Is Your Site Prepared for Mobilegeddon?

There was a lot of talk yesterday at Pubcon Austin about how Google was changing up their algorithm today to give preference to mobile friendly sites.

Man Clueless or Perplexed About Something

So sites that are not mobile friendly are expected to get diminished exposure in Google, hence Mobilegeddon.

Google has a mobile friendly test you can run for your site, as well as advice for making your site easier to access from mobile devices.

You want to see a result like this…

mobile-friendly-test

In the event you fail the test, it’s not too late to change up your site to make it mobile friendly.

If you are using WordPress, there are lots of responsive themes, which means they will automatically adapt to mobile devices.

I use the Genesis Framework by StudioPress, and I would highly recommend their many responsive theme options.

Good luck weathering Mobilegeddon.

Google Apps for Work is Great for Start-Ups

We moved our email from Microsoft Outlook to Google Apps for Work years ago, and I’d highly recommend the change for any small company.

google-apps-for-work

I love that everything is in the cloud for us – email, shared docs, calendars, etc., and it’s all easy to manage from our iPhones and iPads, too (not sure about the iWatch).

Plus, when a new employee comes on, it’s really quick and easy to get them set up, and there is no need to install anything. That’s a big plus for a lean company.

Anyhow, Google Apps has provided me with some coupons to share for 20% off for the first year.

  • AWV6U6KP3EQGR3
  • 3HDGAMUANMTMHE
  • AD7UPPVDNEYC4V
  • APKTGWKDXEKEMV
  • 3KXDERTF3ELWYE

So, only the first five people to sign up for Google Apps for Work will get the deal.

And yes, that’s an affiliate link – I would never encourage you to use a product or service I don’t personally use and find to be great.

Get a Cool Shirt and Help Fight Breast Cancer

We recently shared the design of a shirt (nice job, Missy!) we’ll be wearing in the AVON 39 walks to raise funds and awareness to fight breast cancer, and lots of people asked if they could get one of the shirts.

amgb-shirt-design

So, we’ve created a campaign on Booster where you can buy a shirt and proceeds will be donated in the names of the the Affiliate Marketers Give Back teams for the upcoming AVON 39 walks in Washington, DC (May 2-3, 2015), Santa Barbara, CA (September 12-13, 2015), and New York City (October 17-18, 2015).

The design is available on an American Apparel Jersey T-shirt, American Apparel Juniors Jersey T-shirt, Augusta Ladies V-Neck Performance Shirt, Bella Juniors Tank, and Next Level Juniors Tri-Blend Deep V-Neck T-shirt.

This Affiliate Marketers Give Back fundraiser is running through May 17, 2015, so get your shirt before it’s too late.

Who Needs a Hand Up to Go to Affiliate Summit East 2015?

Here at Affiliate Summit, we want to help as many people as possible get introduced to the world of affiliate marketing.

helping hand

We fully understand that attending Affiliate Summit East 2015 is outside of the budget of some aspiring marketers, so we will be sponsoring up to fifty Affiliate Summit Pay It Forward Scholarships for affiliates to attend the conference for the first time.

The deadline to apply for the scholarship is Friday, June 19, 2015.

The goal of our Pay It Forward program is to make the education and networking experience of Affiliate Summit available to affiliates who might not otherwise be able to attend.

Each recipient of the Affiliate Summit Pay It Forward Scholarships will be awarded one VIP Pass (a $1,249 value) to Affiliate Summit East 2015, taking place August 2-4, 2015 at the New York Marriott Marquis in New York, NY.

Winners of the scholarships will be notified on or about Monday, June 29, 2015.

In order to be considered for an Affiliate Summit Pay It Forward Scholarship, please complete the online application.

Mark your calendar – the deadline for submissions is Friday, June 19, 2015. Don’t miss out on this unique opportunity to learn and grow.

Can Affiliate Marketing Be Profitable?

Q: with an average CTR of 1.5% and a good conversion rate being around 2% I need to drive insane traffic to a site for it to be profitabel, or so it seems. Obviously, “insane” traffic is the goal, but realistically speaking, how hard is to make affiliate marketing a profitable venture. I read that 39.9% of affiliate marketers profit less than $5,000/year. It certainly depends on the person, but I would still like to know some honest and realistic figures that are hype-free. Thanks!

Shawn CollinsA: I am not sure of the source of the 39.9% figure, but in the AffStat 2014 survey that we conducted and published last year, the closest data point we had was that 46% of affiliate marketers made less than $20,000 the previous year. That data was compiled from surveys with over 1,800 affiliates.

That said, it’s certainly very common for many affiliates to make little to no money from their efforts, due to a variety of factors, including a lack of time invested, or a site that really doesn’t provide value.

