This was a conference session titled The Growing Potential of Diversification and Innovation from Affiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas.
Session speakers:
- Penny Stevens, Account Manager, Google Affiliate Network (Moderator)
- Allison Garrison, Director, Partnership Marketing, Provide Commerce, Inc.
- Michael Herrera, VP, Affiliate Marketing, Citibank
- Howard Schaffer, VP of Business Development, Offers.com Published by Vertive, LLC
Session description:
Take a closer look at how top advertisers and publishers invest in innovation and diversify their performance marketing “portfolio”.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Diversification
Session video:
The Growing Potential of Diversification and Innovation video
Session slides:
The Growing Potential of Diversification and Innovation slides
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.