Affiliates were asked “How important is your relationship with an affiliate manager?” for the 2013 Affiliate Summit AffStat Report.
They were given three answers to choose from.
The most common answer selected was “Somewhat valuable. I sometimes join, promote, or terminate programs because of the affiliate manager” with 51.9% of affiliates selecting it.
Next up was “Irrelevant. I almost never consider joining, promoting or terminating programs because of the affiliate manager”, which was picked by 25.3%.
Finally, 22.8% chose “Crucial to my business. I typically join, promote, or terminate programs because of the affiliate manager.”
For me, it can be a plus if I have a favorable opinion of the affiliate manager, but if the program is working out for me, despite the affiliate manager, I am not going to dump it.
More than sixteen-hundred affiliates were surveyed on their methods, preferences, and strategies for the 2013 Affiliate Summit AffStat Report.
More details on AffStat at AffStat.com.