Affiliates were asked “What is the most important factor in choosing a merchant?” for the latest Affiliate Summit AffStat Report.
There are lots of reasons why affiliates choose a given affiliate program, but the most popular was the payout amount with 30.7% of the vote.
Brand awareness came in a close second with 25.6%.
Personally, I focus on product or service quality or uniqueness mostly, but I don’t plan to promote a certain niche and build a site or landing page.
I create content and then find a relevant product or service.
Over eleven-hundred and fifty affiliates were surveyed on their methods, preferences, and strategies for the 2010 Affiliate Summit AffStat Report.
More details on AffStat at http://affstat.com/.