Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

  • Home
  • About Shawn
  • Contact
  • Learn Affiliate Marketing
  • Disclosure
  • Archives

Archives for December 2012

Interactive Schedule Tool Available for Affiliate Summit West 2013

December 31, 2012 by Shawn Collins

The interactive schedule tool for attendees of Affiliate Summit West 2013 is now available at asw13.sched.org.

Affiliate Summit West 2013 interactive schedule

Attendees will now be able view detailed agenda information by the type of pass they have registered for and create a customized schedule based on the events they would like to attend.

The schedules can be accessed via a mobile-formatted version for Android, Blackberry, and iPhone; downloaded to iCal, and added to Google Calendar or Microsoft Outlook.

Additionally, users can coordinate schedules with friends, view popular sessions, and find other attendees to network, based on where they will be during Affiliate Summit.

To use the basic functionality of the scheduling tool, simply:

  1. Visit the Affiliate Summit Schedule tool at asw13.sched.org.
  2. Sign in with Facebook or create an account.
  3. Connect to accounts at Facebook, Twitter, LinkedIn, and Foursquare to see what your friends and colleagues are doing.
  4. In the “Audience” drop down tool, select the pass type that you have registered for. The events that you can attend will be displayed based on your pass type.
  5. Select the events that you would like to attend.
  6. Once finished, you may display your customized schedule and print.

Check out my profile to get an idea on what you can do here.

My sched.org profile for Affiliate Summit West 2013

There are additional features that you may wish to explore, including viewing schedules of attendees who have opted to share them; viewing popular sessions, etc.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Affiliate Managers, Affiliate Summit

Pinnacle Awards Finalists at Affiliate Summit West 2013

December 31, 2012 by Shawn Collins

The seventh annual Affiliate Summit Pinnacle Awards will be presented on Tuesday, January 15, 2013 at Affiliate Summit West 2013, taking place at the Caesars Palace Las Vegas.

Affiliate Summit West 2012 Pinnacle Awards

The Affiliate Summit Pinnacle Awards are affiliate marketing’s most prestigious, competitive honor for the leaders in the space. Award winners are recognized because they are innovative leaders with vision and influence.

Here are the finalists for the Pinnacle Awards at Affiliate Summit West 2013:

Affiliate of the Year

  • Rhinofish Media (Pat Grady)
  • Skimlinks
  • Tricia Meyer

Affiliate Manager of the Year

  • Geno Prussakov
  • Jon Nunez
  • Matt McWilliams

Exceptional Merchant

  • Amazon
  • Decorative Ceiling Tiles
  • Under Armour

Affiliate Marketing Advocate

  • Brian Littleton
  • Performance Marketing Association
  • Senator Dick Durbin

OPM/Agency of the Year

  • AffiliateManager.com
  • Greg Hoffman Consulting
  • Schaaf-PartnerCentric

Tool/Service of the Year

  • AWeber
  • BrandVerity
  • Skimlinks

The Pinnacle Awards are open to all attendees of Affiliate Summit West 2013, and will be presented prior to the keynote from Julie Clark.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Affiliate Managers, Affiliate Summit

Improving the Affiliate/Affiliate Manager Relationship at Affiliate Summit West 2011

December 30, 2012 by Shawn Collins

This was a conference session titled Improving the Affiliate/Affiliate Manager Relationship from Affiliate Summit West 2011, which took place January 9-11, 2011 at Wynn Las Vegas.

Speakers:

  • Todd Farmer, CEO, PerformStreet Media (Moderator)
  • Jamie Birch, CEO, JEBCommerce, LLC
  • Jason Rubacky, Affiliate Development Manager, ShareASale
  • Joe Sousa, Owner, Internet Marketing Associates
  • Logan Thompson, Owner, Blink Source

Session description: This session will help affiliates learn how to get the most out of their AMs and help AMs learn how they can get the most out of their affiliates and make it a mutually beneficial relationship.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Affiliate

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Video: Improving the Affiliate/Affiliate Manager Relationship video

Slides: Improving the Affiliate/Affiliate Manager Relationship slides

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Affiliate Managers, Affiliate Summit

Mobile Affiliate Site Strategies at Affiliate Summit West 2011

December 29, 2012 by Shawn Collins

This was a conference session titled Mobile Affiliate Site Strategies from Affiliate Summit West 2011, which took place January 9-11, 2011 at Wynn Las Vegas.

Speakers:

  • Dush Ramachandran, VP Sales & Business Development, ClickBank (Moderator)
  • Scott Bain, Mobile Marketing Manager, Neverblue
  • Michael Martin, Owner, Mobile Martin
  • Keith Posehn, President, Zorz LLC

Session description: We’ve all heard that “mobile is the next big thing”, but how do you make it actually work for you as an affiliate? In this panel we will explore profitable mobile affiliate site strategies, SEO techniques, paid ads and affiliate offers to show you how to make a mobile web presence that makes money.

Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Video: Mobile Affiliate Site Strategies video

Slides: Mobile Affiliate Site Strategies slides from Scott Bain and Mobile Affiliate Site Strategies slides from Keith Posehn

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Affiliate Summit

Affiliates With 100 or More Sites

December 27, 2012 by Shawn Collins

Q: I am a novice and have heard several marketers mentions that they have 100-150 active websites. Can you clarify that statement? Are these all full blogs or modified sites? And, how does one manage them all meaningfully?

Shawn CollinsA: When somebody says they have 100 or so sites, they are likely domains that point to a landing page, rather than fully developed sites.

These pages are also known as squeeze pages, and they are intended to insinuate the affiliate into a transaction that was likely going to happen anyway.

In my opinion, these pages do not provide value to the advertisers or consumers.

