Was the Latest FeedFront Cover the Worst One Ever?

I thought the Captain Obvious thing would be a cute way to remind people about Affiliate Summit West 2015 on the cover of the October 2014 issue of FeedFront.

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But it wasn’t so well received by @TheJayWest on Twitter, as he Tweeted: @feedfront who’s in charge of your front covers over there? Zero influence on making me want to register for #ASW15

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As I said in my response on Twitter, I gave the art and copy to the designer – it was not meant to persuade, but to remind.

In that respect, I think it did the job. The ads inside the magazine are meant to help close the deals with more information and a discount code.

So far, our tracking indicates the ad on the inside cover is working.

You Should Read Buyer Legends: The Executive Storyteller’s Guide

I’ve been a fan of the work of Bryan and Jeffrey Eisenberg for a long time, and their books are among my favorites in business, so I had high expectations for their new one, Buyer Legends.

Cover of Buyer LegendsThey managed to exceed them.

As a small business owner, I’ve always paid a lot of attention to relationships with our customers, but Buyer Legends provided me with clarity through the storytelling process they shared, and this is something I will implement in the future.

Our Affiliate Summit customers are very diverse by location, background, job level, and socioeconomic status, so having a story that resonates is a challenge.

But the Buyer Legends process has helped me in how we should be crafting our own Buyer Legend.

It was a big bonus that the book was a quick read, so I can get right into applying it.

Affiliate Summit West 2015 Has Raised $8,712 So Far to Fight Breast Cancer

The Race to Affiliate Summit West 2015, a dailymile challenge where Affiliate Summit will donate $1 to benefit the Avon Walk for Breast Cancer in support of Affiliate Marketers Give Back team for each mile exercised through the challenge, is going through 12/31/2014.

Avon Walk for Breast Cancer 2014 in NYC

There are currently 51 folks involved in the challenge, and the top 10 competitors have already accumulated 6,321 miles.

Overall, there have been 8,712 miles tallied by all of the participants, so it’s $8,712 raised (so far).

I am currently at #6 (see my dailymile profile) with my 330 miles. I walked 39.3 miles in the Avon Walk for Breast Cancer in NYC last week, and that helped move me up a spot. But I’m not taking it easy now – I’ve signed up for the 2015 Avon Walk for Breast Cancer in NYC.

Here are the top 10 affiliate marketing exercisers, as of October 26, 2014.

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dailymile syncs with a number of iPhone and Android apps.

You can also manually enter your exercising efforts.

In order to participate in dailymile activities, you will need to friend me on dailymile and I will invite you to the challenge.

Affiliate Summit West 2015 is taking place January 18-20, 2015 at Paris Las Vegas in Las Vegas, NV.

The participant with the most total miles at the end of the challenge will receive a VIP Pass to Affiliate Summit East 2015. 2nd to 5th place finishers will each receive a Networking Plus Pass to Affiliate Summit East 2015, and 6th to 10th place finishers will each receive a Networking Pass to Affiliate Summit East 2015.

Please note that all information you provide as part of the contest is public and may be used by Affiliate Summit in our marketing efforts for this event.

I Took Payola in the Summer of 1988

I’m not proud to admit this, but in the summer of 1988 I accepted payola.

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The whole thing reminds me of a dramatization I’d once seen on TV.

A record executive tried to coerce a DJ into playing a record. After he refused, they started playing hardball with Johnny Fever, a popular disc jockey at the Cincinnati radio station, WKRP.

Johnny Fever was the logical choice to break in the new music to his listeners.

He continually refused their payola: money, coke, hookers, candy. Fever was the epitome of radio ethics and the record company heavies could not break him. There was no way that Johnny was going to spin their records.

Years later, after the payola episode had long since retreated to the back of my memory, I was working at the Sam Goody record store in the local mall. 17-years old, a poor high-school punk always looking for an angle.

Then, one day at work, the phone rang.

“Thank you for calling Sam Goody at the Laurel Center! This week, the soundtrack to Dirty Dancing is on sale, album or cassette, for $7.99. Goody Got It! This is sales associate, Shawn Collins, how may I help you?”

“Hi, this is Brad* from Arista Records. How are you doing today, Shawn? Is it busy down there at Sam Goody?”

“Uh, yeah, I guess it’s sorta busy.”

“Well Shawn, I get the impression that you know what’s HOT in music. You’ve heard of Taylor Dayne, right?”

“No, I don’t know that one. Is that, like, classical music, or something?”

“Ha! Ha! Anyway Shawn, I was wondering if you could do me a little favor. Would you be the person that reports the Top 20 album sales to Q107 and WKYS?”

“Uh, yeah. Usually that’s me.”

“Great! Say Shawn, what type of music do you listen to… R&B, Hard Rock, Country?”

“No, I don’t really like that kind of stuff. I’m into the new stuff, like Siouxsie & the Banshees, Psychedelic Furs, you know?” I had no idea where this was leading, clueless about what was going on.

“How about I send you a package with the new Church tape and some other promos?”

“Uh, that would be great.”

“Okay Shawn, and then maybe you can do that little favor for me,” his voice sounding more serious. “When the guys from the radio station call for the Top 20, why don’t you replace #17 with the Taylor Dayne record. Then, move it up a couple of spots each week until it gets to the top.”

That week, when the radio stations called, I planted the Taylor Dayne record at #17. Nobody questioned a thing. The folowing Saturday, my first package showed up. I got my Church tape, plus the new Patti Smith tape.

Eventually, Taylor Dayne did reach the top of the charts. If you bought some of her music back then, I helped trick you into it.

The whole experience provided me with cynicism and music. I still have some of the vinyl I got during that summer, but the tapes are long gone.

*I don’t remember what the name of the guy from Arista was.

Did You Get This Cool, Free Affiliate Summit Shirt, Yet?

We recently had a new t-shirt designed, and it’s available for anybody who wants it for free (the shipping and the shirt).

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The shirt is an American Apparel 50/50 Tee, and it’s available in sizes from small to 2XL.

You might be thinking, “Hey, that looks sort of like the Seal of the President of the United States.” Yes, sort of.

The actual inspiration was the Ramones logo, which was inspired by the Presidential seal. The original has an American eagle holding an olive branch and thirteen arrows in his talons.

The Ramones replaced the arrows with a baseball bat (and a bunch of other modifications), and we replaced the baseball bat with an iPhone.

Get your cool Affiliate Summit eagle iPhone t-shirt.