Some factors that will play a role in your success or failure include…

  • your topic or niche
  • the network or technology used to track and report, and likelihood you will receive earned commission (I have a bias against in-house tracking)
  • products or services being promoted, as conversions and commissions vary greatly
  • target audience, which could dictate the amount of disposable income
  • the average order value (AOV) of the products or services you are promoting
  • the competition and level of saturation in the marketplace
  • the destination of your traffic: homepage vs. deep links
  • the creative being used
  • the support and resources from the affiliate program, which could be intelligence on best sellers

Hopefully that helps you get some clarity on your question.

Video: Can Affiliate Marketing Be Profitable?

Ask Shawn Collins your affiliate marketing question and it will be added on the affiliate blog.

FeedFront Magazine Issue 30 is Now Available

The 30th issue of FeedFront is headed to the printer and copies will be going out to over 43,000 subscribers in April.

ff30_coverIssue 30 of FeedFront will also be distributed at Performance Marketing Summit 2015 in Boca Raton.

This issue of FeedFront Magazine includes Is Your Business Planted or Buried? by Shawn Collins, 3 Common PPC Management Mistakes by Miles Olson, How to Write Content People Will Read by Helen Fang, Twitter Cards, and What Affiliates Need To Know by Kyler Patterson.

Also, affiliate recruiting emails, growing your Pinterest following, telling your brand’s story through testimonials, buying and selling websites, LinkedIn, leveraging coupon and loyalty sites, curation, fraud, monetizing apps, and more.

Issue 30 of FeedFront Magazine can now be viewed online, downloaded, and printed from issuu.com.

Get the FeedFront RSS if you’d like to get all of the articles as they are published to the feed.

If you haven’t subscribed, you can get the magazine for free in the U.S. (sorry to everybody else, but mailing outside of the U.S. is very expensive). Also, become a fan of FeedFront on Facebook to see past issues, covers, etc.

Vote for Affiliate Summit East 2015 Sessions

Affiliate Summit needs your help to pick sessions for Affiliate Summit East 2015. Voting will be open through April 3, 2015.

Get Out The Vote

The speaker proposals have been pared down to the titles, speakers, descriptions, and classifications (experience level, target audience, and main subject).

Vote for submissions you’d like to see at Affiliate Summit East 2015 by clicking the “Vote” button next to the proposed session. You may vote for as many sessions as you’d like. Sometimes there are glitches with certain browsers, devices, etc. Sorry if you experience any difficulties.

voting-example

You can find sessions that interest you by sorting the Experience Level, Niche/Vertical, or Target Audience from the header, as well as using the search box.

Also, you can see a tally of the most popular sessions.

Create an account now and start voting if you are attending Affiliate Summit East 2015.

You must register to vote for sessions and then submit a user name and email. A password will be emailed to you.

If you don’t see it right away, check your spam folder for an email with the subject, “[Vote for Affiliate Summit East 2015 Sessions] Your username and password”.

Speakers for Affiliate Summit will be chosen based on the combined votes from the public, votes from the Affiliate Summit Advisory Board, votes from Affiliate Summit founders Missy Ward and Shawn Collins, and feedback received on past speakers.

Vote now through April 3, 2015 at AffiliateSummitVoting.com!

AWeber No Longer Requires Double Opt-in on List Imports

I’ve been a customer of AWeber for as long as I can remember, and one thing that really frustrated me when I brought my lists there was that everybody had to opt-in to my list again to be able to mail them in AWeber.

happy-hands

But now AWeber has made it easy to import your subscribers into the platform without requiring them to opt-in again. It’s literally just a matter of a click.

I’ve heard a lot of grumbling from people over the years about the required opt-in, so I am wondering if this will bring on a surge of emailers at AWeber.

I love the company and would encourage anybody to migrate over.

Performance Marketing Summit Heads to Boca Raton

There will be a Performance Marketing Summit in Boca Raton, FL on May 18, 2015. The one day conference is being held at the Renaissance Boca Raton Hotel.

Boca Raton, FL Welcome Sign

The Performance Marketing Summit in Boca Raton will be limited to 100 people – we will all be in one room with a focus on networking and education.

All sessions will be just 18 minutes long.

This is a very different kind of event from Affiliate Summit – stay tuned for details on registration, sponsorships, and speaking opportunities.

Help Me Raise Money for Wounded Warrior Project

So, I wasn’t able to persuade you to donate with my efforts to fight breast cancer, but how about a small donation to help injured service members aid and assist each other?

tough-mudder

I am training to take on the Tough Mudder in early May, and part of that is raising money for Wounded Warrior Project.

If you’re not familiar with the Tough Mudder, it is a hardcore 10-12 mile obstacle race – mud run events designed by British Special Forces. What do you say? Will you help me help our Wounded Warriors?

The mission of Wounded Warrior Project…

To honor and empower Wounded Warriors. To foster the most successful, well-adjusted generation of wounded service members in our nation’s history. To raise awareness and enlist the public’s aid for the needs of injured service members. To help injured service members aid and assist each other. To provide unique, direct programs and services to meet the needs of injured service members.

Please make a donation of any size. If you’re up to the challenge, you can join our team, too!