Archives for August 2011

Speaking proposals for Affiliate Summit West 2012, taking place January 8-10, 2012 in Las Vegas, are now being accepted.

The submission deadline is October 7, 2011.

Accepted speakers will be notified no later than October 21, 2011. Due to the volume of submissions, we will not notify applicants if they have not been accepted. Therefore, if you have not been contacted by October 21, 2011, your proposal was not accepted.

Submit your speaking proposal at http://www.affiliatesummit.com/12w-speakers/.

Bryan Eisenberg, Co-Author of Call to Action, Waiting For Your Cat to Bark? and Always Be Testing, delivered a keynote address at Affiliate Summit East 2011 on Tuesday, August 23, 2011.

More about Bryan Eisenberg:

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”.

Bryan is a professional marketing speaker who has been the keynote speaker for corporate events and conferences such as Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association.

He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, iPerceptions, UserTesting.com, ClickEquations, etc.) and is on the board of trustees of the Direct Marketing Education Foundation.

Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing.

Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers, and a DMEF Rising Star Award winner in 2010. Bryan has been a featured expert by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, CXO Europe, Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates.

In 1998, Bryan co-founded FutureNow Inc., the company has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework he helped develop, Persuasion Architecture®. Bryan’s proudest professional accomplishments are the thousands of companies, students and clients, including HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in sales.

More details on Affiliate Summit at http://www.affiliatesummit.com/ and Bryan Eisenberg at http://www.bryaneisenberg.com

Video: Bryan Eisenberg Keynote at Affiliate Summit East 2011
Slides: The 21 Secrets of Top Converting Websites

Wil Reynolds, Founder of SEER Interactive, delivered a keynote address (No more ****ing Shortcuts) at Affiliate Summit East 2011 on Monday, August 22, 2011.

More about Wil Reynolds:

Over the past 13 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies like Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA. For the last 6 years, Wil and the team of search professionals at SEER Interactive have been assisting clients in maximizing their visibility and sales using search engines in both SEO and SEM. You can catch Wil speaking with anyone who wants to learn about search, whether it is in a coffee shop or a major conference, it just runs through the veins! His goal at every speaking engagement is simple: Make sure everyone walks out with at least 1 new piece of information or perspective on an SEO topic.

Video: Wil Reynolds Keynote at Affiliate Summit East 2011

Slides: No more ****ing Shortcuts

The sessions at Affiliate Summit East 2011 were recorded on video and will be made available in the near future to attendees who had a Gold, Platinum, or Diamond pass.

These videos should be ready in approximately four weeks, and they will be available online until the next Affiliate Summit.

We will send an email out with information to access them.

The keynote addresses from Bryan Eisenberg, Marc Ostrofsky, and Wil Reynolds will be posted publicly in the near future to YouTube.

The third and final day of Affiliate Summit East 2011 started off bright and early with a second installment of Early Bird Whiteboarding from Eric Nagel.

The Tuesday keynote was presented by Bryan Eisenberg, Co-Author of Call to Action, Waiting For Your Cat to Bark? and Always Be Testing, and he shared a steady stream of useful advice on improving conversions.

After the keynote, there were more educational breakout sessions.

The final day of Affiliate Summit East 2011 was also the second day of the exhibit hall, which was a great time for affiliate marketers to meet with their merchants and networks.

There were some neat promotions on the exhibit hall floor, such as the chance to win a “Back to the Future Time Machine”.

The conference wrapped up with a speed round discussion of industry issues.

Thank you so much to all of the sponsors, speakers, and attendees who make Affiliate Summit the great community that it is – I miss y’all already, and look forward to seeing you January 8-10, 2012 in Las Vegas.

The second day of Affiliate Summit East 2011 began bright and early on Monday, August 22 at the Hilton New York in New York City with Early Bird Whiteboarding from Eric Nagel.

Attendees were able to grab some coffee and share their sites to this open session and get advice on usability, SEO, conversions and revenue streams.

The whiteboard session was followed by a tasty conference breakfast of scrambled organic brown eggs, hickory smoked bacon, griddle potatoes, a selection of cereals, fruit salad, cinnamon buns, muffins, croissants, bagels, and more.

Next up was a fascinating keynote on effectively doing SEO the right way from Wil Reynolds, Founder of SEER Interactive.

Wil shared all of the links from his SEO presentation on the SEER Interactive blog.

There were also a series of educational panels on the second day of Affiliate Summit East 2011.

The exhibit hall also opened up today with a big crowd of people visiting the booths from start to finish.

The educational portion of the day finished up with Ask the Experts roundtables.

After things closed up, affiliate marketers headed out for a night of networking and fun.

