Many affiliate managers subscribe to the Pareto Principle (80-20 rule) when it comes to affiliates, where 80 percent of transactions come from 20 percent of affiliates.
I was thinking about the number of affiliate programs I active promote, as opposed to those where I have an open account.
I’m one of the 4 percenters that actively promote 21-30 affiliate programs.
To all of the affiliate managers out there that accept that a minority of your affiliates are active, have you actually ever done anything to activate and retain your affiliates?
This data point and more are in the 2009 edition of the Affiliate Summit AffStat Report – get your free copy at http://affstat.com/.