How Do You Recruit Affiliates?

Q: I am on my way to launch the affiliate program and looking for new ways of recruiting affiliates. I’ll be more than honoured if you share your mind concerning the below question. As an affiliate guru would you recommend to use such tool as Internet Success Spider to recruit affiliates? Is it worth using?

Shawn CollinsA: Many years ago I recommended the Internet Success Spider as a recruitment device for affiliate managers. But that was probably 8 or more years ago.

I haven’t touched it in many years, so I can’t personally recommend it. I am not sure if it is still updated or even available to purchase.

One thing I would recommend is a book I wrote on recruiting affiliates called Affiliate Manager Boot Camp.

It is available for cheap on both iTunes and Amazon Kindle, and it provides a quick overview on how to recruiting, educate, and retain affiliates.

So many affiliate managers are hyper-focused on recruiting, and they don’t bother with education or retention, and that’s a big weakness for their affiliate program.

Good luck with your affiliate program.

Video: How Do You Recruit Affiliates?

Ask Shawn Collins your affiliate marketing question and it will be added on the affiliate blog.

Performance Marketing Summit Boca Raton 2015 Recap

The Performance Marketing Summit took place this past Monday at the Renaissance Boca Raton Hotel, and it was a lot of fun to hold the first Affiliate Summit event in Florida in 5 years (we had an unConference in Orlando in 2010, and full blown Affiliate Summits in Orlando in 2006 and Miami in 2007).

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The Performance Marketing Summit was limited to 100 people and two sponsors (thanks BMI ELITE and Lifescript!), and we fit in an agenda with lots of networking and sessions into the one day event.

There was a networking breakfast during check-in for attendees to get energized and talk shop. Then Evan Weber kicked things off as the emcee, followed by a series of 18 minute solo sessions.

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Morning topics covered included pay per call, characteristics of the perfect transaction, and attribution.

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The early sessions were followed by a networking luncheon.

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The afternoon featured another series of educational sessions on digital performance techniques, desktop or mobile for pay per call, and legal issues.

We also brought back speed networking at this Performance Marketing Summit, and the crowd got to do some fast, intense networking.

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The day wrapped with a networking cocktail hour. It was great to see all of the vibrant conversations going on among the attendees.

Check out the slides from Performance Marketing Summit Boca Raton 2015.

Thank you to everybody who came out, the speakers, the sponsors, and the Renaissance Boca Raton Hotel, for a fun and productive day.

What is an Affiliate?

Q: What is the meaning of an affiliate?

Shawn CollinsA: An affiliate is somebody who sells products and services for other companies online for a commission, whether it be a percentage of a sale or a flat fee.

An example would be a big fan of the New York Yankees who creates a fan site for the Yankees. They might write blog posts, recaps of games, and share photos.

And then they could have a link to Fanatics.com, where their readers could buy a jersey for one of the stars on the team, a ball cap, and other products related to the team, such as throwback jerseys for legends like Derek Jeter, Mickey Mantle, and Joe DiMaggio.

So, an affiliate would have some themed site for the topic they want to cover, and they monetize it with links to relevant products and services for their visitors to buy.

It’s just commissioned based selling, like years ago when women would go door to door to sell Tupperware products. They would get a commission on the sales they generated.

Affiliate marketing is the same, except it’s taking place online, instead of in a neighborhood.

In the ecosystem of affiliate marketing, you’ve got a few players, the affiliates, which are also know as publishers; merchants/advertisers, who have the products or services that affiliates promote; and then the affiliate networks, who provide reporting and tracking for affiliates and merchants.

An affiliate will apply through the affiliate networks to the various merchants, and if/when they are accepted into a given affiliate program, they will grab some unique tracking code, and add it to their blog, newsletter, paid search campaign, social media, or wherever else they are promoting their affiliate links.

Good luck as an affiliate.

Video: What is an Affiliate?

Ask Shawn Collins your affiliate marketing question and it will be added on the affiliate blog.

