many years and that changed fast when my company was nearly destroyed by ransomware several years ago.

All of us worked remotely and shared files with Dropbox. One day a well-designed phishing email disguised as a message from FedEx got clicked and the next thing we knew was that everybody’s files on Dropbox had been locked down.

We received a message that the files would be destroyed if we didn’t pay a ransom with Bitcoin within 24 hours.

It was a scary time. The whole company was on those files. If they could not be recovered it could be the end of the company. But we didn’t want to pay these cyber-terrorists and encourage their behavior.

At the time I had just flown to the east coast and I realized I had used my desktop in Austin the day before and turned it off before I left.

So all of those files that had been torched were still intact on my machine.

When I returned home I turned off the WiFi, booted up, and was able to reclaim all of the files (except anything created in the past 24 hours). We were lucky this time, but went and got locked down with VIPRE Antivirus after this nearly devastating experience.

I will never go without antivirus again.

For those of you who like to know more details on how VIPRE Antivirus will keep your business safe, here are the ways it can protect for you…

Endpoint Protection
Powerful endpoint security delivering protection against today’s most sophisticated online threats

Email Protection
Unparalleled protection from advanced email threats delivered from the convenience of a cloud-based architecture

Network Protection
Real-time threat intelligence and the industry’s premier sandbox for next-gen malware analysis

User & Data Protection
Solutions that protect users, their actions and sensitive business information from costly attacks and data breaches

Are you safe? If not, get VIPRE Antivirus now.

The Long Goodbye from Home

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On January 30, 2020, I boarded Southwest flight 1713 from Las Vegas to Austin. I woke up with an empty feeling. I always got this feeling as an Affiliate Summit ended, and I knew it would be a while before I saw all of these people that I’ve come to know and love. I missed them already.

My last Affiliate Summit party

The night before, there was a beautiful sendoff at Toby Keith’s I Love This Bar & Grill with so many friends who became family in the time since Missy Ward and I started Affiliate Summit in 2003. My heart was full from that night, but there was a feeling of sadness as I thought about how some of these people wouldn’t be in NYC for Affiliate Summit East 2020.

It hit me that I may well never see some of these people again. But I found solace in knowing I would still see a bunch of others.

Well, that plan got COVID-19’d, didn’t it?

That expected closure after this 17-year journey wasn’t meant to be, and I still have a lot of unspent hugs to give out at some future time and location.

In the meantime, I smile about all of the shared struggles and successes and experiences across 50 Affiliate Summit events on three continents. The late nights and early mornings. I never did come down with “conference crud” like so many of you, unless it was just a really bad hangover all of this time.

Building Affiliate Summit with Missy and all of you was the best thing I’ve ever done. All of you! We certainly didn’t get here alone. We never could have. From the very start, there were great people helping us stuff bags, carry boxes, and spread the word.

So many people spoke and wrote words, shared ideas, stood with us, and supported us through all of these times. When competitors came after us; the Great Recession hit; people were needed to speak out against legislation that would harm the industry… you were there. You always were. A great big, dysfunctional, beautiful family.

I wish I were going to see that family this July in New York City. There are so many little things that add up to a rich experience there each time.

I’ll miss stocking up on my Diet Dr. Peppers at Duane Reade, serendipitously meeting people in the Marriott Marquis smoking area, having drinks in the Broadway Lounge and the Playwright Celtic Pub around the corner, hanging out with people for the first time in a while, the hotel decked out with Affiliate Summit signs and banners and check-in booths, walking through the Meet Market before it opens and getting butterflies, confusing which side to go to for an up or down escalator, heading to the Copacabana for Affiliate Ball, late-night street meat, looking out the window from my room to Times Square, seeing all of the people excitedly doing business together, catching a Yankees game, and then the goodbyes.

So, I guess this is my goodbye. Actually, no. Let’s make this my “until I see you again.”

This anonymous quote really resonates with me right now… “At some point in your childhood, you and your friends went outside to play together for the last time, and nobody knew it.”

I miss y’all.