Building an Email List

Q: How can i drive traffic to my website by growing my list! How to grow my list with Aweber ? I tried solo ads and from a 100 clicks i got only 20 subscriber! What is the best way to build and manage my list.

Shawn CollinsA: I will share some things that I have done that have worked well for me.

One focus of mine has been to provide quality content. That’s easier said than done, but provide value that is relevant to your target audience.

Another strategy is to have some sort of lead gen offer. Make an ebook or white paper available, and people have to submit their email address to access whatever it is that you are offering.

You could do the same thing by requesting their email address in exchange for a free tool or some other sort of resource. In any of these cases, the “price” is their email, and then they get something they want in return.

I would also recommend running an online contest where email addresses are the method of entry. There are legal issues with a contest, so be sure to run this by a lawyer.

Also, Google AdWords offered an Email Capture Ad (I don’t see it as an option in my own account), but that is a great way to get targeted subscribers.

And you mentioned you are on AWeber — be sure to take advantage of their split testing feature.

Video: Building an Email List video

Ask Shawn Collins your affiliate marketing question and it will be added on the affiliate blog.

Steady Growth for Rakuten LinkShare in Q2 2014

Rakuten Marketing has announced strong results for the second quarter of 2014 across all of their digital marketing channels, including Rakuten LinkShare.

Rakuten LinkShareThe global, digital marketing division of Rakuten attributes their quarterly growth to global expansion, as well as increased investments by existing clients in technology tools and services from the company.

Additionally, several new advertisers signed on during Q2 that were either new to Rakuten Marketing, or have expanded to include additional marketing channels.

Some highlights for Q2 2014…

  • Rise in mobile commerce. As consumers continue to shop and buy more on their smartphones and tablets, Rakuten Marketing reports year-over-year (YoY) mobile phone orders in the affiliate channel have increased 87 percent in the U.S., 117 percent in the U.K., 197 percent in Canada, 32 percent in Japan, and 28 percent in Australia. The YoY increase for tablet orders is: 21 percent in the U.S., 37 percent in the U.K., 157 percent in Canada, and 55 percent in Japan.
  • Affiliate Marketing continues to demonstrate value of pay-for-performance model. The company’s global affiliate channel reports the following year-over-year (YoY) same-store sales growth: a 25 percent increase in the U.S., 17 percent increase in the U.K., and a 28 percent increase in Canada. The Australian network, launched in 2012, continues to expand with same-store sales for the quarter up 845 percent.

New clients that have joined Rakuten Marketing during the second quarter include Talbots, Rhapsody Music, Maidenform, and Capezio in the U.S.; Ernest Jones & H.Samuel in the U.K., and Europe; and Coco Ribbon, Bio Elixia, RunStopShop, Jeans West, and Hotel Club in Australia.

AffStat 2014 Affiliate Marketing Statistics Report Now Available for Free

The 2014 Affiliate Summit AffStat Report is now available for free on Kindle (free on Kindle July 21-25, 2014) or as a PDF.

AffStatMore than eighteen-hundred affiliates were surveyed on their methods, preferences, and strategies for the 2014 Affiliate Summit AffStat Report.

The report features dozens of charts of data, based on the responses from the participating affiliates on affiliate marketing, social media, search marketing, blogs, email, and demographics of affiliates.

Feel free to use material from the report in blog posts, presentations, etc.

Just reference that the information came from the 2014 Affiliate Summit AffStat Report.

Get your free copy of the Affiliate Summit AffStat Report at AffStat.com.

Want to Write for Issue 28 (October 2014) of FeedFront Magazine?

We are now accepting article proposals for issue 28 of FeedFront magazine.

feedfront-27-coverThe next issue of FeedFront will be coming out in October 2014, and we are accepting article proposals for that one through August 22, 2014.

If you are interested in writing an article, go to the FeedFront article proposal form to submit a one sentence summary on what you’d like to cover.

No ghost-written articles. We only want content from people writing from their personal experience on digital marketing related topics.

If you have previously been accepted to write an article and either failed to meet the deadline or did not adhere to the editorial guidelines, please submit your article proposal elsewhere.

We take our deadlines and guidelines seriously.

Do not submit a complete article now – just a one sentence summary.

We will contact everybody who submitted a proposal to let them know whether their article ideas are accepted or denied.

If you didn’t get the last issue, you can read Issue 27 of FeedFront Magazine online.

Last Chance to Register for Affiliate Summit East 2014

Affiliate Summit East 2014 passes are just about gone – it looks like we’ll be sold out as early as next week.

Don't miss Affiliate Summit West 2014Affiliate Summit East 2014 is taking place August 10-12, 2014 at the New York Marriott Marquis in New York, NY.

This three day conference includes an exhibit hall with merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

The keynotes for Affiliate Summit West 2014 will be Rich “Big Daddy” Salgado on Monday, August 11, 2014 and Julie Gurner on Tuesday, August 12, 2014.

Affiliate Summit East 2014 will feature an exhibit hall and Meet Market with hundreds of booths and tables (sorry, they’re all SOLD OUT).

There are a limited number of sponsorships still available.

Register now and then install the app and join the secret Facebook group to start networking.