Affiliate Summit is More Than a Tradeshow and Conference

We recently worked with TheDrawShop.com to create a whiteboard video to tell the story of Affiliate Summit.

thedrawshop

They are also scheduled to draw caricatures during Affiliate Summit East 2014 and do a live draw of the keynote by Julie Gurner on Tuesday, August 12, 2014.

Here is the text if you would rather take it in that way, but I think you’ll enjoy the video way more:

Missy Ward and Shawn Collins started Affiliate Summit in 2003 to provide educational sessions on the latest industry issues and foster a productive networking environment for affiliate marketers.

The conference was born out of frustration, because there wasn’t a professional event for the industry.

Despite their lack of experience in organizing a conference, Missy and Shawn had been affiliate marketers since the 90′s and they had a passion for the industry, as well as a lot of ideas on how they could make conferences more fun and useful for attendees.

What started as a one day event for 200 people is now the largest performance marketing event in the world with two shows per year, each with hundreds of exhibitors and thousands of attendees.

But Affiliate Summit is more than the tradeshow and conference.

Affiliate Summit also puts on a series of smaller Performance Marketing Summits around the U.S.

Affiliate Summit publishes the annual AffStat – Affiliate Marketing Benchmark Report and FeedFront Magazine, a quarterly trade publication mailing to over 40,000 subscribers in the U.S.

GeekCast.fm is a marketing podcast network, and ReveNews is an industry news blog that are both part of Affiliate Summit.

Missy Ward and Shawn Collins have written a number of marketing and business books, too.

Each year, Affiliate Summit publishes the AffStat report, which features industry benchmark data on affiliate marketers.

Affiliate Summit is also dedicated to giving back. In addition to supporting a variety of charities, Affiliate Summit not only talks the talk, but walks the walk when it comes to fighting breast cancer.

Each year, they donate tens of thousands of dollars to the Avon Foundation for Women and participate in the Avon Walk for Breast Cancer, a 40 mile fundraising walk.

Affiliate Summit — more than a tradeshow and conference.

Building an Email List

Q: How can i drive traffic to my website by growing my list! How to grow my list with Aweber ? I tried solo ads and from a 100 clicks i got only 20 subscriber! What is the best way to build and manage my list.

Shawn CollinsA: I will share some things that I have done that have worked well for me.

One focus of mine has been to provide quality content. That’s easier said than done, but provide value that is relevant to your target audience.

Another strategy is to have some sort of lead gen offer. Make an ebook or white paper available, and people have to submit their email address to access whatever it is that you are offering.

You could do the same thing by requesting their email address in exchange for a free tool or some other sort of resource. In any of these cases, the “price” is their email, and then they get something they want in return.

I would also recommend running an online contest where email addresses are the method of entry. There are legal issues with a contest, so be sure to run this by a lawyer.

Also, Google AdWords offered an Email Capture Ad (I don’t see it as an option in my own account), but that is a great way to get targeted subscribers.

And you mentioned you are on AWeber — be sure to take advantage of their split testing feature.

Video: Building an Email List video

Ask Shawn Collins your affiliate marketing question and it will be added on the affiliate blog.

Steady Growth for Rakuten LinkShare in Q2 2014

Rakuten Marketing has announced strong results for the second quarter of 2014 across all of their digital marketing channels, including Rakuten LinkShare.

Rakuten LinkShareThe global, digital marketing division of Rakuten attributes their quarterly growth to global expansion, as well as increased investments by existing clients in technology tools and services from the company.

Additionally, several new advertisers signed on during Q2 that were either new to Rakuten Marketing, or have expanded to include additional marketing channels.

Some highlights for Q2 2014…

  • Rise in mobile commerce. As consumers continue to shop and buy more on their smartphones and tablets, Rakuten Marketing reports year-over-year (YoY) mobile phone orders in the affiliate channel have increased 87 percent in the U.S., 117 percent in the U.K., 197 percent in Canada, 32 percent in Japan, and 28 percent in Australia. The YoY increase for tablet orders is: 21 percent in the U.S., 37 percent in the U.K., 157 percent in Canada, and 55 percent in Japan.
  • Affiliate Marketing continues to demonstrate value of pay-for-performance model. The company‚Äôs global affiliate channel reports the following year-over-year (YoY) same-store sales growth: a 25 percent increase in the U.S., 17 percent increase in the U.K., and a 28 percent increase in Canada. The Australian network, launched in 2012, continues to expand with same-store sales for the quarter up 845 percent.

New clients that have joined Rakuten Marketing during the second quarter include Talbots, Rhapsody Music, Maidenform, and Capezio in the U.S.; Ernest Jones & H.Samuel in the U.K., and Europe; and Coco Ribbon, Bio Elixia, RunStopShop, Jeans West, and Hotel Club in Australia.

AffStat 2014 Affiliate Marketing Statistics Report Now Available for Free

The 2014 Affiliate Summit AffStat Report is now available for free on Kindle (free on Kindle July 21-25, 2014) or as a PDF.

AffStatMore than eighteen-hundred affiliates were surveyed on their methods, preferences, and strategies for the 2014 Affiliate Summit AffStat Report.

The report features dozens of charts of data, based on the responses from the participating affiliates on affiliate marketing, social media, search marketing, blogs, email, and demographics of affiliates.

Feel free to use material from the report in blog posts, presentations, etc.

Just reference that the information came from the 2014 Affiliate Summit AffStat Report.

Get your free copy of the Affiliate Summit AffStat Report at AffStat.com.

Want to Write for Issue 28 (October 2014) of FeedFront Magazine?

We are now accepting article proposals for issue 28 of FeedFront magazine.

feedfront-27-coverThe next issue of FeedFront will be coming out in October 2014, and we are accepting article proposals for that one through August 22, 2014.

If you are interested in writing an article, go to the FeedFront article proposal form to submit a one sentence summary on what you’d like to cover.

No ghost-written articles. We only want content from people writing from their personal experience on digital marketing related topics.

If you have previously been accepted to write an article and either failed to meet the deadline or did not adhere to the editorial guidelines, please submit your article proposal elsewhere.

We take our deadlines and guidelines seriously.

Do not submit a complete article now – just a one sentence summary.

We will contact everybody who submitted a proposal to let them know whether their article ideas are accepted or denied.

If you didn’t get the last issue, you can read Issue 27 of FeedFront Magazine online.