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Archives for December 2017

The Top Ways to Optimize Your Pay-Per-Call Campaigns at Affiliate Summit East 2016

December 29, 2017 by Shawn Collins

This was a conference session titled Protecting Big Brands: Compliance Lessons for Everyone at Affiliate Summit East 2016, which took place July 31st through August 2nd, 2016 at the New York Marriott Marquis.

Affiliate Summit East 2016 conference session

Session speaker:

  • Sean Geraghty, Director of Customer Success, Advisory Services, Invoca

Session description:
Pay-per-call isn’t a set-it-and-forget-it game. Sure your campaigns will work, but if you want to grow your pay-per-call program, and your business, you’ve got to optimize, adjust, and improve.

Experience Level: Beginner
Target Audience: Affiliate/Publisher
Niche/Vertical: Pay-Per-Call

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

Jeremy Schoemaker on Being a Choir Boy, Charles Dickens, and Having His Toenails Removed

December 28, 2017 by Shawn Collins

Jeremy Schoemaker, MFCEO of ShoeMoney Media Group, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Jeremy Schoemaker

I wanted to learn more about the real Jeremy, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

  • The guy that got a tattoo of him
  • His favorite business book(s)
  • Going to college for a while
  • Why he likes a passage from Charles Dickens
  • Getting a lot of Twitter followers early on
  • Having his toenails torn out
  • Singing in a boys choir before puberty

Links from this episode

  • ShoeMoney.com
  • Jeremy on Twitter
  • Jeremy on LinkedIn
  • Jeremy on Facebook
  • The tattoo guy

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

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Filed Under: Affiliate Resources

Protecting Big Brands: Compliance Lessons for Everyone at Affiliate Summit East 2016

December 26, 2017 by Shawn Collins

This was a conference session titled Protecting Big Brands: Compliance Lessons for Everyone at Affiliate Summit East 2016, which took place July 31st through August 2nd, 2016 at the New York Marriott Marquis.

Affiliate Summit East 2016 conference session

Session speaker:

  • David Naffziger, CEO, BrandVerity

Session description:
What are the keys to effective compliance today? From people to process to technology, I’ll discuss how major brands are approaching the issue and provide takeaways for all brands—large or small.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser, Network
Niche/Vertical: Compliance

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

Debbie Bookstaber on Being on the School Board, Greek Life, and the Jersey Shore

December 21, 2017 by Shawn Collins

Debbie Bookstaber, President of ElementAssociates.com and CMO of Hashtracking.com, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Debbie Bookstaber

I wanted to learn more about the real Debbie, so I asked her a variety of questions I figured she had not been asked in previous interviews.

Topics included…

  • Here favorite Jersey shore town
  • Studying history at Yale
  • Racecar drivers
  • Running for the school board
  • Her favorite cheesesteak
  • The book, “The State of Affairs”
  • Being President of her Kappa Kappa Gamma chapter

Links from this episode

  • Element Associates
  • Hashtracking
  • Debbie on LinkedIn
  • Debbie on Twitter

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

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Filed Under: Affiliate Resources

Pinnacle Awards Finalists at Affiliate Summit West 2018

December 20, 2017 by Shawn Collins

The 12th annual Affiliate Summit Pinnacle Awards will be presented on Tuesday, January 9, 2018 at Affiliate Summit West 2018, taking place at the Paris Las Vegas Hotel.

Dog on my face as I announce the 2018 Pinnacle Award Finalists

The Affiliate Summit Pinnacle Awards are most prestigious, competitive honor for the leaders in the affiliate marketing space. Award winners are recognized because they are innovative leaders with vision and influence.

Nominations were open for anybody to make, and then the nominations were voted on by the Affiliate Summit Advisory Board to determine the finalists and winners.

Here are the finalists for the Pinnacle Awards at Affiliate Summit West 2018:

Affiliate of the Year

  • Business Insider
  • Greg Kim/Slickdeals
  • Ziff-Davis

Affiliate Manager of the Year

  • Adam Riemer
  • Greg Hoffman
  • Mike Nunez

Affiliate Network Employee of the Year (* new category *)

  • Chad Waite/AvantLink
  • Mark Walters/Awin
  • Tiffany Tse/ShareASale

Exceptional Merchant of the Year

  • HP
  • Jane.com
  • Snake River Farms

Affiliate Marketing Advocate

  • Pat Grady
  • Robert Glazer
  • Sarah Bundy

OPM/Agency of the Year

  • Acceleration Partners
  • Apogee
  • PartnerCentric

Tool/Service of the Year

  • Mediarails
  • PerformanceMarketingJOBS.com
  • Slack

The Pinnacle Awards are open to all attendees of Affiliate Summit West 2018, and will be presented prior to the keynote from Brian Kelly, CEO of The Points Guy.

By the way, I was going to make a video featuring dogs, guitar, a horse head, and other awesome stuff, but when I got setup to film it, I realized my tripod was broken, so you get a picture of my dog using me for a pillow while I wear glasses for the first time.

