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Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

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Archives for August 2009

What Lesson Have You Learned from a Failure?

August 31, 2009 by Shawn Collins

I would like to know what lesson you’ve learned from a failure in business for an article in the October 2009 issue of FeedFront Magazine.

But don’t send it to my by email or post a comment to my blog or Facebook – all submissions MUST be via Twitter.

Just post them @feedfront before noon ET on Friday, September 4, 2009.

Coherent responses will be printed in the next issue of FeedFront with the Twitter name of each person submitting their lesson learned.

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Filed Under: Affiliate Managers, Affiliate News

Got Questions about eBay Affiliate Quality Click Pricing?

August 31, 2009 by Shawn Collins

The eBay Partner Network introduced Quality Click Pricing, a new Cost Per Click (CPC) payout model intended to better reward top affiliates, a couple weeks ago.

But the new arrangement didn’t sit well with some affiliates.

eBay conducted a live Webinar with more details about Quality Click Pricing a week ago, and affiliates were able to ask questions that were answered by Steve Hartman and Will Martin-Gill of eBay.

Video of the eBay Webinar is available to view.

There will be another Webinar on Tuesday, September 1st at 11:30am Eastern Time. Affiliates will be able to learn more about Quality Click Pricing and join the discussion here.

If you’d like to participate, the information to access the Webinar is below.

Attendee Direct URL

https://www.livemeeting.com/cc/intercall1/join?id=Sep01&role=attend&pw=Attend

Alternate Web Login

Conference Site URL: http://livemeeting.intercall.com

Meeting ID: Sep01

Attendee Entry Code: Attend

U.S. Attendee Phone: US/Canada Dial-in #: (877) 252-8217

Int’l/Local Dial-In #: (660) 422-4755

Conference ID: 26202103

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Filed Under: Affiliate News, Affiliate Resources

Pizza Hut Unadvertising: Cynical or Clever?

August 30, 2009 by Shawn Collins

I came across a video on LiveLeak.com today that purported to be “Jim Breuer Flips Out On Pizza Hut Commercial” – an authentic bit of behind-the-scenes footage of a commercial.

Jim Breuer and the Pizza Hut viral commercialThe video is entertaining if you take it for what it is, and I think that’s an attempt by Pizza Hut’s ad agency to create a viral video.

Good job. Good enough to fool the folks at LiveLeak.com, at least.

And I’d say they got the point across about Pizza Hut, because it’s the only Pizza Hut commercial I ever remembered 30 seconds later.

I might even chuckle to myself as I pass the Pizza Hut in my town on the way to one of the pizzerias.

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Filed Under: Affiliate News

Affiliate Summit Breaks into Book Publishing

August 28, 2009 by Shawn Collins

Affiliate Summit is excited to announce that we are launching a new book publishing imprint, Velocity NYC Press.

Beginning September 1, 2009, Velocity NYC Press will become a newly circulated imprint line for Morgan James, which is distributed by Ingram Publisher Services. Other Morgan James imprints include Glazer-Kennedy Publishing, Top 20 Press, and Milton Rae Press.

The focus of the Velocity NYC Press imprint will be to cover every topic affecting online marketers, including affiliate and search engine marketing, blogging, microblogging, online video, and podcasting.

In addition to handling design and production, sales and distribution of the books, we will put sizable promotion behind the books through Affiliate Summit, FeedFront magazine, and our various blogs, podcasts, and other marketing tools.

Interested authors should contact us at http://www.affiliatesummit.com/contact-velocity-nyc-press/.

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Filed Under: Affiliate Managers, Affiliate News, Affiliate Summit

Pokens

August 28, 2009 by Shawn Collins

I am into these Pokens and just set up my profile for them. If you aren’t familiar with Pokens, there are little devices with USB connectors that house information on your social network profiles and contact information.

When you meet somebody else who has one, you touch your Pokens with them and exchange your contact information.

I had heard about them, but hadn’t paid a lot of attention. Then Peter Shankman talked about them during his keynote at Affiliate Summit East 2009 and I decided to get one for myself.

But I couldn’t stop there. I decided I’d get a Poken for each person that gave me their business card during Affiliate Summit East 2009. I sent out a big stack of Poken Ninjas in the mail yesterday.

