Affiliate Summit East 2015 Heading for a Sell Out

Affiliate Summit East 2015 is on schedule to sell out in late July, based on sales patterns of past Affiliate Summits.

If you haven’t registered, don’t risk getting buried in your summer fun and missing out.

Affiliate Summit East 2015 is taking place August 2-4, 2015 at the New York Marriott Marquis in New York, NY.

This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

The keynotes for Affiliate Summit East 2015 will be Brian Littleton, Founder and CEO of ShareASale (Monday, August 3, 2015), and Tim Ash, CEO of SiteTuners (Tuesday, August 4, 2015).

Affiliate Summit will feature an exhibit hall and Meet Market with hundreds of booths and tables. Sorry, all booths and Meet Market tables are SOLD OUT.

There are a limited number of other sponsorships still available.

Is it OK for Merchants to Compete with Their Affiliates?

Q: I own a niche website that generates affiliate income. About 70% comes from a service-based business. I have had a great relationship with the owner of the company and they have really treated me well over the past 3 years that we have worked together. I recently discovered that the company created a content-rich website very similar to my own. What do you think of merchants competing with their affiliates in this way?

Shawn CollinsA: Besides the fact that I think it sucks, I think it’s a total violation, because they have the intel about your stats, and what works and what doesn’t.

I think you ought to bring it up with them and say, “what’s going on here, because this is very uncool.”

And if they are part of an affiliate network, you should go up the ladder there, and let them know that you feel like this company has totally betrayed your trust, and has potentially stolen your intellectual property.

I’d really push it, because I think this is pretty messed up, and if I were you, I would be furious about it.

Unfortunately, this does happen, but the only way to put a stop to it is to fight it. Good luck.

Video: Is it OK for Merchants to Compete with Their Affiliates?

Ask Shawn Collins your affiliate marketing question and it will be added on the affiliate blog.

The Cheapest Ways to Advertise to Affiliate Summit East 2015 Attendees

Booths and tables are long sold out, but there are still some ways to reach Affiliate Summit East 2015 attendees for as little as $500.

Meet Market at Affiliate Summit

The Virtual Attendee Bag Sponsorship, where you can have your deal listed in the Virtual Attendee Bag email to conference attendees, is just $500, but there is limited availability.

For $750, you can secure a Pub Crawl Stop Sponsorship. The Pub Crawl takes place on August 4, 2015 from 2pm to 4pm.

There are also a number of sponsorships available for $2,000: Attendee Bag Insert Sponsorship, Room Drop Sponsorship, Banner Sponsorship, Pub Crawl Official Sponsorship, and Party Announcement Sponsorship.

Visit the Affiliate Summit East 2015 sponsorships page for other sponsorship opportunities.

Please note that there are deadlines associated with many of these sponsorships, so book now to reserve before it’s too late.

How is Affiliate Marketing Structured in the US?

Q: I would like to ask you about affiliate marketing in the USA, how does it function in the USA and Australia? For example in Russia, Ukraine, Belarus and CIS states 70% of offers are generated in partner networks. Top affiliates make about 1000 offers on CPA model per day and the most of affiliates make about 100 offers on CPA model per day as well. They buy the traffic (offers) on CPC model in the advertising networks for, let’s say, 2 USD and sell this traffic (offers) on CPA model for 3 USD. They have the profit of about 50% out of it. We have in these countries such offers, as mail items, online games, mobile installation. 70% of these offers are generated by affiliates and 30% of them are made by publishers. And what is the affiliate marketing structure in the USA and Australia, could you please let me know?

Shawn CollinsA: I do not do anything in the Australian market, so I am not sure if there are nuances there in affiliate marketing, but I can help with the US.

One part of your question that confuses me is the part about 70% of leads being generated by affiliates and 30% by publishers. In the US, those two terms are synonymous.

There is no standard structure in the US for affiliate marketing, as there are a few different areas in the industry and different models being used.

The “traditional” cost per sale or revenue share model gives the affiliate a percent of the sale, such as 2% for a computer, 5% for clothing, or 50% for downloadable software.

Like you mentioned, there are the CPA offers here, where the affiliate earns a fee per lead for referring customers for online games, mobile services, nutraceuticals, etc.

And then there are the infomarketing or Internet marketing products or services that are popular on networks like ClickBank. In this case, the payouts are typically high for the digital products.

There are lots of variables with the way affiliate programs are structured, including the margins, availability, and brand.

Affiliates are using any online marketing methods to promote their affiliate links, including paid search, email, social media, and SEO.

I saw some CPC affiliate programs back when I was getting started, in the late 90’s, but they seemed to have disappeared, because of fraud.

I hope that helps.

Video: How is Affiliate Marketing Structured in the US?

Ask Shawn Collins your affiliate marketing question and it will be added on the affiliate blog.

Affiliate Summit West 2016 Booth and Table Registrations Now Open

Registration is now open for Affiliate Summit West 2016 Meet Market tables and booths. The conference is taking place January 10-12, 2016 at Paris Las Vegas in Las Vegas, NV.

Meet Market at Affiliate Summit West 2015

Details and pricing are available at the Affiliate Summit West 2016 exhibitors page.

Reach the key affiliate marketing players in this landmark event.

Prices go up after September 18, 2015.

Exhibit hall booths and Meet Market tables sold out super fast for Affiliate Summit West 2015 at Paris Las Vegas and we’re heading back there. Don’t put it off!

