Social experience platform Gravy has announced the launch of SaaS-based social experience marketing, drive-to-store conversion, and online-to-offline analytics products.
These tools will allow brands and agencies to tap into the power of events and social experiences to increase consumer engagement, conversion, and measurement.
I’ve got to imagine there is a place for affiliate marketers in here.
Here are some details on the new products from Gravy…
Social and Event Aggregation
Gravy’s social and event aggregation products are Social Amplifier and Experience 360. Social Amplifier enables companies to capture and display all of the social media generated during their event without the need for hashtags or manual curation. With Experience 360, brands and agencies can tap into Gravy’s warehouse of events and receive a tailored feed of events and aggregated social experiences relevant to their brand.
Drive-to-Store Conversion
The drive-to-store conversion product, Crossbow, allows companies to create scheduled push notifications delivered when consumers attend or leave specific events. Crossbow helps marketers increase consumer drive-to-store behavior at the moment of decision through a variety of campaign parameters and triggers. Brands can measure the success of these drive-to-store conversion campaigns with Gravy’s online-to-offline analytics.
Unique Online-to-Offline Analytics
The measurement product, Gravy Onsite Location Details (GOLD), provides brands and agencies with the ability to track online to offline engagement of their consumers. These companies can now see who attends their locations or events and the frequency and duration of the visit.
Gravy currently works with companies such as Mindshare, LiveNation, Paramount Pictures, Sony, and NCM.
Contact Gravy for more information.
This three day conference included an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.
