Rakuten Marketing has announced strong results for the first quarter of 2014 across all of their digital marketing channels, including Rakuten LinkShare.
Advertisers saw double-digit growth through
the company’s affiliate, mobile, and search marketing technology and services.
Additionally, several new advertisers signed on during Q1 that were either new to Rakuten Marketing, or have expanded to include additional marketing channels.
Some highlights for Q1 2014…
- The global affiliate marketing channel reported the following year-over-year (YOY) same-store sales growth: 23 percent increase in the U.S., 31 percent growth in the U.K., 21 percent growth in Canada, 11 percent growth in Japan, and the recently launched Australian performance marketing network realized a 252 percent increase.
- Mobile orders continue to rise in the affiliate channel with the following YOY results: 99 percent growth in the U.S., 113 percent growth in the U.K., 251 percent growth in Canada, 21 percent growth in Japan, and 35 percent increase in Australia.
- Tablet commerce is doing well, too, for the affiliate channel. YOY growth in the U.S. was 36 percent, in the UK it was 30 percent, in Canada it was 35 percent, in Japan it was 59 percent, and in Australia it was 27 percent.
New clients that have joined Rakuten LinkShare during the first quarter include Booking.com, Ticket Club, Forbes, Flight Club, and Dune in the U.S. and Vistaprint and L’Occitane, an existing display client, in Australia.
In somewhat related news, former Rakuten Golden Eagles pitcher, Masahiro Tanaka, has looked very sharp with the New York Yankees so far in Q2 2014.