This was a conference session titled How Big Brands Handle FTC Demands at Affiliate Summit West 2017, which took place January 15-17, 2017 at the Paris Las Vegas Hotel.
- Julia Pavone, Sales Manager, BrandVerity
In the eyes of the FTC, brands are directly responsible for affiliate activities. What regulatory risks do your affiliates pose and what are smart marketing organizations doing to maintain compliance?
Experience Level: Intermediate
Target Audience: Affiliate/Publisher, Merchant/Advertiser, Network
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Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.