Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

Archives for July 2012

Affiliate Summit West 2013 Booth and Table Registrations Now Open

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Registration is now open for Affiliate Summit West 2013 Meet Market tables and booths.

The conference is taking place January 13-15, 2013 at Caesars Palace Las Vegas.

Affiliate Summit West 2012 Exhibit Hall

Details and pricing are available at http://www.affiliatesummit.com/13w-exhibitors/.

Reach the key decision makers in this landmark event.

The sponsors at Affiliate Summit East 2012 have the first right of refusal on sponsorships for a period of time after Affiliate Summit East 2012 wraps up.

Meet Market and Exhibit Hall maps coming soon. Book a table or booth now – locations will be selected in the order that companies have registered.

Rakuten LinkShare Office Hours

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Rakuten LinkShare is starting up Office Hours on Thursday, August 2, 2012 at 1:30 pm EDT.

Rakuten LinkShareLisa Erlich, Manager of Education & Training, and Erica Ringer, Account Supervisor at Rakuten LinkShare, will be on hand to answer questions from merchants/advertisers on how to get started with Rakuten LinkShare or how to optimize an affiliate program.

This will be a weekly chat with a Rakuten LinkShare representative to get a better understanding of how to move forward with the marketing aspect of an affiliate program with Rakuten LinkShare.

The format will change weekly. They’ll start the hour off by doing a quick tutorial and then open for questions.

Get more details on the Rakuten LinkShare Office Hours.

Affiliate Freakonomics: Market Quirks at Work

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This was a conference session titled Affiliate Freakonomics: Market Quirks at Work from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City.

Speaker:

  • Oliver Roup, CEO, VigLink

Session description: A look at click data uncovering the quirks of the affiliate market preventing most publishers from optimizing revenue — and how technology can make things right again.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Networks
Niche/vertical: Optimization

Slides: http://www.slideshare.net/affsum/affiliate-freakonomics-market-quirks-at-work

More details on Affiliate Summit at http://www.affiliatesummit.com/

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Video: Affiliate Freakonomics: Market Quirks at Work

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

Affiliate Summit East 2012 Passes on eBay

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Affiliate Summit East 2012 is sold out and the auctions for registrations are starting to pop up on eBay.

If you are interested in passes listed on eBay, please be sure to contact Affiliate Summit to confirm that the pass can be transferred.

All registrations have an associated reference number. Request this number from the seller, as well as the name on the registrations, and provide it in your e-mail to the Affiliate Summit registration team, so they can determine whether the pass in question is transferable.

Just search for Affiliate Summit on eBay to find auctions selling the conference registrations.

Also, please note that the transaction is between you and the seller for any registration purchases on the secondary market. None of these passes are being sold by myself or anybody else that works for Affiliate Summit. Please ask any questions about the pass to the seller through eBay.

If you have questions specific to Affiliate Summit, contact us by phone or email.

Bear in mind that Affiliate Summit starts Sunday, August 12, 2012 in New York City, so bid on auctions ending before that date.

How to Eliminate Affiliate Fraud 100% at Affiliate Summit East 2010

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This was a conference session titled How to Eliminate Affiliate Fraud 100% from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City.

Speaker:

  • Rey Pasinli, Executive Director, Total Apps, Inc.

Session description: Step-by-step detailed review of proven techniques and technologies to eliminate affiliate fraud.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks, Other
Niche/vertical: FTC

Slides: Affiliate Summit East 2010

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

Affiliate Summit East 2012 is Officially Sold Out

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Affiliate Summit East 2012, starting on Sunday, August 12 at the Hilton New York, is now sold out.

This conference makes it 21 times in a row that attendee registrations for Affiliate Summit have closed before the event, due to capacity.

As we process cancellations, the registration page will open up and additional registrations will be accepted on a first-come, first-served basis.

Affiliate Summit West 2012 Meet Market

Check https://www.regonline.com/ase12 for availability. If you’re able to enter your registration — you’re good to go.

In the event registrations are open onsite, based on last minute cancellations, the rate will be $449 for a Networking Pass, $749 for a Networking Plus Pass, $1,749 for a VIP Pass, and $2,749 for a All Access Pass.

More information on Affiliate Summit at http://www.AffiliateSummit.com

Ways to Monetize Your Website

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Skimlinks has put together a sharp flowchart on how to monetize your website. Click the image below to see a full-sized version.

The chart is intended for people who want to monetize a site, but don’t know where to start.

After answering questions and going through a given path, options for monetizing are suggested.

Give it a try even if you’re already successful in monetizing. Maybe you’re neglecting some powerful opportunities.

Should Affiliates Have a Dot Com?

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Q: I’m just starting out, by the way great site, but my question is should I use or have to use a .com for my first domain or domains or does it really matter (versus .us, .org or .net, etc.)? Thanks.

Shawn CollinsA: It’s not mandatory for an affiliate to use a dot com domain name, but I would recommend that you do use one.

A dot com has more of a cachet with a typical visitor to your site, as that top level domain is the established norm versus some of the newer, hokey top level domains.

For me personally, unless you’re spelling out some word that ends in “us”, it doesn’t make sense to get a .us.

Even in that sort of case, I would say it looks gimmicky and not as much of a long term site and business.

Also, as an affiliate, your site has to pass the review of the various affiliate managers where you apply, and in my conversations with many affiliate managers, a dot com is expected.

I have something like 200 domains, and maybe a half dozen or so are non dot com’s.

Even though it’s harder to find the best name for a domain with a dot com, I think it’s the way to go.

Get More Done in Less Time

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Chris Mercer, Austin entrepreneur and serial productivity tool collector, talked about how to Get More Done in Less Time at the Affiliate Summit Meetup in Austin, TX on July 24, 2012.

It was a fast paced and interesting talk on a variety of productivity tools, and I came away with a handful of new ones I want to try.

Thanks a lot to Chris and everybody that came out for some lunch and shop talk.

Check out his WordPress Training Videos at http://www.wptrainingvideos.com/. You can follow Chris on Twitter at @ChrisDoesTweet.

Presentation: Get More Done in Less Time

Curation. Can You Filter Free Content?

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This was a conference session titled Curation. Can You Filter Free Content? from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City.

Speaker:

  • Steve Rosenbaum, CEO, Magnify.net

Session description: Curation is the hottest word in web content today. Can you harness the power of Web aggregation and curation to increase page views, return visits, conversions, and sales.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Curation

Slides: http://www.slideshare.net/affsum/curation-can-you-filter-free-content

More details on Affiliate Summit at http://www.affiliatesummit.com/

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Video: Curation. Can You Filter Free Content?

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.