This was a conference session titled Uncovering Advanced Paid Search Strategies from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City.
Speaker:
- Allen Hammock, Director, LookSmart
Session description: Allen will provide a checklist of qualities advertisers should look for in search partners to bring PPC campaigns to the next level, including traffic quality, targeting and tracking, and service.
Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Search Advertising
Slides: http://www.slideshare.net/affsum/7a-uncovering-advanced-paid-search-strategies
More details on Affiliate Summit at http://www.affiliatesummit.com/
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
Video: Uncovering Advanced Paid Search Strategies
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