Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

Archives for November 2011

De-Duping: the Great Unknown in Affiliate Marketing

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De-Duping: the Great Unknown in Affiliate Marketing presentation from Affiliate Summit West 2010, which took place January 17-19, 2010 in Las Vegas, NV.

Speakers:

  • Mary Young, Head of Account Management, AffiliateFuture

De-duping affiliate sales against other channels is common practice, but what are the rules and how far is too far? Find out common practice and why we need an industry-wide best practice standard.

Slides from De-Duping: the Great Unknown in Affiliate Marketing are available at http://www.slideshare.net/affsum/deduping-the-great-unknown-in-affiliate-marketing

More details on Affiliate Summit at http://www.affiliatesummit.com/

Note: the company(ies) and position(s) listed above were current as of the time of the conference. Some of this information may have changed since then.

Video: De-Duping: the Great Unknown in Affiliate Marketing

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

20 Affiliate Program Management Mistakes To Avoid

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20 Affiliate Program Management Mistakes To Avoid presentation from Affiliate Summit West 2010, which took place January 17-19, 2010 in Las Vegas, NV.

Speakers:

  • Geno Prussakov, Founder, AM Navigator

We will cover 20 mistakes that affiliate managers routinely commit. Real life examples will be provided. You will take away practical knowledge, and a checklist to compare against your own style.

Slides from 20 Affiliate Program Management Mistakes To Avoid are available at http://www.slideshare.net/affsum/20-affiliate-program-management-mistakes-to-avoid

More details on Affiliate Summit at http://www.affiliatesummit.com/

Note: the company(ies) and position(s) listed above were current as of the time of the conference. Some of this information may have changed since then.

Video: 20 Affiliate Program Management Mistakes To Avoid

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

LinkShare Symposium West 2012 Dates Announced

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LinkShare Symposium West 2012 is taking place at the Intercontinental Hotel in San Francisco on January 17-19, 2012.

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Keynote speakers at LinkShare Symposium West 2012 are Andy Hoar, senior analyst at Forrester Research. Inc., and Bridget Brennan, CEO of The Female Factor.

LinkShare Symposium West 2012 will also include the LinkShare University for Advertisers.

Also, they will have their “DealMaker” networking sessions, and the “Last Call” networking session, which is an opportunity for participants to set up last minute face-to-face meetings to follow-up on discussions held during the conference.

More details at http://www.linkshare.com/events/symposium_west_2012/.

Put Your Logo on the Affiliate Summit West 2012 Staff Shirts

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The Affiliate Summit staff wants to wear your company’s logo on their shirts at Affiliate Summit West 2012, taking place January 10-12, 2012 in Las Vegas.

Sponsor Affiliate Summit staff shirts and support a great cause.

We’ve teamed up with Avon Walk for Breast Cancer – check out the Affiliate Marketers Give Back team page. Your entire sponsorship fee will go directly to this charity.

Book this sponsorship, and the Affiliate Summit team will wear your company’s logo on the conference staff shirts for all three days of the event.

Even though Affiliate Summit lasts for just three days, your company logo on the shirts will continue to receive exposure in the Affiliate Summit photos and videos.

Book the staff shirt sponsorship today and check out other remaining sponsorships for Affiliate Summit West 2012.

Ken Evoy and Shawn Collins on Blogging vs. Building a Theme-Based Content Site

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I recently had a nice chat with Ken Evoy, founder of SiteSell and creator of SBI!, and we discussed the differences between blogging vs. building a theme-based content site.

Make Your Site SellI’ve known Ken since the 90’s(!), when I read his book “Make Your Site SELL!” (MYSS!), and it was fun to catch up and talk about creating affiliate sites.

Some things we touched on…

  • The changes in the affiliate marketing landscape from 1997 to today
  • What you need to know when starting an affiliate business now
  • Who blogging is for (and not for)
  • Who theme-based content sites are for
  • What happens when you take a break from blogging
  • What happens when you put a content site on auto-pilot
  • Socialization of the Net and how it augments your business
  • Which platforms deliver a complete package of process-and-tools for building a successful e-business

Enjoy the chat and if you haven’t gotten your first affiliate site up, yet, get it going.

Anybody can do it – it just takes patience, diligence, and a unique idea.

buy.at Launches AdPad Widget for Affiliates

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buy.at has partnered with Klickthru for the launch of the AdPad widget.

AdPad

AdPad is an advertisement and content syndication widget that slides over an affiliate site and can easily be closed by visitors.

The widget utilizes a CPC (cost-per-click) payment model and delivers both ad feeds and content from the Associated Press and other partners.

Visitors to affiliate sites using AdPad will be able to read full articles within the AdPad, so the affiliate won’t lose the traffic.

More details on the buy.at blog: Klickthru.com, Launches “AdPad” – A CPC Affiliate Solution – Exclusively With buy.at

Facebook Integration with AWeber

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AWeber has introduced Facebook registration for AWeber email opt-in web forms.

When AWeber users enable Facebook registration for their web forms, visitors will automatically have their name and email address displayed in your form if they are logged in to Facebook.

AWeber and Facebook

Those not logged in to Facebook will simply see the normal web form.

The Facebook feature is easy to use on new and existing forms in AWeber. There is a checkbox during the web form creation/edit process.

Then, when you place the form on your site or send people to the AWeber hosted version, the Facebook registration will be available.

I would suggest incorporating this into your list building strategies right now, because it makes it easier for people to opt-in, emails collected this way are more likely to be valid, and there is no chance for typos.

WAHM Resource Launched by @missyward and @sugarrae

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Two successful, hard-working, inspirational work at home moms, Rae Hoffman-Dolan and Missy Ward, have started up It’s a WAHM Thing, a resource for advice from and for work at home moms.

Missy Ward and Rae Hoffman

It’s a WAHM Thing features a roster of moms writing on a variety of topics and issues that matter to work at home moms.

The contributors on the site have achieved success, and they’re sharing their insight, ideas, tips, and resources to help other WAHM’s succeed, too.

Check out It’s a WAHM Thing at itsaWAHMthing.com.

Companies Attending Affiliate Summit West 2012

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I’ve posted the companies that have registered so far to attend Affiliate Summit West 2012 on the Affiliate Summit homepage.

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See any companies there you would like to partner with to do business?

This list will be updated each Monday leading up to the conference.

If your company name was spelled incorrectly during the registration process, please contact registration (at) affiliatesummit.com to make a correction.

And if your company is not showing, it’s because we don’t have any attendee registrations from you, yet.

GoldenCAN Integrates with buy.at

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Data feed solution provider GoldenCAN has integrated with buy.at advertisers to make their catalogs of products available for GoldenCAN users to promote.

GoldenCAN affiliate data feed integration tools include Store Integration, Coupon Integration and Search Integration options for affiliates to showcase a variety of products in a storefront style, feature coupons, and to create a search solution across their site for multiple advertisers.

More details at http://www.goldencan.com/media/goldencan-announces-data-feed-integration-for-buy-at-advertisers.