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Archives for January 2014

Tools for Brands to Leverage Events and Social Experiences

January 31, 2014 by Shawn Collins

Social experience platform Gravy has announced the launch of SaaS-based social experience marketing, drive-to-store conversion, and online-to-offline analytics products.

gravyThese tools will allow brands and agencies to tap into the power of events and social experiences to increase consumer engagement, conversion, and measurement.

I’ve got to imagine there is a place for affiliate marketers in here.

Here are some details on the new products from Gravy…

Social and Event Aggregation
Gravy’s social and event aggregation products are Social Amplifier and Experience 360. Social Amplifier enables companies to capture and display all of the social media generated during their event without the need for hashtags or manual curation. With Experience 360, brands and agencies can tap into Gravy’s warehouse of events and receive a tailored feed of events and aggregated social experiences relevant to their brand.

Drive-to-Store Conversion
The drive-to-store conversion product, Crossbow, allows companies to create scheduled push notifications delivered when consumers attend or leave specific events. Crossbow helps marketers increase consumer drive-to-store behavior at the moment of decision through a variety of campaign parameters and triggers. Brands can measure the success of these drive-to-store conversion campaigns with Gravy’s online-to-offline analytics.

Unique Online-to-Offline Analytics
The measurement product, Gravy Onsite Location Details (GOLD), provides brands and agencies with the ability to track online to offline engagement of their consumers. These companies can now see who attends their locations or events and the frequency and duration of the visit.

Gravy currently works with companies such as Mindshare, LiveNation, Paramount Pictures, Sony, and NCM.

Contact Gravy for more information.

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Filed Under: Affiliate News

Don’t Declare Email Bankruptcy

January 30, 2014 by Shawn Collins

I’m an inbox zero guy, meaning that I strive to have an empty inbox as often as possible. I get the impression I’m something of a rarity.

too-much-email

And it’s not like I’m talking about a quiet email account here. Last month, I received 5,189 emails, according to Gmail Meter. It’s just that I’ve become efficient in processing my email.

How about you? Are you overwhelmed with email? If so, you’ve got a couple ways you can clean up the mess.

You could go the route that I’ve gone and handle email as it comes in with a reply, archive, creating a task, or deleting it.

This also includes streamlining what’s hitting your inbox – unsubscribe from newsletters you don’t read, kill social media notifications you’re ignoring, etc.

I would urge you to go with this strategy.

And then there is email bankruptcy, which was endorsed by technology writer Nick Bilton in the New York Times.

This is where you simply delete and/or archive everything. Everything.

In my opinion, it’s lazy, reckless, and irresponsible, and I wouldn’t want to do business with somebody who can’t be bothered to communicate with me.

This is not a business hack or a life hack – people who do it are hacks.

One solution for staying on top of disorganized clowns is Boomerang for Gmail, which enables you to set up reminders to re-contact people who don’t get back to you.

Anyhow, it may seem daunting to clean up your mess, but it is your mess. There is a lot of junk in there, but also you have no idea about the ideas and opportunities that are buried in there, too.

If all else fails, make a game out of your email.

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Filed Under: Affiliate Managers, Affiliate Resources

Video Highlights from Affiliate Summit West 2014

January 29, 2014 by Shawn Collins

Affiliate Summit West 2014, the premier affiliate marketing conference, took place January 12-14, 2014 at Paris Las Vegas with over 5,400 affiliate marketers.

Affiliate Summit West 2014This three day conference included an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

The keynotes for Affiliate Summit West 2014 were Steve Denton, Vice President of Marketing Solutions, eBay Enterprise and Derek Flanzraich, Founder & CEO, Greatist – watch videos of their keynotes on the Affiliate Summit channel on YouTube.

See highlights from the conference, as well as some of what you missed if you didn’t make it to Affiliate Summit West 2014.

Video: Affiliate Summit West 2014 Highlights

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Filed Under: Affiliate Managers, Affiliate Summit

Video of Pinnacle Awards Winners at Affiliate Summit West 2014

January 28, 2014 by Shawn Collins

The 8th annual Affiliate Summit Pinnacle Awards were presented on Tuesday, January 14, 2014 at Affiliate Summit West 2014, which took place at Paris Las Vegas.

Fanatics.com receiving their 2014 Pinnacle Award

The Affiliate Summit Pinnacle Awards are affiliate marketing’s most prestigious, competitive honor for the leaders in the space.

Award winners are recognized because they are innovative leaders with vision and influence.

Congratulations to the winners…

  • Affiliate of the Year: RetailMeNot
  • Affiliate Manager of the Year: Khushbaht Abdulloev
  • Exceptional Merchant: Fanatics.com
  • Affiliate Marketing Advocate: Brian Littleton
  • OPM/Agency of the Year: Greg Hoffman Consulting
  • Tool/Service of the Year: BrandVerity

Thank you to everybody who submitted nominations and congratulations to the finalists, too!

See a list of the Affiliate Summit Pinnacle Award winners by year.

Video: Affiliate Summit West 2014 Pinnacle Awards

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Filed Under: Affiliate Managers, Affiliate Summit

Affiliate Improv! at Affiliate Summit West 2012

January 26, 2014 by Shawn Collins

This was a conference session titled Affiliate Improv! from Affiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas.

