Archives for March 2013

This was a conference session titled SEO Clinic from Affiliate Summit East 2011, which took place August 21-23, 2011 in New York City.

Session speakers:

• Rae Hoffman-Dolan, CEO, Sugarrae (Moderator)
• Jim Boykin, CEO, Internet Marketing Ninjas / We Build Pages
• Michael Gray, President, Atlas Web Service
• Kenny Hyder, Founder, Hyder Media

Session description:

We will review websites owned by members of the audience (that they choose to have reviewed) to identify SEO issues they have and tell audience members how they can fix them.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Search Engine Optimization

Session video:

SEO Clinic video

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

This was a conference session titled B2B Affiliate Marketing Tool Kit from Affiliate Summit East 2011, which took place August 21-23, 2011 in New York City.

Session speakers:

• Brian Waldman, VP Marketing & Strategy, Merchant Warehouse (Moderator)
• Adam Glazer, Managing Director, Partner Commerce
• Don Schamber, V.P. of Marketing, SMART Agents Marketing

Session description:

An experienced panel gives you the tools to be successful in B2B affiliate marketing, covering topics like in-house programs vs. networks, call tracking, search strategies, and social media.

Experience level: Advanced
Target audience: Affiliates/Publishers
Niche/vertical: B2B Affiliate Marketing

Session video:

B2B Affiliate Marketing Tool Kit video

Session slides:

B2B Affiliate Marketing Tool Kit slides

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

Yesterday marked the inaugural Performance Marketing Summit in New York City.

The conference took place at the Baruch College Vertical Campus, where we held the very first Affiliate Summit in 2003.

This time around we did a very different type of event from the sort of Affiliate Summit we just had in Las Vegas with over 5,000 people, an exhibit hall, Meet Market, four keynotes, and dozens of sessions.

The Performance Marketing Summit was limited to 200 people in one room, and we focused on networking and education. All sessions were just 18 minutes long.

Scott Allan, SVP Global Marketing at Rakuten LinkShare, did a great job as emcee for the day, and also wrapped up the show with a presentation.

After lunch, we all had some birthday cake to celebrate Affiliate Summit turning ten years old.

During the afternoon, we had a period of time when anybody in the crowd could jump in front of the microphone and give their elevator pitch.

Dozens of folks took us up on it, and it was great to see the people going over to them later on to network.

The conference finished up with a networking party that was scheduled for an hour and a half, but had to be extended, because nobody wanted to leave.

Thanks so much to all of the folks who came out to attend, speak at, and sponsor Performance Marketing Summit.

Stay tuned for information on us bringing it to other cities.

Presentations from Performance Marketing Summit 2013

Photos from Performance Marketing Summit 2013

We’re heading back to Las Vegas for Affiliate Summit West 2014 on January 12-14, 2014.

This will be the 25th Affiliate Summit and it is expected to be the largest Affiliate Summit to date (again!).

Affiliate Summit West 2014 is taking place at the Paris Las Vegas.

More details to come shortly.

See the history of Affiliate Summit for the history and growth of the premier affiliate marketing conference.