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Factors for Affiliates in Choosing Merchants to Promote

June 17, 2010 by Shawn Collins

Affiliates were asked “What is the most important factor in choosing a merchant?” for the latest Affiliate Summit AffStat Report.

There are lots of reasons why affiliates choose a given affiliate program, but the most popular was the payout amount with 30.7% of the vote.

Brand awareness came in a close second with 25.6%.

What is the most important factor in choosing a merchant?

Personally, I focus on product or service quality or uniqueness mostly, but I don’t plan to promote a certain niche and build a site or landing page.

I create content and then find a relevant product or service.

Over eleven-hundred and fifty affiliates were surveyed on their methods, preferences, and strategies for the 2010 Affiliate Summit AffStat Report.

More details on AffStat at http://affstat.com/.

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Filed Under: Affiliate Managers, Affiliate Stats

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