This was a conference session titled Using Testimonial Claims in Social Media Platforms from Affiliate Summit East 2011, which took place August 21-23, 2011 in New York City.
- Peter Marinello, Director, Electronic Retailing Self-Regulation Program (Moderator)
- Tom Chernaik, CEO, CMP.LY
- Thomas A. Cohn, Of Counsel, Venable LLP
- Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein & Selz
While the FTC Guidelines on Endorsements and Testimonials are relatively straightforward, marketers & bloggers still have many questions on exactly what & how they should be communicating or sharing.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Social Media
Using Testimonial Claims in Social Media Platforms video
Using Testimonial Claims in Social Media Platforms slides
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
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