This was a conference session titled Using Testimonial Claims in Social Media Platforms from Affiliate Summit East 2011, which took place August 21-23, 2011 in New York City.
Session speakers:
- Peter Marinello, Director, Electronic Retailing Self-Regulation Program (Moderator)
- Tom Chernaik, CEO, CMP.LY
- Thomas A. Cohn, Of Counsel, Venable LLP
- Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein & Selz
Session description:
While the FTC Guidelines on Endorsements and Testimonials are relatively straightforward, marketers & bloggers still have many questions on exactly what & how they should be communicating or sharing.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Social Media
Session video:
Using Testimonial Claims in Social Media Platforms video
Session slides:
Using Testimonial Claims in Social Media Platforms slides
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.