This was a conference session titled Evolution of Affiliate Marketing from Affiliate Summit West 2011, which took place January 9-11, 2011 at Wynn Las Vegas.
- Eric Collins, COO, Mobile Posse
- Rob Duva, CMO, RingRevenue
- Mark Silliman, CEO, Spadout.com
- Carolyn Tang Kmet, Director of Affiliate Marketing, Groupon.com
Session description: Through a series of case studies, explore how affiliate marketing has grown from text links and banners to geo-targeted mobile campaigns. Discover what market factors drove this growth.
Experience level: Beginner
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.