As you may imagine, there are affiliate programs for Pokens. I joined the PokenGirl affiliate program and made my bulk purchase through her after reading about her site at BenSpark.com.

I look forward to doing a “high-four” with everybody at a conference in the near future.

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Filed Under: Affiliate News, Affiliate Resources, Affiliate Summit

Is Your Business Card Crap?

August 27, 2009 by Shawn Collins

I apparently have something of an obsession with business cards. Two of my favorite videos on YouTube are “Your Business Card is Crap” (look out for my interview with Joel Bauer – he’s the guy in the video – in the October 2009 issue of FeedFront Magazine) and the “American Psycho: Business Card Scene“.

So, I’d like to believe I am a good judge of a business card that packs a punch.

If you’ll give me that, I’d like to say that the best business card I received during Affiliate Summit East 2009 was from Eric Nagel.

Best Business Card I Got at Affiliate Summit East 2009

Eric created a business card in the format of a credit card with the credit card number being his phone number, and a magnetic strip on the back that was a contest (first person to read it would win a prize).

I have hundreds of business cards on my desk, but this is one of the few I remember, and I think that counts for something.

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Filed Under: Affiliate Managers, Affiliate News, Affiliate Resources, Affiliate Summit

Peter Shankman Keynote Video from Affiliate Summit East 2009

August 27, 2009 by Shawn Collins

Peter Shankman, Founder & CEO of The Geek Factory, delivered the Tuesday keynote address at Affiliate Summit East 2009. You can now access video and audio of the keynote.

Peter Shankman at Affiliate Summit East 2009

Affiliate Summit West 2010 is taking place January 17-19, 2010 in Las Vegas.

Peter Shankman Keynote at Affiliate Summit East 2009

More Affiliate Summit video available at http://video.affiliatesummit.com/.

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Filed Under: Affiliate Managers, Affiliate News, Affiliate Summit

Chris Brogan and Julien Smith Keynote Video from Affiliate Summit East 2009

August 26, 2009 by Shawn Collins

Chris Brogan and Julien Smith, co-authors of Trust Agents, deliver the Monday keynote address at Affiliate Summit East 2009. You can now access video and audio of the keynote.

Chris Brogan at Affiliate Summit East 2009

Affiliate Summit West 2010 is taking place January 17-19, 2010 in Las Vegas.

Julien Smith at Affiliate Summit East 2009

More Affiliate Summit video available at http://video.affiliatesummit.com/.

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Filed Under: Affiliate Managers, Affiliate News, Affiliate Summit

My Conference Schedule for Fall 2009

August 25, 2009 by Shawn Collins

I’ve got a whole bunch of new business cards and a Poken, so now I need something to do with this stuff – let’s meet this fall!

Meet Shawn at conferencesHere are the conferences I’m planning to attend in the coming months. Will you be there?

  • Commission Junction University – September 15-17 in Santa Barbara, CA
  • IZEAFest – October 1-4 in Orlando, FL
  • SMX East – October 5-7 in New York City
  • ShareASale ThinkTank – October 23-25 in Newport Beach, CA
  • ad:tech New York – November 4-5 in New York City
  • Audience Conference – November 5-6 in New York City
  • PubCon – November 10-13 in Las Vegas

Please note – I plan to bring my XShot and will be on the prowl for people to take pictures with for my blog and FeedFront magazine.

Unfortunately, I cannot make BlogWorld this year, due to a conflict, but I’ll be back there next year.

Oh, and I will certainly be at Affiliate Summit West 2010, taking place January 17-19, 2010 in Las Vegas.

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Filed Under: Affiliate Managers, Affiliate News, Affiliate Summit

Advertising Tax in Missouri Next?

August 24, 2009 by Shawn Collins

I just came across a blog post (Missouri Considering Affiliate Nexus Tax Laws) by Matt Enders of mgecom indicating that Missouri could be the next state to consider advertising tax legislation.

A colleague of mine owns an online retail website based in North Carolina. Just today, he received a letter in the mail from the State of Missouri questioning him specifically about his affiliate program as it pertains to Missouri residents. He was kind enough to share this letter with me.

Read the letter from the state of Missouri.

More details at http://www.mgecom.com/affiliateblog/corporate-news/missouri-considering-affiliate-nexus-tax-laws/.

Missouri Advertising Tax Letter

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Filed Under: Affiliate News

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