Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

Archives for November 2017

Elements of Incrementality in the Affiliate Channel at Affiliate Summit East 2016

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This was a conference session titled Elements of Incrementality in the Affiliate Channel at Affiliate Summit East 2016, which took place July 31st through August 2nd, 2016 at the New York Marriott Marquis.

Affiliate Summit East 2017 attendees

Session speaker:

  • Joe Sousa, Affiliate Coordinator, Fanatics

Session description:
Learn what to look for when trying to find value in the affiliate channel. Merchants: These are the sales you want. Affiliates: These are the sales you want to generate.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Incrementality

Slides: Elements of Incrementality in the Affiliate Channel

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Sara Margulis on SXSW, Marching with Joan Baez, and Ideal Sleep

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Sara Margulis, CEO at Honeyfund & Plumfund, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Sara Magulis

I wanted to learn more about the real Sara, so I asked her a variety of questions I figured she had not been asked in previous interviews.

Topics included…

  • Joan Baez strolling in her neighborhood
  • The ideal amount of sleep in a night
  • Speaking at SXSW
  • The wisdom of Lewis Howes
  • Crowdfunding for maternity leave
  • Studying in Germany
  • Why it can help entrepreneurs to be a little nuts

Links from this episode

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

Here’s the Agenda for Affiliate Summit West 2018

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Want to know what we have in store for you at Affiliate Summit West 2018 before you register?

Don't sleep on the Affiliate Summit agenda - check it out now

Well, the agenda is filling out nicely.

Things start up at noon on Saturday, January 6 with early check-in (highly recommended to beat the lines on Sunday morning).

And the agenda runs through 4:00pm on Tuesday, January 9.

Check-in at Affiliate Summit

In between, we’ll have hundreds of exhibitors in the Meet Market on Sunday and the exhibit hall on Monday and Tuesday.

Meet Market at Affiliate Summit

There will also be dozens of educational sessions and keynotes, where you can learn and network.

Session at Affiliate Summit

Take a look at the Affiliate Summit West 2018 agenda to see the wide array of topics that will be covered, including affiliate growth strategies, affiliate management, affiliate recruitment, affiliate SEO, AI, Amazon, blogging, chatbots, content, conversion rate optimization, coregistration, coupon affiliates, customer journeys, Facebook, fraud, influencers, innovation, Latin America, liability, mobile, podcasting, productivity, psychology, SEO, WordPress, and much more.

Register for Affiliate Summit West 2018 and book your hotel room while you’re thinking about it now – both will sell out as we get closer.

Pro Level Facebook Ad Optimization Techniques at Affiliate Summit East 2016

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This was a conference session titled Pro Level Facebook Ad Optimization Techniques at Affiliate Summit East 2016, which took place July 31st through August 2nd, 2016 at the New York Marriott Marquis.

Session at Affiliate Summit East 2016

Session speaker:

  • Dennis Yu, CTO, Blitzmetrics

Session description:
Dennis Yu has spent over $100MM on Facebook since 2007. He’ll log-in live to 3 Facebook ad accounts and show exactly how to build and manage conversion conversions. 6 phase process. Will share guide.

Experience Level: Advanced
Target Audience: Merchant/Advertiser
Niche/Vertical: Facebook

Slides: Pro Level Facebook Ad Optimization Techniques

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Important Deadlines for Affiliate Summit West 2018

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Affiliate Summit West 2018 is just a couple months away now, and there are some deadlines to keep in mind.

The conference will be here before you know it – it’s taking place January 7-9, 2018 in Las Vegas.

Don’t be that person (well, usually lots of people) who forget to book their room, pass, etc.

Here is a handy list of some deadlines.

Register for Affiliate Summit West 2018.

Nadeem Azam on Muhammad Ali, Reading Lots of Books, and Workplace Bias

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Nadeem Azam, Chief Executive Officer and Founder of Azam Marketing, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Nadeem Azam

I wanted to learn more about the real Nadeem, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

  • Muhammad Ali
  • Programming video games as a kid
  • Ending racial, class, and gender bias in creative professions
  • Working in politics
  • Checking out the maximum of books from the library

Links from this episode

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

Does Anybody Want a Free VIP Pass to Affiliate Summit West 2018?

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Want to go to Affiliate Summit West 2018, but a little tight on funds? We are giving away up to 100 VIP passes to first time attendees (any attendee type).

Don't be on the outside looking in

The passes are available through the Affiliate Summit Pay It Forward Scholarship, and the deadline to apply is November 3, 2017.

Each recipient of the Pay it Forward Sponsorship will be awarded one VIP Pass to Affiliate Summit West 2018, taking place January 7-9, 2018 at the Paris Las Vegas Hotel. This pass includes access to the educational sessions, meals at the conference, and much more.

In order to be considered for an Affiliate Summit Pay It Forward Scholarship, please complete the online application (an essay of 300 words or less).

Don’t be left on the outside looking in – apply for a free pass now.