This was a conference session titled Merchant Basics: Launching a New Affiliate Program from Affiliate Summit East 2011, which took place August 21-23, 2011 in New York City.
- Deborah Carney, CEO, Merchant ABCs
- Jeff Grill, VP, Marketing, Mimeo.com
This session will combine the fresh perspective of a new merchant with the seasoned perspective of a pro that has advised many companies on how to get started.
Experience level: Beginner
Target audience: Merchants/Advertisers
Merchant Basics: Launching a New Affiliate Program video
Merchant Basics: Launching a New Affiliate Program slides
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.