Anik Singal’s latest Affiliate Classroom Magazine is now available, and the focus this month is e-mail marketing.
There are articles on the current state of e-mail deliverability, Spam law compliance, and effective ways to develop your first e-mail marketing campaign.
If you are already gathering leads via opt-ins, there’s a helpful article that breaks down the process of troubleshooting e-mail deliverability problems. And if you’re an active e-zine or e-newsletter publisher, there are two articles that offer some useful, advanced tips.
In the News and Views sections, there are some intriguing pieces on advances in clickstream analysis, the emerging online marketplace in India, and MSN’s new ad program.
There is also an article for the newbies on how to do a Springtime tune-up on your existing affiliate sites.
Unfortunately, the link to the magazine is broken these days.