The sponsors at Affiliate Summit East 2015 have the first right of refusal on sponsorships for a period of time after Affiliate Summit East 2015 wraps up.

Meet Market and Exhibit Hall maps coming soon. Book a table or booth now – locations will be selected in the order that companies have registered.

Affiliate Summit First Went to Las Vegas 10 Years Ago

The first Affiliate Summit West took place ten years ago this month in Las Vegas at the Riviera Hotel & Casino on June 13-14, 2005.

Affiliate Summit West 2005

Affiliate Summit was a very different conference back then, not only because it was shorter, but also the audience was in the hundreds, and there were 15 booths in the exhibit hall (our first).

Check out photos from Affiliate Summit West 2005, as well as the conference program from Affiliate Summit West 2005. This was back when the program was put together in Word, rather than a magazine.

The Riviera closed for good in May 2015, after being open for 60 years.

Get The Backyard Symphony from Fallenash

Fallenash, the kick ass rock band fronted by Khris Thayer, CEO of OPTIZMO Technologies, has released their debut album, The Backyard Symphony.

Fallenash - The Backyard Symphony

Fallenash played at the opening party during Affiliate Summit Central in Austin a few years back, as well as during ShareASale ThinkTank in Austin.

The cover of the August 2012 issue of FeedFront magazine featured Khris performing at the party at Affiliate Summit Central.feedfront-issue-19-cover

I’ve been listening to the album all day and love it.

It’s hard to say which songs are best, because I am really digging each one. But after my first three listens of the whole album, my early favorites are “Be Kind Rewind” and “Long Way Home (To Austin)”.

“Be Kind Rewind” is cool, not only because I was an assistant manager at Blockbuster in the 90s, but also because it totally rocks.

And “Long Way Home (To Austin)” is an awesome Austin anthem. My wife, Vicky, says Forever Always” is the top track.

Give it a listen – The Backyard Symphony is available on Amazon, Google Play, Spotify, and soon on iTunes.

New York Marriott Marquis is Sold Out for Affiliate Summit East 2015

Affiliate Summit East 2015 is more than seven weeks away (August 2-4, 2015), but rooms at our group rate at the New York Marriott Marquis are now sold out.

This guy waited too long to book his Affiliate Summit East 2015 room

We are trying to get more rooms at the group rate, but it looks like inventory in the hotel is really tight. If you want to get a hotel close to the New York Marriott Marquis, the address is 1535 Broadway, New York, NY 10036.

The Affiliate Summit room rate is available until a month before the conference or until the group block is sold-out, whichever comes first. Usually, a sell out happens first, so I’d encourage you to get on it sooner the next time around.

Affiliate Summit East 2015 is taking place August 2-4, 2015, and passes are currently available, but we expect those to sell out, too.

How Do I Start an Affiliate Program?

Q: What is the best way for a fairly new company to get started in a successful affiliate marketing program? I understand this maybe a big question so I would say if you were able to identify the most important way to begin. Thank you for your time!

Shawn CollinsA: Since this is a new company, I would urge you to get everything established and functioning well with your site before considering an affiliate program.

Analyze your conversion ratio, landing page performance, etc., so that you are sure everything is optimized and working fantastically before you even think about an affiliate program.

It can take a month or more to implement an affiliate program, but a motivated team can get it setup and tested way faster.

One thing I’ve seen happen over and over is that a company launches an affiliate program before they are ready for it – the site isn’t solid and already generating success, and they hope an affiliate program will get things moving.

But affiliates rely on a fully functioning, easy customer experience to make it worthwhile for them. They are paid on performance, and they will flee if your site does not close the deal. Not only would you be doing a disservice to the affiliates, but you’re likely alienating them for the future.

However, if you’re already seeing good conversion rates and things are all locked down, then you are probably ready to implement an affiliate program.

When you are ready for an affiliate program, seek out the affiliate networks (just search affiliate network on Google) and ask for a demo, as well as pricing and testimonials.

Also, unless you have somebody in-house who is an experienced affiliate manager, reach out to the OPM (outsourced program management companies) by searching for affiliate manager in Google. Outsourcing the management of your affiliate program will enable you to hit the ground running.

Good luck with your affiliate program.

Video: How Do I Start an Affiliate Program?

Ask Shawn Collins your affiliate marketing question and it will be added on the affiliate blog.

New York Marriott Marquis Nearly Sold Out for Affiliate Summit East 2015

Affiliate Summit East 2015 is about two months away (August 2-4, 2015) at the New York Marriott Marquis in New York, NY, but rooms at our group rate are in short supply – single digit numbers of rooms on many days.

marriott-marquis

The special group rates start at $289/night, and that includes complimentary internet in sleeping rooms.

A block of rooms have been reserved over the nights of July 30 – August 5, 2015.

The Affiliate Summit room rate will be available until Friday, July 10, 2015, or until the group block is sold-out, whichever comes first.

Please be sure to register for Affiliate Summit East 2015 before booking your hotel. We have a limited number of rooms, and when they fill up, anyone not registered for the conference is subject to losing the discounted rate.

To book your reservation, call 877-303-0104 (outside of the U.S.: 212-398-1900) and ask for the Affiliate Summit rate, or book your room online.

More details: Affiliate Summit East 2015 Travel