SumoMe is My Favorite WordPress Plugin Right Now

SumoMe is a fantastic plugin that has a variety of useful applications for marketers using WordPress.

I give this two thumbs up

I think to refer to SumoMe as a mere plugin is a disservice, because it’s a suite of powerful tools.

At the core of SumoMe are a number of add-ons for a blog to grow an email list, and they integrate with the major email solution providers.

But there are also a few options to enhance sharing, as well as content analytics and a heat map to measure visitor behavior and activity.

Plus, it’s free (there are some optional paid upgrades, many of which I’d gotten, because they are that good).

SumoMe.com is latest project from Noah Kagan, who will be a keynote at Affiliate Summit West 2015, taking place January 18-20, 2015 in Las Vegas.

Apps for Affiliates from AvantLink

I posted recently with the question, Why Don’t Affiliate Networks Have App Stores?, and I came to find out that I’d totally missed the AvantLink App Market.

happy-hands

The AvantLink App Market features ad tools, plugins, scripts, and widgets submitted by web developers and approved by AvantLink.

One thing that blows me away about the App Market is that it is three years old. I need to pay more attention.

There are currently seven applications available, and here are three neat ones:

  • AdRotatorPlus: An ad rotator that allows for columns, rows, and even dynamic Deal Of The Day tools to be added into it the rotation.
  • SnapLinker: A bookmarklet deep linker that does a lot more than just create customer affiliate links.
  • SnapVisi: A tool that allows affiliates to tag products in their photos and pair those items up with a custom affiliate link of their choosing to that product on a merchant’s site.

Get more details on the AvantLink App Market.

Was the Latest FeedFront Cover the Worst One Ever?

I thought the Captain Obvious thing would be a cute way to remind people about Affiliate Summit West 2015 on the cover of the October 2014 issue of FeedFront.

feedfront-28-cover

But it wasn’t so well received by @TheJayWest on Twitter, as he Tweeted: @feedfront who’s in charge of your front covers over there? Zero influence on making me want to register for #ASW15

tweet-about-feedfront-28-cover

As I said in my response on Twitter, I gave the art and copy to the designer – it was not meant to persuade, but to remind.

In that respect, I think it did the job. The ads inside the magazine are meant to help close the deals with more information and a discount code.

So far, our tracking indicates the ad on the inside cover is working.

You Should Read Buyer Legends: The Executive Storyteller’s Guide

I’ve been a fan of the work of Bryan and Jeffrey Eisenberg for a long time, and their books are among my favorites in business, so I had high expectations for their new one, Buyer Legends.

Cover of Buyer LegendsThey managed to exceed them.

As a small business owner, I’ve always paid a lot of attention to relationships with our customers, but Buyer Legends provided me with clarity through the storytelling process they shared, and this is something I will implement in the future.

Our Affiliate Summit customers are very diverse by location, background, job level, and socioeconomic status, so having a story that resonates is a challenge.

But the Buyer Legends process has helped me in how we should be crafting our own Buyer Legend.

It was a big bonus that the book was a quick read, so I can get right into applying it.

Affiliate Summit West 2015 Has Raised $8,712 So Far to Fight Breast Cancer

The Race to Affiliate Summit West 2015, a dailymile challenge where Affiliate Summit will donate $1 to benefit the Avon Walk for Breast Cancer in support of Affiliate Marketers Give Back team for each mile exercised through the challenge, is going through 12/31/2014.

Avon Walk for Breast Cancer 2014 in NYC

There are currently 51 folks involved in the challenge, and the top 10 competitors have already accumulated 6,321 miles.

Overall, there have been 8,712 miles tallied by all of the participants, so it’s $8,712 raised (so far).

I am currently at #6 (see my dailymile profile) with my 330 miles. I walked 39.3 miles in the Avon Walk for Breast Cancer in NYC last week, and that helped move me up a spot. But I’m not taking it easy now – I’ve signed up for the 2015 Avon Walk for Breast Cancer in NYC.

Here are the top 10 affiliate marketing exercisers, as of October 26, 2014.

race-to-asw15-102614

dailymile syncs with a number of iPhone and Android apps.

You can also manually enter your exercising efforts.

In order to participate in dailymile activities, you will need to friend me on dailymile and I will invite you to the challenge.

Affiliate Summit West 2015 is taking place January 18-20, 2015 at Paris Las Vegas in Las Vegas, NV.

The participant with the most total miles at the end of the challenge will receive a VIP Pass to Affiliate Summit East 2015. 2nd to 5th place finishers will each receive a Networking Plus Pass to Affiliate Summit East 2015, and 6th to 10th place finishers will each receive a Networking Pass to Affiliate Summit East 2015.

Please note that all information you provide as part of the contest is public and may be used by Affiliate Summit in our marketing efforts for this event.