Archives for November 2018

This was a conference session titled 10 Ways to Solve the Website Conversion Rate Dilemma at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Session speaker:

• Evan Weber, CEO, Experience Advertising

Session description:
This session will focus some of the most cutting-edge ways to increase your website or landing page’s conversion rate so you can advertise more effectively online.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Conversions

Slides: 10 Ways to Solve the Website Conversion Rate Dilemma

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

This was a conference session titled Outside Influences Affecting Performance Marketingd at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Session speaker:

• Gary Kibel, Partner, Davis & Gilbert LLP
• Rachel Honoway, CEO, FMTC

Session description:
From tax legislation and FTC regulations, to ad-blocking technologies and search algorithm changes, several outside influences have a direct effect on the performance marketing industry.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher, Merchant/Advertiser, Network
Niche/Vertical: Industry

Slides: Outside Influences Affecting Performance Marketing

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

This was a conference session titled Crafty Marketing: The Handmade Market Explored at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Session speaker:

• Carolyn Kmet, Senior Account Manager, All Inclusive Marketing Inc.
• Jen Goode, Owner, JGoode Designs
• Liz Fogg, CEO, Liz Fogg Consulting
• Trisha Lyn Fawver, CEO, Blinkstar Media

Session description:
The handmade market is exploding with the growth of Etsy, Pinterest, & Instagram. Learn marketing tactics for promoting your own handmade items & navigating social media with an eye for marketing.

Experience Level: Beginner
Target Audience: Affiliate/Publisher
Niche/Vertical: Social Media

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

This was a conference session titled How To 5x The Value of Your Affiliate Website in a Year at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Session speaker:

• Chuck Mullins, President, Cash For Your Site
• Thomas Smale, Managing Director, FE International Ltd

Session description:
Will use examples from various sites we have grown in value by 5x in a year with actionable advice to help people with websites of all sizes increase how much they could be sold for.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Affiliate

Slides: How To 5x The Value of Your Affiliate Website in a Year

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

This was a conference session titled Scaling Performance Marketing Programs on Facebook at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Session speaker:

• Alex Tshering, Founder, Tshering Media
• Jason Kryski, Managing Partner, Strawhouse
• Marc Kelechava, Client Partner, Facebook
• Maria Claudio, Clients Solutions Manager, Facebook
• Niket Shah, Client Partner, Facebook

Session description:
Marc and Niket, Client Partners at Facebook, are responsible with growing Performance Marketing activity on Facebook in North America. They’ll provide a tactical product overview.

Experience Level: Beginner, Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Facebook

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

This was a conference session titled SEO: Ask Me Anything at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Session speaker:

• Bruce Clay, President, Bruce Clay Inc.
• Duane Forrester, Principle, duaneforrester.com
• Stephan Spencer, Manager, Koshkonong LLC

Session description:
A combined 50+ years of SEO experience stand on one stage at Affiliate Summit. Bing’s longtime spokesperson Duane Forrester, godfather of SEO Bruce Clay and co-author of “The Art of SEO” Stephan Spencer answer your every SEO question.

Experience Level: Beginner
Target Audience: Affiliate/Publisher, Merchant/Advertiser, Network
Niche/Vertical: SEO

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

This was a conference session titled Viral & Social Marketing at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Session speaker:

• Nick Andrews, CEO, ReviTrage
• Tara McCommons, VP of Sales & Marketing, LinkConnector Corporation

Session description:
Tips on how advertisers can harness this powerful channel to promote their brands.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Social

Slides: Viral & Social Marketing

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

This was a conference session titled Goodbye Keyword Optimization, Hello Topical Optimization at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Session speaker:

• Stoney deGeyter, CEO, Pole Position Marketing

Session description:
Keyword research continues to be a vital part of digital marketing, but it’s now about building topical authority. Learn how to achieve search engine dominance one topic at a time.

Experience Level: Beginner
Target Audience: Merchant/Advertiser
Niche/Vertical: SEO

Slides: Goodbye Keyword Optimization, Hello Topical Optimization

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

This was a conference session titled Email Marketing Automation For Affiliates – Why, What & How at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Session speaker:

• Lior Weinstein, CEO, Automailtion LLC

Session description:
The session will give affiliates info on email marketing automation and how to use it to increase conversions and scale marketing activities for their lists. Hands on from concept, tools and examples.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Marketing Automation

Slides: Email Marketing Automation For Affiliates – Why, What & How

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

This was a conference session titled The Now, The New, The Next in Mobile at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Session speaker:

• Lance Bachmann, CEO, 1SEO.com Digital Agency

Session description:
This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.

Experience Level: Beginner
Target Audience: Merchant/Advertiser
Niche/Vertical: Mobile Marketing

Slides: The Now, The New, The Next in Mobile

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.