Axandra, the company that puts out the popular tool ARELIS to find competitor’s links, has just launched a great, new tool for Webmasters called AxROI (Axandra’s Marketing ROI Optimizer).
AxROI shows Webmasters which ads and search engine rankings perform well and which are just a waste of time and money.
It works for Google AdWords, Overture/Yahoo and all other pay per click services, as well as banner campaigns, newsletter ads, text link ads, and any other online ads. Plus, it tracks organic search engine listings and paid inclusion links.
The way AxROI works is that it allows you to find out what exactly people purchase, how much you earn from your ads, whether people subscribe to your newsletter, if they visit special pages on your site and more.
You can get that information for every banner, text link, PPC ad and every visitor who found your site through a search engine listing.
Just like other products from Axandra, AxROI provides a 30-day period to give it a test drive. If you don’t like it, you can get your money back.
I’ve been using it and AxROI has been effective in lowering my ad costs and increasing your profits. I’d give it a thumbs up.