In addition to a variety of parties around New York City for Affiliate Summit attendees, there was an Affiliate Karaoke night at the Hilton New York.

Only one day left for the biggest Affiliate Summit East to date.

Affiliate Summit East 2011, which kicked off on Sunday, August 21 at the Hilton New York in New York City, started out early and ran late.

Registrations opened at 10am and a steady stream of attendees came through to collect their badges throughout the day.

Booths for the exhibit hall were being assembled from 8am to 6pm, and attendees will be able to visit the booths on the second and third days of the conference.

Educational sessions ran throughout the day with big crowds geared up to learn the latest in affiliate marketing.

The Meet Market was packed from noon to 6pm with attendees networking and cutting deals.

The Affiliate Summit East 2011 agenda for day one wrapped up with the opening keynote from Mac Ostrofsky, author of Get Rich Click, which is being given out for free at the ClickBank booth, and Marc will be there at 11am on both Monday and Tuesday.

The day finished up with the ShareASale Barn Dance, which was a fun mix of live country music and dancing, tasty food and drinks, a big game of dodgeball with Angry Birds (I wish I got it on video), a mechanical bull, and cowboy garb for all.

Still two more days of learning, networking, and affiliate marketing friends.

Issue 15 of FeedFront Magazine came in the mail to me today.

This issue of FeedFront Magazine includes 10 Reasons Your Affiliate Program Failed by Kim Salvino, Five Innovative Ways to Use QR Codes by Jacob Smith, How I Put Together My Treadmill Desk by Shawn Collins, and the Affiliate Summit East 2011 Agenda.

And it makes for a good dog head pillow.

Also business travel by train, email compliance in Canada, a checklist for launching an affiliate program, surviving Google updates, niche marketing, affiliate marketing benchmarks and statistics, B2B marketing, and more.

If you don’t get FeedFront by mail, issue fifteen of FeedFront will also be distributed at Affiliate Summit Meetups and Affiliate Summit East 2011.

Here are the articles for this issue:

• 02 Editors’ Note: Affiliate Marketing Shatters Glass Ceilings By Missy Ward
• 03 Avoid Rejection: Keys to Affiliate Application Success By Wade Tonkin
• 04 10 Reasons Your Affiliate Program Failed By Kim Salvino
• 05 Developing Successful Relationships in Affiliate Marketing By Antonio Vitale
• 07 Business Travel Via the Train By Shannon Weidemann
• 08 Affiliate Relationship Building Through the Ranks By Jennifer Myers Ward
• 09 Emailing in Canada? CASL Compliance Explained By Cari Birkner
• 10 Checklist Before You Launch Your Affiliate Program By Deborah Carney
• 11 Five Innovative Ways to Use QR Codes By Jacob Smith
• 12 SEO – More Than Just Rankings By Oliver Whitman
• 13 How I Put Together My Treadmill Desk By Shawn Collins
• 16 Leverage the News to Increase Affiliate Sales By Ryan Healy
• 17 Size Doesn’t Matter: Tips for Affiliates By Tricia Meyer
• 18 Code of Conduct When Representing Your Company By Trisha Lyn Fawver
• 19 Surviving a Google Update By Bryan Shearer
• 20 Leveraging Display Advertising, Search and Social By Daryl Colwell
• 21 Stay Organized with a Marketing Calendar By Karen Garcia
• 23 The Process of Creating Successful Affiliate Campaigns By Josh Todd
• 24 Limitless Opportunities in Endless Niche Marketing By Olga Eskina
• 25 The Secret to B2B Affiliate Marketing By Paul Stainton
• 26 Checks: A Dying Vertical, Very Much Alive By Bill Swartwout
• 27 Make Money Driving Phone Calls from Search By Rob Duva
• 28 Report on Women in Affiliate Marketing By Missy Ward
• 30 I Quit My Day Job By Jill Swartwout
• 31 Are Your Banners Helping Your Affiliates? By Leslie Nazarian
• 32 7 Ways to Detect & Prevent Affiliate Fraud By Geno Prussakov
• 34 Affiliate Summit East 2011 – Show Agenda
• 44 Bryan Eisenberg Bio
• 45 Marc Ostrofsky Bio
• 46 Wil Reynolds Bio
• 48 Speaker Bios
• 63 AffStat 2011 Report Affiliate Marketing Stats By Shawn Collins
• 66 People to Follow on Twitter
• 68 Hilton New York Map

The issue mailed this week, so it should be hitting mailboxes all over the U.S. any day now (if it hasn’t already).

If you can’t wait to see your copy (or you’re not currently a subscriber), you can download issue 15 of FeedFront.

Free subscription to U.S. addresses at http://feedfront.com/free-subscription.