American law firm Davis & Gilbert and Canadian law firm Gowlings have teamed up to share important information on Canada’s “opt-in” anti-spam law that takes effect on July 1, 2014.
It is essential for marketers to be on top of Canada’s “opt-in” anti-spam law (the CASL).
While certain provisions phase in after July 1, 2014, advertisers that use “Commercial Electronic Messages” (CEMs) should immediately take steps to comply, since they may be unaware that their existing email marketing lists may no longer be compliant with Canadian law.
The CASL is one of the more stringent anti-spam laws ever enacted, according to this new alert, and it applies to CEMs sent from or accessed in Canada.
Steps to take to be in compliance with the CASL include…
- Confirming or re-opting-in users in Canada;
- Methods to obtain expressed consent for receiving future CEMs;
- Systems to remove people who withdraw consent or did not provide it originally; and
- Methods of adjusting to new regulations as they are issued and take effect.
Read the alert on the CASL from Davis & Gilbert and Gowlings.