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Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

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Archives for October 2018

Conference and Travel Hacks

October 30, 2018 by Shawn Collins

Do you remember how you felt on the first day at a new school? If you were like me, it was equal parts anxiety, dread, and disorientation. Lots of people milling around, and they all seemed to know each other, but I didn’t know any of them.

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Are we there yet? #ASAPAC

A post shared by Missy Ward (@missyward) on Sep 27, 2018 at 11:16pm PDT

It was similar the first time I went to a conference. I was rushed through the check-in line, given my badge and attendee bag, and just pushed on to figure things out. I didn’t know who was who – it was a blur of nametags racing by me.

But where were they all going? I had no idea. I felt like I was a stranger in a strange land.

One big problem was that I went into the whole thing without a plan. I just showed up and expected I’d just magically get it. My lack of advance planning made the time spent there, as well as the money for the trip, into a big waste.

When I got back to the office, I told the boss how lame it was, and how I wouldn’t recommend returning next year.

The next time I was sent to a conference, I made sure to do some homework in advance to figure out who I might want to meet, as well as educational sessions that might benefit me. It was a far more worthwhile use of my time.

Over the years, I’ve worked up lots of strategies and learned things from other folks to get the maximum value from attending conferences.

And the result is ConferenceHack.com – an ongoing blog of conference and travel advice. Some of it has been sitting in my head and other stuff is being shared as I think of it.

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Filed Under: Affiliate Resources

How Big Brands Handle FTC Demands from Affiliate Summit West 2017

October 29, 2018 by Shawn Collins

This was a conference session titled How Big Brands Handle FTC Demands at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Session at Affiliate Summit West 2017

Session speaker:

  • Julia Pavone, Sales Manager, BrandVerity

Session description:
In the eyes of the FTC, brands are directly responsible for affiliate activities. What regulatory risks do your affiliates pose and what are smart marketing organizations doing to maintain compliance?

Experience Level: Intermediate
Target Audience: Affiliate/Publisher, Merchant/Advertiser, Network
Niche/Vertical: Compliance

Slides: How Big Brands Handle FTC Demands

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

10 Cardinal Sins of Affiliate Marketing from Affiliate Summit West 2017

October 27, 2018 by Shawn Collins

This was a conference session titled 10 Cardinal Sins of Affiliate Marketing at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Educational session at Affiliate Summit West 2017

Session speaker:

  • Liliana Chan Ventura, Director of Key Accounts, Acceleration Partners

Session description:
Advertisers, avoid these 5 things to operate a successful affiliate marketing program. Publishers, prevent these 5 things for a productive and profitable relationship with top advertisers.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher, Merchant/Advertiser
Niche/Vertical: Optimization

Slides: 10 Cardinal Sins of Affiliate Marketing

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

Michael Pomposello on Twenty One Pilots, Tuna at Panera, and First Class on Acela

October 26, 2018 by Shawn Collins

Michael Pomposello, Managing Partner at Blue Polo Interactive and Influencer Connect, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Michael Pomposello

I wanted to learn more about the real Michael, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

  • Does Panera really have the best tuna in the world
  • The band Twenty One Pilots
  • Delayed flight on Southwest Airlines
  • Origin of his company name
  • Riding the Acela train in first class
  • His first job

Links from this episode

  • Michael on Twitter
  • Michael on Instagram
  • Michael on LinkedIn
  • Influencer Connect
  • Blue Polo Interactive

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

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Filed Under: Affiliate Resources

Your Links are Broken! Maximizing Sales in Fragmented Stores from Affiliate Summit West 2017

October 24, 2018 by Shawn Collins

This was a conference session titled Your Links are Broken! Maximizing Sales in Fragmented Stores at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Educational session at Affiliate Summit West 2017

Session speaker:

  • Jesse Lakes, Co-Founder, Geniuslink

Session description:
Are you monetizing all your traffic? Most publishers’ traffic is global but not all affiliate programs are. Dive into what “geo-fragmentation” means and how to earn more from your existing audience.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Global