Thank You to Everybody Who Supported Me in the Tough Mudder

I finished the Tough Mudder a week ago, and I did it for a couple reasons… to prove to myself that I could do it, and to raise money for the Wounded Warrior Project.

Shawn Collins at the Tough Mudder

It was an inspirational day that required a lot of team work, and I am thankful I was there on Team PushFire with Sean Dolan, Jon Henshaw, and Brian LaFrance.

And I raised over $2,000 for the Wounded Warrior Project, which made the whole thing more rewarding.

If you are feeling charitable and missed the chance to donate here, I am doing the Avon 39 – The Walk to End Breast Cancer, which is a 39.3 mile fundraising walk through New York City in October 2015. Want to help me fight breast cancer?

Who Wants to Write for Issue 31 (August 2015) of FeedFront Magazine?

We are now accepting article proposals for issue 31 of FeedFront magazine through May 29, 2015.

Got a good idea for a FeedFront article?

The next issue of FeedFront will be coming out in August 2015, and it will be distributed at Affiliate Summit East 2015, as well as being snail mailed to tens of thousands of subscribers.

Articles in FeedFront are 500 words or less, and we want content with concrete takeaways, such as ‘5 ways to optimize a paid search campaign’ or ‘3 steps to recruit more targeted affiliates’.

If you are interested in writing an article, go to the FeedFront article proposal form to submit a one sentence summary on what you’d like to cover.

If you didn’t get the last issue, you can read Issue 30 of FeedFront Magazine online.

I Got Issue 30 of FeedFront in the Mail

Issue 30 of FeedFront Magazine came in the mail to me last week.

ff30_coverThis issue of FeedFront Magazine includes Is Your Business Planted or Buried? by Shawn Collins, 3 Common PPC Management Mistakes by Miles Olson, How to Write Content People Will Read by Helen Fang, Twitter Cards, and What Affiliates Need To Know by Kyler Patterson.

Also, affiliate recruiting emails, growing your Pinterest following, telling your brand’s story through testimonials, buying and selling websites, LinkedIn, leveraging coupon and loyalty sites, curation, fraud, monetizing apps, and more.

If you don’t get FeedFront by mail, issue 30 of FeedFront will also be distributed at the Performance Marketing Summit in Boca Raton.

Here are the articles for this issue:

  • Editor’s Note: Is Your Business Planted or Buried? by Shawn Collins
  • Learn to Leverage the Power of Reddit by Josh Waldron
  • 5 Tips to Successful Affiliate Recruiting Emails by Taylor Barr
  • Grow Your Pinterest Following Through Collaboration by Kimberly Danger
  • Tell Your Brand’s Story Through Testimonials by Missy Ward
  • What to Expect When Selling or Buying Websites by Victoria Duff
  • Growing your Affiliate Program with a CRM by Dustin Howes
  • Use Site Sales to Peg Program Performance by Julie Stepkowski
  • Key Issues in Mobile Ad Network Agreements by Slade Cutter
  • 3 Common PPC Management Mistakes by Miles Olson
  • 5 LinkedIn Steps to Build Your Business by Michael Yublosky
  • 5 Steps to Improve Your Email Strategy by Ellie Johnston
  • 3 Tips to Maximize Global Reach by Lisa Tufts
  • Optimizing Steps for Effective Paid Search Campaign by Sumit Dhawan
  • How To Grow Partnerships With Your Affiliates by Nadia Kuznets
  • The Style Guide for Conference Clothing by Ryan Zimmerman
  • How to Write Content People Will Read by Helen Fang
  • Be Authentic to Increase Conversion Rates by Keri Lyn Renner
  • 3 Tips to Leverage Coupon & Loyalty Sites by Bryan Flanaghan
  • Affiliates and Family: An ASW15 Aha Moment by Michelle G. Held
  • How to Prevent Fraud with PIN Submits by Jochem Gratama
  • Curate, Don’t Just Create! by Robin R. Talbott
  • Affiliate Summit West 2015 Recap by Shawn Collins
  • 3 Tips to Leverage and Monetize Apps by Sean McCormick
  • Affiliate Fraud Nearly Destroyed My Business by Monica Eaton
  • Twitter Cards, What Affiliates Need To Know by Kyler Patterson

The issue mailed last week, so it should be hitting mailboxes all over the U.S. any day now (if it hasn’t already).