Affiliate Summit WestSession speakers:

  • Daniel M. Clark, Founder, QAQN (Moderator)
  • Mike Buechele, Chief Performance Marketer, Adalytical
  • Trisha Lyn Fawver, Client Services Manager, For Me To Coupon
  • Eric Souza, Director, Delta Leads

Session description:

Four industry veterans brainstorm marketing ideas for items/services with audience participation. Ideas to actionable solutions in one fun, lively hour. Come get your creative juices flowing!

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Education

Session video:

Affiliate Improv! video

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

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Filed Under: Affiliate Managers, Affiliate Summit

Search Engine Optimization Clinic at Affiliate Summit West 2012

January 25, 2014 by Shawn Collins

This was a conference session titled Search Engine Optimization Clinic from Affiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas.

Affiliate Summit WestSession speakers:

  • Rae Hoffman-Dolan, CEO, Sugarrae (Moderator)
  • Kenny Hyder, Founder, Hyder Media
  • Michael Martin, Senior SEO Strategist, Covario Inc.
  • Taylor Pratt, VP of Product Marketing, Raven Tools

Session description:

The SEO Clinic is back! Have your website reviewed by four respected industry veterans to get tips and tricks for improving your organic search engine optimization efforts.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: SEO

Session video:

Search Engine Optimization Clinic video

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

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Filed Under: Affiliate Managers, Affiliate Summit

Submit Your Affiliate Summit East 2014 Speaking Proposal

January 24, 2014 by Shawn Collins

Speaking proposals for Affiliate Summit East 2014, taking place August 10-12, 2014 in New York City, are now being accepted.

Session at Affiliate Summit

The submission deadline is Friday, February 28, 2014. Any submissions after this date will not be considered.

One complimentary VIP pass is provided to speakers. Travel and hotel are not included.

Accepted speakers will be notified no later than Friday, March 21, 2014. If you have not been contacted by Friday, March 21, 2014, your proposal was not accepted.

Get more details and submit your speaking proposal for Affiliate Summit East 2014.

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Filed Under: Affiliate Managers, Affiliate Summit

Official Photos from Affiliate Summit West 2014

January 23, 2014 by Shawn Collins

The photos from Affiliate Summit West 2014 are now up at the Affiliate Summit Flickr page.

Making connections at the Affiliate Summit West 2014 orientation

They have been sorted out to the following categories:

  • Exhibit Hall at Affiliate Summit West 2014
  • Meet Market at Affiliate Summit West 2014
  • Keynotes at Affiliate Summit West 2014
  • Sessions at Affiliate Summit West 2014
  • Misc. Pictures from Affiliate Summit West 2014
  • Newcomer Meetup at Affiliate Summit West 2014
  • Pinnacle Awards at Affiliate Summit West 2014

Feel free to download and use these pictures on your site, but if you do so, we would appreciate if you’d link back to the Affiliate Summit site.

Please visit and tag the pictures on Flickr. And if you’re uploading any pictures to Flickr from Affiliate Summit West 2014, the tag is ASW14.

The photos were also posted in the Affiliate Summit page on Facebook. Tag away!

The photos were taken by Steve Hall of Adrants – thanks a lot, Steve.

Also, I took some Affiliate Summit West 2014 pictures and posted them to my Flickr account.

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Video of Derek Flanzraich Keynote at Affiliate Summit West 2014

January 22, 2014 by Shawn Collins

Derek Flanzraich, founder & ceo of Greatist, gave a keynote address at Affiliate Summit West 2014, which took place January 12-14, 2014 at Paris Las Vegas.

Derek Flanzraich ASW14

Derek Flanzraich is an entrepreneur on a mission to make everyone a “greatist,” someone who simply makes better choices for their fitness, health, and happiness.

He is the founder & ceo of Greatist, a health & fitness media startup working to make healthy living cool. Greatist is currently the fastest-growing site in the space, with over 3 million unique visitors per month.

Flanzraich was previously with Clicker.com (acquired by CBS) and NBC Universal’s Digital Entertainment Strategy & Operations, graduated from Harvard in 2010, and has been building brands and organizations that last since his dog-walking business at 10 years old.

Besides everything health and wellness, he also loves theme parks & theme bars.

More details on Affiliate Summit at AffiliateSummit.com.

Video: Derek Flanzraich Keynote at Affiliate Summit West 2014

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Video of Steve Denton Keynote at Affiliate Summit West 2014

January 21, 2014 by Shawn Collins

Steve Denton, vice president of Marketing Solutions for eBay Enterprise, gave a keynote address at Affiliate Summit West 2014, which took place January 12-14, 2014 at Paris Las Vegas.

Steve Denton keynote at Affiliate Summit West 2014

Steve Denton joined eBay Enterprise in 2010 as the president of eBay Enterprise Media and was most recently responsible for leading the company’s display, retargeting and performance marketing organizations.

Denton has more than 13 years of digital media experience and has been successfully helping retailers and ecommerce companies for the past 20 years acquire and maintain customers using technology and services as an effective and efficient way to grow their businesses.

Prior to joining eBay Enterprise, Denton served as the president of Rakuten LinkShare and has held leadership positions at FedEx, Pepsi and Cross Commerce Media.

More details on Affiliate Summit at AffiliateSummit.com.

Video: Steve Denton Keynote at Affiliate Summit West 2014

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