I would highly suggest that you aspire to make sites that are resources that help people and solve some problem – the kinds of sites you would use yourself.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Ask Shawn Collins

Last Chance to Register for Affiliate Summit West 2013

December 27, 2012 by Shawn Collins

Affiliate Summit West 2013 passes are just about gone – it looks like we’ll be sold out as early as Monday, December 31.

Affiliate Summit West 2013 is taking place January 13-15, 2013 at Caesars Palace Las Vegas.

This three day conference includes an exhibit hall with merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

The keynotes for Affiliate Summit West 2013 will be a panel of successful affiliates (January 13), Daniel “Rudy” Ruettiger (January 14), Julie Clark (January 15), and Tim Ash (January 15).

Affiliate Summit West 2013 will feature an exhibit hall and Meet Market with hundreds of booths and tables, which have been SOLD OUT for months.

There are a limited number of sponsorships still available.

More details at AffiliateSummit.com.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Affiliate Managers, Affiliate Summit

Book at the Philadelphia Marriott Downtown for Affiliate Summit East 2013

December 27, 2012 by Shawn Collins

Affiliate Summit East 2013 is taking place August 18-20, 2013 at the Pennsylvania Convention Center.

Philadelphia Marriott DowntownThe host hotel is the Philadelphia Marriott Downtown, which is across the street from the Convention Center and connected by a sky bridge.

The special group rate is $169 per night, plus tax & service (single or double occupancy). A block of rooms have been reserved over the nights of August 16-20, 2013.

Please be sure to register for Affiliate Summit before booking your hotel. We have a limited number of rooms, and when they fill up, anybody not registered for Affiliate Summit is subject to losing the discounted rate.

To book your reservation, please use the link below or call 877-212-5752 and ask for the Affiliate Summit rate and provide Group Code 17754424.

Book a room at the Philadelphia Marriott Downtown.

The Affiliate Summit room rate will be available until July 19, 2013 or until the group block is sold-out, whichever comes first.

More information on the Affiliate Summit East 2013 travel page.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Affiliate Managers, Affiliate Summit

The Regulatory Landscape for Advertisers, Affiliates, Networks at Affiliate Summit West 2011

December 26, 2012 by Shawn Collins

This was a conference session titled The Regulatory Landscape for Advertisers, Affiliates, Networks from Affiliate Summit West 2011, which took place January 9-11, 2011 at Wynn Las Vegas.

Speakers:

  • Brian Clark, CEO, Copyblogger Media (Moderator)
  • Thomas Cohn, Of Counsel, Venable LLP
  • Dean Graybill, Assistant Regional Director, Western Region – San Francisco, Federal Trade Commission
  • William Rothbard, Attorney, Law Offices of William I. Rothbard

Session description: The FTC and state AGs are aggressively attacking affiliate networks. Anyone in the chain-advertiser, network, affiliate-could be liable. Learn how to avoid a regulatory attack against you!

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Legal

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Video: The Regulatory Landscape for Advertisers, Affiliates, Networks video

Slides: The Regulatory Landscape for Advertisers, Affiliates, Networks slides

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Affiliate Managers, Affiliate Summit

Evolution of Affiliate Marketing at Affiliate Summit West 2011

December 25, 2012 by Shawn Collins

This was a conference session titled Evolution of Affiliate Marketing from Affiliate Summit West 2011, which took place January 9-11, 2011 at Wynn Las Vegas.

Speakers:

  • Eric Collins, COO, Mobile Posse
  • Rob Duva, CMO, RingRevenue
  • Mark Silliman, CEO, Spadout.com
  • Carolyn Tang Kmet, Director of Affiliate Marketing, Groupon.com

Session description: Through a series of case studies, explore how affiliate marketing has grown from text links and banners to geo-targeted mobile campaigns. Discover what market factors drove this growth.

Experience level: Beginner
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Affiliate

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Slides: Evolution of Affiliate Marketing slides

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Affiliate Summit

Landing Page Optimization by Tim Ash

December 24, 2012 by Shawn Collins

Landing page optimization is an essential technique for marketers, and Tim Ash recently updated his comprehensive guide on the subject, Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.

Landing Page Optimization by Tim AshIf you’re not familiar with Tim Ash, he is the CEO of SiteTuners, a firm that specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b-split and multivariate test plan creation, and client training/mentoring.

He’s the king of this stuff, so if you want to know more about it, the Landing Page Optimization book is the way to go.

Even if you got the first edition of the book, the new one has over 150 pages of new material, and it’s got tons of strategies, tips, and case studies.

Landing Page Optimization includes how to identify important parts of your site and their economic value, avoiding the seven deadly sins of landing page design, and deploying powerful neuromarketing techniques to persuade people and move them to act.

Also, the book will help you make use of best practices for e-commerce and lead generation, uncover problems with your page and decide which elements to test, and develop an optimization action plan.

Plus, it makes a great pillow for dogs.

LPO by osmosis

Disclaimer: while dogs can learn landing page optimization by osmosis, people must read the book.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Affiliate Managers, Affiliate Resources

Next Page »

Social

  • View shawncollins’s profile on Facebook
  • View shawncollins’s profile on Twitter
  • View shawncollinsatx’s profile on Instagram
  • View affiliatetip’s profile on Pinterest
  • View shawncollins’s profile on LinkedIn
  • View affiliatetip’s profile on YouTube

Blogroll

  • Affiliate Manager
  • Austin FC
  • Austin, TX Airbnb
  • Bose Hearing Aids
  • Extra Money Answer
  • Movies That Affected My Life
  • This is Affiliate Marketing

Return to top of page

Copyright © · Shawn Collins Consulting ·

 

Loading Comments...