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Archives for December 2008

Communication and Motivation for Affiliates

December 9, 2008 by Shawn Collins

Q: I sometimes lose touch with my affiliates, because I don’t know how to keep them motivated and how to keep our name on top. Any suggestions on how to motivate our affiliates and what we should communicate to them?

Shawn CollinsA: As far as what you should communicate to your affiliates, I think a good rule of thumb is if you have nothing to say, don’t say anything.

Communicate vital, mission critical information about your affiliate program. Spread the word if you have some new offer starting or ending, or anything else that is newsworthy and relevant to your affiliates.

New promotions, the launch of products or services, etc.

But don’t send out a communication to affiliates on a regular basis just for the sake of it. That’s annoying to affiliates.

As far as keeping them motivated, one quick and easy thing is to send out a message to ask your affiliates what they want.

And if at all possible and reasonable, give it to them.

There might be some small elements of your affiliate program, such as available creatives or commission rate, which you could tweak to improve the number of active affiliates right away.

Additionally, when you are recruiting affiliates, don’t offer them the public commission.

You’ve identified that affiliate as a qualified prospect, so treat them accordingly and take care of them more than you would any old site.

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Filed Under: Affiliate Managers, Ask Shawn Collins

Ethical Issues in Affiliate Marketing

December 7, 2008 by Shawn Collins

This session, Ethical Issues in Affiliate Marketing, took place Tuesday, August 12, 2008 at Affiliate Summit East 2008.

Session description:

There are two sides to all issues and we will entertain audience questions for a panel of industry leaders.

  • Haiko de Poel, Jr., Managing Partner, dp internet services, LLC DBA ABestWeb (Moderator)
  • Connie Berg, CEO, FlamingoWorld.com, LLC
  • Chuck Hamrick, Affiliate Manager, affiliateCREW.com
  • Michael Jones, Chief Operating Officer, Pepperjam
  • Brian Littleton, President / CEO, ShareASale.com
  • Paul Nichols, Director of Sales, Ebates.com
Haiko de Poel, Jr. at Affiliate Summit East 2008

More Affiliate Summit East 2008 audio is available at http://geekcast.fm/archives/category/affiliate-summit/ and video is at http://www.affiliatesummit.tv.

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Filed Under: Affiliate Managers, Affiliate Summit

Buying an Affiliate Site

December 2, 2008 by Shawn Collins

Q: I’d like to buy/acquire an established affiliate site. Do you have any places you’d recommend to do this?

Shawn CollinsA: There are two sites where a lot of buying and selling of affiliate sites takes place: Digital Point and SitePoint.

Some folks use eBay to search for affiliate sites for sale, too.

As far as determining the value of an existing affiliate site, part of the worth of a site will be the domain name. There are some third party domain appraisal services you can use to get an idea about the market value.

I would also encourage you to perform some due diligence on whether the content on the site is original.

And if they are trying to use a metric like an Alexa ranking to prove popularity of the site, don’t put too much stock in it, since it can be manipulated.

I would suggest asking to see the actual stats provided from their host to determine the most popular pages, referrers, traffic volume, etc.

Good luck.

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Filed Under: Ask Shawn Collins

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