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Filed Under: Affiliate Summit

What I Learned from My Wife’s Business at Affiliate Summit East 2016

December 20, 2017 by Shawn Collins

This was a conference session titled What I Learned from My Wife’s Business at Affiliate Summit East 2016, which took place July 31st through August 2nd, 2016 at the New York Marriott Marquis.

Brook Schaaf at Affiliate Summit East 2016

Session speaker:

  • Brook Schaaf, Husband, Prep Dish

Session description:
Prep Dish sells subscriptions to meal plans. We’ll look at the various SaaS and other vendors it uses including Infusionsoft, LeadPages, Memberium, WordPress, WP Curve, and Fresh Press Media.

Experience Level: Beginner
Target Audience: Merchant/Advertiser
Niche/Vertical: Subscription

Slides: What I Learned from My Wife’s Business

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

Maybe You’re Not Ready for Affiliate Summit West 2018

December 18, 2017 by Shawn Collins

Affiliate Summit West 2018 offers all sorts of opportunities for digital marketers, but it isn’t the right investment for everybody.

These guys are ready for Affiliate Summit

We hear from many people who are trying to break into affiliate marketing, and they are low on funds at the moment.

In those cases, we urge them to take advantage of our free resources, such as past Affiliate Summit session videos, a subscription to FeedFront magazine, and podcasts on GeekCast.fm.

If you’re just scraping by, you need to invest your time in learning and building your business, because time is the currency you have at the moment.

Work towards being in a place where a conference pass, flight, hotel, meals, etc. are in your budget, but first you need a budget.

Also, you should have defined goals when heading to Affiliate Summit. Those goals should not be to hit every party, but rather which companies and people you want to meet, as well as educational sessions you wish to attend.

Don’t go aimlessly, because that’s just a waste of your money.

Take a look at the lists of companies attending Affiliate Summit West 2018 – if you have no interest in doing business with at least a few of the thousands of companies, you may want to re-think things.

Check out the agenda for Affiliate Summit West 2018, too. There are dozens of breakout sessions, as well as the keynotes and Early Birds of a Feather Networking Round Tables. Do you see any topics you’d like to understand better, as well as speakers you’d like to meet?

I hope to see you there if, and when, your business is ready for three intense days of non-stop learning and networking with thousands of affiliate marketers.

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Filed Under: Affiliate Summit

Killer SEO Tactics of Yesterday Can Get You Killed Today at Affiliate Summit East 2016

December 15, 2017 by Shawn Collins

This was a conference session titled Killer SEO Tactics of Yesterday Can Get You Killed Today at Affiliate Summit East 2016, which took place July 31st through August 2nd, 2016 at the New York Marriott Marquis.

Stoney deGeyter at Affiliate Summit East 2016

Session speaker:

  • Stoney deGeyter, President, Pole Position Marketing

Session description:
Remembering that those who don’t learn from history are doomed to repeat it, I will review SEO tactics that once worked that can now “kill” your web marketing efforts… and what to do instead.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher, Merchant/Advertiser
Niche/Vertical: SEO

Slides: Killer SEO Tactics of Yesterday Can Get You Killed Today

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

Joe Sousa on Wedding Donuts, Playing Bass, and Homemade Bacon

December 14, 2017 by Shawn Collins

Joe Sousa, Senior Affiliate Coordinator at Fanatics, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Joe Sousa

I wanted to learn more about the real Joe, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

  • How he came to like Liverpool F.C.
  • Realizing he hated school
  • Getting 800 donuts for his wedding
  • Playing bass in a band
  • The story behind his handle, drcool73
  • Homemade bacon and his favorite BBQ

Links from this episode

  • Joe on Twitter
  • Joe on LinkedIn
  • Joe on Facebook
  • Fanatics Affiliate Program
  • News story about the wedding donuts
  • Joe’s meat site

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

Share this:

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Filed Under: Affiliate Resources

Have You Started Networking for #ASW18?

December 14, 2017 by Shawn Collins

We’ve got a new app (iTunes / Google Play) for your smart phone or tablet for Affiliate Summit West 2018, and it’s ready to use now for planning and networking.

Let's network!

The Affiliate Summit West 2018 app and networking site, powered by Pathable, will help you network with other attendees, interact with our speakers, learn about the exhibitors, and build your personal schedule of educational sessions.

Here are some features of the Affiliate Summit West 2018 networking community:

  • View the profiles and interests of the other attendees
  • Discover which of your contacts from Facebook, Twitter, and LinkedIn are also attending
  • Build a personalized schedule of sessions to attend
  • Map out and make a list of exhibitors to meet
  • Schedule meetings with attendees, speakers, and exhibitors

Please note that this community is exclusively for Affiliate Summit West 2018 attendees, and you will be able to use it before, during, and six months after the conference concludes.

You should have received an email after registering to access the Affiliate Summit West 2018 community. If you have not received an email, please contact us.

Also, get the latest conference updates and find friendly faces using the Affiliate Summit West 2018 Facebook group.

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Filed Under: Affiliate Summit

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