buy.at, the UK’s largest privately owned affiliate marketing network has secured its future growth following a £7.3 million investment from Cazenove Private Equity (CPE). The company will be chaired by Bruce McLaren who led Advertising.com as International CEO to a successful sale to AOL Time Warner.
In 2002, Perfiliate Technologies Limited launched the buy.at affiliate network. Over the last three years the network has rapidly expanded to provide affiliate marketing solutions for many of the leading names in the UK including AA, BT, John Lewis, Lloyds TSB, M&S, T-Mobile, Sky and many more.
The £7.3 million investment from CPE will ensure that buy.at will continue to be the fastest growing UK affiliate network, with a leading reputation in the sector. Steve Brown, Chief Executive of buy.at said:
“The investment from CPE is a huge milestone for the buy.at network, allowing us to maintain strong growth and gain an ever increasing foothold in the market place. The investment permits us to improve our focus to ensure that we continue to deliver according to our clients’ expectations – offering exceptional delivery coupled with cutting edge technology.
“To further differentiate the buy.at network from our competitors, we will continue to concentrate on enhancing our service, innovation and providing an industry leading affiliate solution”.
CPE specialises in investing in the brightest prospects in the UK and European technology, media and telecoms sectors. Companies backed by CPE, such as buy.at, operate in proven or high-growth markets and will be driven by exceptional management teams, with the vision and ambition to dominate their chosen sectors.
Nic Brisbourne, Investment Executive at CPE said of the recent investment: “buy.at is the best performing UK company in what is undoubtedly a very hot market. We are excited to be shareholders and look forward to working with them through the next phase of growth and international expansion.”
Joining as non-executive Chairman, Bruce McLaren will be a vital asset to the company, providing strategic guidance and a provision of knowledge to assist driving buy.at to its greatest growth potential. Commenting on his new role with buy.at Bruce said “this company has sensational technology that is the best in its class and a great management team. It’s ready to move up to the next plateau and become a major European player in the near term.”
For further information on the buy.at affiliate marketing network visit www.buy.at or call Chris Tradgett, New Client Manager at buy.at on 0191 241 6500 or email: firstname.lastname@example.org.
For further media information, please contact Anna Barry or Laura Przybek at Perfiliate Technologies Limited on 0191 241 6500, or email@example.com or firstname.lastname@example.org
Photo Caption: Joining forces to drive further growth for buy.at – (Left to right) Nic Brisborne, Investment Executive at CPE, Steve Brown, Chief Executive at buy.at and Bruce McLaren, non-executive Chairman of buy.at