Slides: Your Links are Broken! Maximizing Sales in Fragmented Stores

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

Attribution and Affiliate Marketing: Where are We Now? from Affiliate Summit West 2017

October 22, 2018 by Shawn Collins

This was a conference session titled Attribution and Affiliate Marketing: Where are We Now? at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Paul Schroader, Todd Crawford, Chad Waite, and Sarah Hohman at Affiliate Summit West 2017

Session speaker:

  • Chad Waite, Marketing Manager, AvantLink
  • Paul Schroader, President, PS Web Solutions Inc.
  • Sarah Hohman, Affiliate Senior Specialist, Cabela’s
  • Todd Crawford, VP Strategic Initiatives, Impact Radius

Session description:
Nearly 5 years after our initial discussions about attribution and affiliate marketing, we’ll look at what we’ve learned. What mistakes have been made and what would now be considered best practices.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher, Merchant/Advertiser, Network
Niche/Vertical: Attribution

Slides: Attribution and Affiliate Marketing: Where are We Now?

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

How Affiliate Industry Giants are Building for the Future from Affiliate Summit West 2017

October 20, 2018 by Shawn Collins

This was a conference session titled How Affiliate Industry Giants are Building for the Future at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Keith Posehn, John Toskey, and Jelle Oskam at Affiliate Summit West 2017

Session speaker:

  • Jelle Oskam, Global Affiliate Manager, Adidas
  • John Toskey, Director, eBay Partner Network
  • Keith Posehn, Head of Performance Partnerships, Uber
  • Robert Glazer, Managing Director, Acceleration Partners

Session description:
Join Jelle Oskam (adidas), Keith Posehn (Uber), John Toskey (Ebay Partner Network), and Robert Glazer (Acceleration Partners) as they shed light on big changes and growth opportunities in the affiliate marketing channel.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Growth

Slides: How Affiliate Industry Giants are Building for the Future

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

Mike Allen on Politics, Raising Chickens, and Elvis Presley

October 18, 2018 by Shawn Collins

Mike Allen, Founder at Businesswright Consulting, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Mike Allen

I wanted to learn more about the real Mike, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

  • Why he got a BS in Political Science
  • Asking for hen advice on Twitter
  • Elvis Presley’s birthplace
  • His day job before affiliate marketing
  • The last movie he saw
  • Using his name .me over the .com

Links from this episode

  • Mike on Twitter
  • Businesswright Consulting

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

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Filed Under: Affiliate Resources

Boost Your Marketing with Faux Holidays and Special Events from Affiliate Summit West 2017

October 17, 2018 by Shawn Collins

This was a conference session titled Boost Your Marketing with Faux Holidays and Special Events at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Tricia Meyer, Nathan Smith, and Joe Sousa at Affiliate Summit West 2017

Session speaker:

  • Joe Sousa, Senior Affiliate Coordinator, Fanatics.com
  • Nathan Smith, President, Zynali Marketing Solutions
  • Tricia Meyer, Owner, Sunshine Rewards

Session description:
Expand your marketing with lesser-known “holidays” and trending events. Learn where to find them, how to use them in your content marketing and social media, and how they can boost your revenue.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher, Merchant/Advertiser
Niche/Vertical: Marketing

Slides: Boost Your Marketing with Faux Holidays and Special Events

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

Expanding Reach: How Affiliates and Social Drive Together from Affiliate Summit West 2017

October 14, 2018 by Shawn Collins

This was a conference session titled Expanding Reach: How Affiliates and Social Drive Together at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.

Brandon Myers at Affiliate Summit West 2017

Session speaker:

  • Brandon Myers, Affiliate Director, Aceable Drivers Education
  • Dave Stewart, CTO, CAKE

Session description:
Affiliate Marketing is expanding to encompass other channels. This session explores the value of including channels like social into your Affiliate Marketing mix to increase ROI.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher, Merchant/Advertiser, Network
Niche/Vertical: Social Marketing

Slides: Expanding Reach: How Affiliates and Social Drive Together

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

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Filed Under: Affiliate Summit

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