If you can’t wait to see your copy (or you’re not currently a subscriber), you can download issue 30 of FeedFront.

Get a free subscription to FeedFront (U.S. addresses only).

Affiliate Summit East 2015 Early Bird Ends May 15

Early bird pricing ends soon for Affiliate Summit East 2015, taking place August 2-4, 2015 at the New York Marriott Marquis in New York, NY. The Early Bird registration rates are going up after May 15, 2015.

Pay Attention

Starting May 16, 2015, the rates to register for Affiliate Summit will be $249 for a Networking Pass, $549 for a Networking Plus Pass, $1,249 for a VIP Pass, and $2,249 for a All Access Pass.

For a description of the available pass types see registration options for Affiliate Summit East 2015.

Limited Affiliate Summit East 2015 sponsorships are still available.

Rooms at the New York Marriott Marquis are available at an Affiliate Summit group rate at $289/night through Friday, July 10, 2015 or until the group block is sold-out, whichever comes first. After that, the hotel will charge the prevailing rate.

More details at Affiliate Summit East 2015 Travel.

After you register, be sure to join the Affiliate Summit East 2015 networking group on Facebook to begin networking and stay up on news about the show.

Is Your Site Prepared for Mobilegeddon?

There was a lot of talk yesterday at Pubcon Austin about how Google was changing up their algorithm today to give preference to mobile friendly sites.

Man Clueless or Perplexed About Something

So sites that are not mobile friendly are expected to get diminished exposure in Google, hence Mobilegeddon.

Google has a mobile friendly test you can run for your site, as well as advice for making your site easier to access from mobile devices.

You want to see a result like this…

mobile-friendly-test

In the event you fail the test, it’s not too late to change up your site to make it mobile friendly.

If you are using WordPress, there are lots of responsive themes, which means they will automatically adapt to mobile devices.

I use the Genesis Framework by StudioPress, and I would highly recommend their many responsive theme options.

Good luck weathering Mobilegeddon.

Google Apps for Work is Great for Start-Ups

We moved our email from Microsoft Outlook to Google Apps for Work years ago, and I’d highly recommend the change for any small company.

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I love that everything is in the cloud for us – email, shared docs, calendars, etc., and it’s all easy to manage from our iPhones and iPads, too (not sure about the iWatch).

Plus, when a new employee comes on, it’s really quick and easy to get them set up, and there is no need to install anything. That’s a big plus for a lean company.

Anyhow, Google Apps has provided me with some coupons to share for 20% off for the first year.

  • AWV6U6KP3EQGR3
  • 3HDGAMUANMTMHE
  • AD7UPPVDNEYC4V
  • APKTGWKDXEKEMV
  • 3KXDERTF3ELWYE

So, only the first five people to sign up for Google Apps for Work will get the deal.

And yes, that’s an affiliate link – I would never encourage you to use a product or service I don’t personally use and find to be great.

Get a Cool Shirt and Help Fight Breast Cancer

We recently shared the design of a shirt (nice job, Missy!) we’ll be wearing in the AVON 39 walks to raise funds and awareness to fight breast cancer, and lots of people asked if they could get one of the shirts.

amgb-shirt-design

So, we’ve created a campaign on Booster where you can buy a shirt and proceeds will be donated in the names of the the Affiliate Marketers Give Back teams for the upcoming AVON 39 walks in Washington, DC (May 2-3, 2015), Santa Barbara, CA (September 12-13, 2015), and New York City (October 17-18, 2015).

The design is available on an American Apparel Jersey T-shirt, American Apparel Juniors Jersey T-shirt, Augusta Ladies V-Neck Performance Shirt, Bella Juniors Tank, and Next Level Juniors Tri-Blend Deep V-Neck T-shirt.

This Affiliate Marketers Give Back fundraiser is running through May 17, 2015, so get your shirt before it’s too late.