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Archives for April 2013

Rakuten LinkShare Symposium New York 2013 is Open

April 30, 2013 by Shawn Collins

Rakuten LinkShare Symposium New York 2013 is taking place at the Marriott Marquis in New York City on June 17-18, 2013.

Rakuten LinkShare Symposium New York 2013

The keynote speaker has not been announced, yet, but the agenda for this year is up now, so check back there for more details.

Rakuten LinkShare Symposium East 2013 will also include the “DealMaker” networking sessions, and the annual Rakuten LinkShare Golden Link Awards.

More details at Rakuten LinkShare Symposium New York 2013.

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Filed Under: Affiliate News

Get Your First Email List Done and Running

April 29, 2013 by Shawn Collins

Affiliate marketer Roger DeReu talked about the details and specific steps of getting your first email marketing campaign at the Affiliate Summit Meetup in Austin, TX on April 29, 2013.

Roger DeReu speaking at the Austin Internet Marketing Meetup

He wrapped up by telling the crowd the answer to the most important question regarding an email list. That answer in in the slides.

There was also a lively Q&A time where Roger helped lots of folks with their list building questions.

Thanks a lot to Roger and everybody that came out for some lunchtime shop talk.

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Filed Under: Affiliate Resources

Early Bird is Flying Away for Affiliate Summit East 2013

April 28, 2013 by Shawn Collins

Early bird pricing for Affiliate Summit East 2013, taking place August 18-20 in Philadelphia, will be ending on May 17, 2013.

Affiliate Summit early bird

Be sure to register now, so you can take advantage of all of the great stuff over those three days this August at the lowest rate.

The keynote speakers will be Rae Hoffman, Dr. Randal Pinkett, and Wil Reynolds.

But that’s just a small sample of what’s happening – see the full agenda.

The Early Bird registration rates, detailed below, are going up after May 17, 2013.

Affiliate Summit East 2013 Early Bird Pricing

Beginning on May 18, 2013, the rates to register for Affiliate Summit will be going up across the board: Networking Pass ($249), Networking Plus Pass ($549), VIP Pass ($1,249), and All Access Pass ($2,249).

For a description of the available pass types see registration options for Affiliate Summit East 2013.

Limited Affiliate Summit East 2013 sponsorships, booths and Meet Market tables are still available.

Rooms at the Philadelphia Marriott Downtown are available at an Affiliate Summit group rate of $169/night until July 19, 2013 or until the group block is sold-out, whichever comes first. After that, the hotel will charge the prevailing rate.

More details at Affiliate Summit East 2013 Travel.

Register now at AffiliateSummit.com.

After you register, be sure to join the Affiliate Summit East 2013 event page on Facebook to begin networking and stay up on news about the show.

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Filed Under: Affiliate Managers, Affiliate Summit

Cory Booker Could Be the First Affiliate Summit Keynote to Become a U.S. Senator

April 27, 2013 by Shawn Collins

Cory Booker, Mayor of Newark, NJ, was the keynote speaker at Affiliate Summit East 2008, which took place in Boston on August 10-12, 2008.

I would guess it was one of the more unique introductions Mayor Booker has gotten, as he was introduced by the Blue Man Group.

Cory delivered what still stands as my favorite keynote in ten years of Affiliate Summit (watch the video of the Cory Booker keynote at Affiliate Summit), and he literally left many of the folks in the crowd with tears in their eyes from his moving, inspirational talk.

One of the stories he told was of a woman named Virginia Jones who had a big impact on him as he started his political career in Newark.

The following spring after the conference, he took over control of his Twitter account from his staff and has since become the standard of how a politician can connect with their constituents online.

In addition to making all sorts of positive changes in Newark, NJ, he has also done some things, such as rushing into a burning building to rescue people, which resulted in jokes that Cory Booker is a super hero.

But I think he’s simply a guy that terribly wants to change things for the better, and now he’s heading towards the end of his second term as Mayor.

He hasn’t formally kicked off his campaign for U.S. Senate, but Booker has raised nearly $2 million, and it seems likely he will throw his hat in.

That said, there would still be the matter of a tough primary in NJ, so there is a long road ahead of him.

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Filed Under: Affiliate Summit Tagged With: Affiliate Summit, Cory Booker

Microbrand Affiliate Marketing: Keys to Long-term Success at Affiliate Summit East 2011

April 26, 2013 by Shawn Collins

This was a conference session titled Microbrand Affiliate Marketing: Keys to Long-term Success from Affiliate Summit East 2011, which took place August 21-23, 2011 in New York City.

