This was a conference session titled Understanding Incremental Revenue in the Affiliate Channel at Affiliate Summit East 2016, which took place July 31st through August 2nd, 2016 at the New York Marriott Marquis.
Session speakers:
- Stephanie Harris, CEO, Schaaf-PartnerCentric
Session description:
This session will focus on defining ‘incremental revenue’ within the affiliate channel, including determining effective segmentation, multi-attribution tracking and properly compensating affiliates.
Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Attribution
Slides: Understanding Incremental Revenue in the Affiliate Channel
If you liked this video, be sure to register for the next Affiliate Summit.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.