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UK Affiliate Marketing to Generate £4 Billion in 2009

May 3, 2009 by Shawn Collins

Affiliate marketing in the UK will be worth more than £4 billion in online retail sales in 2009, according to a new report from Econsultancy.

The research, published in the Affiliate Marketing Buyer’s Guide 2009, estimates that the market grew by 22% in 2008 to a value of £3.82 billion.

Also, the report indicates that an estimated £227 million was paid in commissions and fees to affiliate publishers and networks last year.

Overall UK online retail sales grew by 25% in 2008 to £43.8 billion, according to figures from IMRG and Capgemini. So, affiliate marketers were responsible for nearly a tenth of all online sales during 2008, based on this data.

Some key market trends in 2009 from the Affiliate Marketing Buyer’s Guide:

  • CPA (cost per acquisition) model goes from strength to strength
  • Consumers turn to voucher code and cash-back websites
  • Issues surrounding “last-click-wins” become more apparent
  • Affiliates call for a greater emphasis on transparency and communication across the sector
  • Publishers develop innovative media methods
  • More agencies offer affiliate marketing services to clients

Get more details on the Affiliate Marketing Buyer’s Guide.

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Filed Under: Affiliate News, Affiliate Stats

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