Affiliate Summit East 2011Session speaker:

  • Nicholas Reese, Chief Executor, Microbrand Media

Session description:

Smart affiliates see the value in creating a sustainable competitive advantage. This talk explores strategies to help you create defensible affiliate campaigns which perform well over the long run.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Campaigns

Session video:

Microbrand Affiliate Marketing: Keys to Long-term Success video

Session slides:

Microbrand Affiliate Marketing: Keys to Long-term Success slides

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

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Filed Under: Affiliate Summit

Strong Q1 2013 for Rakuten LinkShare

April 24, 2013 by Shawn Collins

Rakuten LinkShare has announced they’ve had continued growth for the first quarter of 2013.

Rakuten LinkShareThe affiliate network spans the United States, Canada, the United Kingdom, Japan, and Australia, and they have plans to expand into additional markets in 2013.

Highlights of Q1 included:

  • An increase in same store sales in the US by 26 percent year-over-year.
  • The United Kingdom also saw double digit growth at 29 percent year-over-year.
  • Over 100 new brands signed with the company around the world.

Rakuten LinkShare also announced that they are offering Google Affiliate Network advertisers migration assessments and assistance at no charge in light of Google’s announcement that it is shutting down its affiliate network.

The migration program includes an in-depth assessment of the advertiser’s current program on Google Affiliate Network, strategic partnership and trend analysis, and recommendations for future growth.

Advertisers interested in migrating to Rakuten LinkShare can call 855-776-0507.

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Filed Under: Affiliate News

New Plenty of Fish Ad Platform Launches

April 22, 2013 by Shawn Collins

iPyxel Creations has launched a new ad platform that simplifies working with dating site POF.com.

POFproThe tool, called POFpro, enables affiliate marketers to track, automate, and scale the Plenty of Fish traffic source.

POF gets 432 million monthly visits, 9.8 billion monthly page views, and 4.3 million daily uniques.

POFpro is fully integrated with POF’s self-serve ad system, and it aims to help newcomers to get started quicker and easier.

The software is currently in public beta, and there will be no charge to use it for an indefinite period of time, in addition to the 30-day free trial when they officially come out of public beta.

More details at POFpro.com.

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Filed Under: Affiliate News

Companies Attending Affiliate Summit East 2013

April 22, 2013 by Shawn Collins

I’ve posted the companies that have registered so far to attend Affiliate Summit East 2013 on the Affiliate Summit East 2013 page. Scroll down to see the companies.

DSC_0063-001

See any companies there you would like to partner with to do business?

This list will be updated each Monday leading up to the conference.

If your company name was spelled incorrectly during the registration process, please contact us to make a correction.

And if your company is not showing, it’s because we don’t have any attendee registrations from you, yet.

Want to reach these people during the three days of Affiliate Summit? Booths and meet market tables are still currently available.

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Filed Under: Affiliate Managers, Affiliate Summit

Using Testimonial Claims in Social Media Platforms at Affiliate Summit East 2011

April 21, 2013 by Shawn Collins

This was a conference session titled Using Testimonial Claims in Social Media Platforms from Affiliate Summit East 2011, which took place August 21-23, 2011 in New York City.

Affiliate Summit East 2011Session speakers:

  • Peter Marinello, Director, Electronic Retailing Self-Regulation Program (Moderator)
  • Tom Chernaik, CEO, CMP.LY
  • Thomas A. Cohn, Of Counsel, Venable LLP
  • Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein & Selz

Session description:

While the FTC Guidelines on Endorsements and Testimonials are relatively straightforward, marketers & bloggers still have many questions on exactly what & how they should be communicating or sharing.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Social Media

Session video:

Using Testimonial Claims in Social Media Platforms video

Session slides:

Using Testimonial Claims in Social Media Platforms slides

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

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Filed Under: Affiliate Summit

Introducing the Virtual Pass Option for Affiliate Summit

April 20, 2013 by Shawn Collins

We’ve been getting an increasing number of people over the years who can’t make the trip to Affiliate Summit, but they want to see the sessions.

Filming sessions at Affiliate SummitThe educational sessions at Affiliate Summit have been filmed since 2006, but they’ve only been available to attendees for a period of time after the conference.

However, lots of folks have been getting the Networking Plus pass with no intention of attending – they just want those videos.

So, starting with Affiliate Summit East 2013, we’re offering a Virtual Pass for $249.

Affiliate Summit Anywhere!

Check out the Affiliate Summit East 2013 agenda to see what will be covered in the dozens of sessions.

This pass will provide access to all of the videos, and they will be available approximately four weeks after the conference.

Just to be clear – anybody purchasing this option will not be issued an actual badge. This is for access to the videos only.

Register now for Affiliate Summit East 2013.

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Filed Under: Affiliate Managers, Affiliate Summit

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