Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

  • Home
  • About Shawn
  • Contact
  • Learn Affiliate Marketing
  • Disclosure
  • Archives

Communication and Motivation for Affiliates

December 9, 2008 by Shawn Collins

Q: I sometimes lose touch with my affiliates, because I don’t know how to keep them motivated and how to keep our name on top. Any suggestions on how to motivate our affiliates and what we should communicate to them?

Shawn CollinsA: As far as what you should communicate to your affiliates, I think a good rule of thumb is if you have nothing to say, don’t say anything.

Communicate vital, mission critical information about your affiliate program. Spread the word if you have some new offer starting or ending, or anything else that is newsworthy and relevant to your affiliates.

New promotions, the launch of products or services, etc.

But don’t send out a communication to affiliates on a regular basis just for the sake of it. That’s annoying to affiliates.

As far as keeping them motivated, one quick and easy thing is to send out a message to ask your affiliates what they want.

And if at all possible and reasonable, give it to them.

There might be some small elements of your affiliate program, such as available creatives or commission rate, which you could tweak to improve the number of active affiliates right away.

Additionally, when you are recruiting affiliates, don’t offer them the public commission.

You’ve identified that affiliate as a qualified prospect, so treat them accordingly and take care of them more than you would any old site.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Related

Filed Under: Affiliate Managers, Ask Shawn Collins

Shawn includes advertising links in some posts - these do not influence the content, and they promote products and services he uses.

Social

  • View shawncollins’s profile on Facebook
  • View shawncollins’s profile on Twitter
  • View shawncollinsatx’s profile on Instagram
  • View affiliatetip’s profile on Pinterest
  • View shawncollins’s profile on LinkedIn
  • View affiliatetip’s profile on YouTube

Blogroll

  • Affiliate Manager
  • Austin FC
  • Austin, TX Airbnb
  • Bose Hearing Aids
  • Extra Money Answer
  • Movies That Affected My Life
  • This is Affiliate Marketing

Return to top of page

Copyright © · Shawn Collins Consulting ·

 

Loading Comments...