Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

Size Matters (But Not in the Way You Think) from Affiliate Summit East 2017

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This was a conference session titled Size Matters (But Not in the Way You Think) at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Jennifer Myers Ward and Christen Evans at Affiliate Summit East 2017

Session speaker(s):

  • Christen Evans, Owner, Blogger, Consultant, Bourbon & Sparkle
  • Jennifer Myers Ward, CEO, ebove & beyond

Session description:
Sometimes the smaller guys pack a bigger punch and are able to maneuver a little differently, creating unique opportunities and benefits for the affiliate, merchant and agency.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Relationships

Slides: Size Matters (But Not in the Way You Think)

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Affiliate Experience: Fast Food or Fine Dining? from Affiliate Summit East 2017

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This was a conference session titled Affiliate Experience: Fast Food or Fine Dining? at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

John LoBrutto, Jeannine Crooks, and Mike Allen at Affiliate Summit East 2017

Session speaker(s):

  • Jeannine Crooks, Client Services Manager, Awin.com
  • John LoBrutto, Director of Affiliate Solutions & Partnerships, Liquid Web, LLC.
  • Mike Allen, CEO, Businesswright Consulting

Session description:
So many cooks in the affiliate kitchen and “restaurants” to choose from! Gain 17 tips to enrich your “menu” and rating as a master chef. Take your savory experience from “greasy spoon” to five-stars.

Experience Level: Beginner
Target Audience: Affiliate/Publisher
Niche/Vertical: Affiliate Growth Strategies

Slides: Affiliate Experience: Fast Food or Fine Dining?

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Understanding Your Sales Funnel Using Conversions from Affiliate Summit East 2017

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This was a conference session titled Understanding Your Sales Funnel Using Conversions at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Lance Bachmann at Affiliate Summit East 2017

Session speaker(s):

  • Lance Bachmann, President, 1seo.com

Session description:
This presentation will showcase digital marketing tactics specifically designed for today’s business manager through metrics and consumer-based interactions to improve conversions.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Conversions

Slides: Understanding Your Sales Funnel Using Conversions

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Network Migrations Made Simple from Affiliate Summit East 2017

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This was a conference session titled Network Migrations Made Simple at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Chris Tradgett at Affiliate Summit East 2017

Session speaker(s):

  • Chris Tradgett, Co-Founder, Publisher Discovery

Session description:
Thoughts on moving a program to another network using examples in hosting & fashion – managing affiliate transfer and ensuring that sales and revenue don’t suffer for your program or your affiliates.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Program Management

Slides: Network Migrations Made Simple

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Understanding Amazon’s Effects on Your Affiliate Program from Affiliate Summit East 2017

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This was a conference session titled Understanding Amazon’s Effects on Your Affiliate Program at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Paul Schroader at Affiliate Summit East 2017

Session speaker(s):

  • Paul Schroader, President, PS Web Solutions, Inc

Session description:
This session will cover why it’s so important to know how your brand is represented on Amazon. Whether and how you or others push your brand/products on Amazon affects your program and bottom line.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Amazon

Slides: Understanding Amazon’s Effects on Your Affiliate Program

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Mobile Ad Fraud Wikileaks: Exposing the Threats from Affiliate Summit East 2017

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This was a conference session titled Mobile Ad Fraud Wikileaks: Exposing the Threats at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Dale Carr at Affiliate Summit East 2017

Session speaker(s):

  • Dale Carr, CEO, LeadBolt

Session description:
Ad fraud is rising. This session uncovers the sophisticated ways mobile advertising fraud is being perpetrated and gives ideas on how it can be identified and how to mitigate the risk.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Mobile

Slides: Mobile Ad Fraud Wikileaks: Exposing the Threats

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

The Guide To Native Advertising For Affiliate Marketers from Affiliate Summit East 2017

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This was a conference session titled The Guide To Native Advertising For Affiliate Marketers at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Alex Kapralov at Affiliate Summit East 2017

Session speaker(s):

  • Alex Kapralov, CEO, PixFuture

Session description:
The session will give attendees an in-depth look at how to successfully use native advertising to drive desired consumer behaviour and ultimately increase revenue. Will include examples & case studies

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Native Advertising

Slides: The Guide To Native Advertising For Affiliate Marketers

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

How to Define Your (International) Network Strategy from Affiliate Summit East 2017

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This was a conference session titled How to Define Your (International) Network Strategy at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Valentina Piol at Affiliate Summit East 2017

Session speaker(s):

  • Valentina Piol, Head of Affiliate Marketing, metapeople GmbH

Session description:
Overview of how to approach a network selection during the setup of your affiliate marketing programs considering public vs. private networks, local or international approaches while internationalizing

Experience Level: Beginner
Target Audience: Merchant/Advertiser
Niche/Vertical: Setup

Slides: How to Define Your (International) Network Strategy

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Journalism and Content Marketing – Peanut Butter & Jelly from Affiliate Summit East 2017

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This was a conference session titled Journalism and Content Marketing – Peanut Butter & Jelly at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Christine Parizo at Affiliate Summit East 2017

Session speaker(s):

  • Christine Parizo, Principal Copywriter, Christine Parizo Communications

Session description:
Some people say journalism has no place in content marketing – but it does! In this session, attendees will learn how to leverage the principles of journalism to create compelling content.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Content Marketing

Slides: Journalism and Content Marketing – Peanut Butter & Jelly

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Maximizing the Value of Your Internet Properties from Affiliate Summit East 2017

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This was a conference session titled Maximizing the Value of Your Internet Properties at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Mark Daoust at Affiliate Summit East 2017

Session speaker(s):

  • Mark Daoust, CEO, Quiet Light Brokerage

Session description:
This session will dissect what motivates buyers to acquire an online business. I’ll provide practical advice anyone can use to increase the value of their business.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Acquisitions

Slides: Maximizing the Value of Your Internet Properties

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.