This was a conference session titled Evolution of Affiliate Marketing from Affiliate Summit West 2011, which took place January 9-11, 2011 at Wynn Las Vegas.
- Eric Collins, COO, Mobile Posse
- Rob Duva, CMO, RingRevenue
- Mark Silliman, CEO, Spadout.com
- Carolyn Tang Kmet, Director of Affiliate Marketing, Groupon.com
Session description: Through a series of case studies, explore how affiliate marketing has grown from text links and banners to geo-targeted mobile campaigns. Discover what market factors drove this growth.
Experience level: Beginner
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
Slides: Evolution of Affiliate Marketing slides
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