This was a conference session titled Elements of Incrementality in the Affiliate Channel at Affiliate Summit East 2016, which took place July 31st through August 2nd, 2016 at the New York Marriott Marquis.
Session speaker:
- Joe Sousa, Affiliate Coordinator, Fanatics
Session description:
Learn what to look for when trying to find value in the affiliate channel. Merchants: These are the sales you want. Affiliates: These are the sales you want to generate.
Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Incrementality
Slides: Elements of Incrementality in the Affiliate Channel
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Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.