Affiliate Program Case Studies: Strategies and Practices panel from Affiliate Summit West 2010, which took place January 17-19, 2010 in Las Vegas, NV.
Speakers:
- Melanie Seery, President, Affiliate Advocacy (Moderator)
- Karen Garcia, Partner & Co-Founder, GTO Management
- Kristen Grace, Affiliate Marketing Manager, BuyCostumes.com
- Jon Nunez, Affiliate Manager, Football Fanatics
Discussion of what it takes for a retailer to get their affiliate channel to the next level. Multiple merchant case studies reveal and illustrate strategies and practices that attract affiliates
More details on Affiliate Summit at http://www.affiliatesummit.com/
Note: the company(ies) and position(s) listed above were current as of the time of the conference. Some of this information may have changed since then.
Video: Affiliate Program Case Studies: Strategies and Practices
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