Affiliate Marketing Blog

Affiliate marketing news and opinion from Shawn Collins, co-founder of Affiliate Summit.

Archives for February 2018

Recap of Affiliate Summit Europe 2018

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It took us eleven years to bring Affiliate Summit back to London, and just like that the two days of Affiliate Summit Europe 2018 have come and gone.

Welcome to Affiliate Summit Europe 2018

It was a fantastic couple of days of networking, learning, and friends with the awesome backdrop of London.

We were chronicling the before, during, and after of Affiliate Summit Europe on Instagram and Twitter, and here is the story in pictures.

My first Bacon Butty happened at Affiliate Summit Europe 2018 #aseuro18

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Tasty lunch at Affiliate Summit Europe 2018. #aseuro18

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Thank you so much to all of the people who helped make this happen – the attendees, sponsors, speakers, and the Affiliate Summit team.

More than 1,600 people from six continents came together in London, and we are excited about the great business and personal relationships that will blossom out of the days we spent here.

Register now for Affiliate Summit East 2018 in New York City on July 29-31, 2018.

Understanding Incremental Revenue in the Affiliate Channel at Affiliate Summit East 2016

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This was a conference session titled Understanding Incremental Revenue in the Affiliate Channel at Affiliate Summit East 2016, which took place July 31st through August 2nd, 2016 at the New York Marriott Marquis.

Stephanie Harris at Affiliate Summit East 2016

Session speakers:

  • Stephanie Harris, CEO, Schaaf-PartnerCentric

Session description:
This session will focus on defining ‘incremental revenue’ within the affiliate channel, including determining effective segmentation, multi-attribution tracking and properly compensating affiliates.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Attribution

Slides: Understanding Incremental Revenue in the Affiliate Channel

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Who Needs a Scholarship to Affiliate Summit East 2018?

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Would you like a free VIP pass to Affiliate Summit East 2018? We’ve got a quick and easy process to apply for one of 100 scholarships to Affiliate Summit.

I would like to apply for an Affiliate Summit scholarship

Each recipient of the Affiliate Summit Pay It Forward Scholarships will be awarded one VIP Pass to Affiliate Summit East 2018, taking place July 29-31, 2018 at the New York Marriott Marquis.

That’s the pass that includes networking meals on Monday and Tuesday, a VIP cocktail reception, access to all educational sessions, and many other perks.

In order to apply for the scholarship, you must answer the following question in essay form in 300 words or less:

  • What do you see as your biggest challenge as an affiliate marketer?

In order to be considered for an Affiliate Summit Pay It Forward Scholarship, complete the online application by the deadline of May 25, 2018.

The scholarships are only available to people with a valid U.S. address.

Maryellen Garasky on Puppy Housetraining, Kiwanis Club, and Red Wine

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Maryellen Garasky, Affiliate Manager at Very Jane, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Maryellen Garasky

I wanted to learn more about the real Maryellen, so I asked her a variety of questions I figured she had not been asked in previous interviews.

Topics included…

  • Housetraining her puppy
  • Working in mortgage brokerage
  • Tacos and red wine
  • Almost becoming a teacher
  • Devices for cutting the cord on cable
  • The Kiwanis Club

Links from this episode

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This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.