Affiliate marketing in the UK will be worth more than £4 billion in online retail sales in 2009, according to a new report from Econsultancy.
The research, published in the Affiliate Marketing Buyer’s Guide 2009, estimates that the market grew by 22% in 2008 to a value of £3.82 billion.
Also, the report indicates that an estimated £227 million was paid in commissions and fees to affiliate publishers and networks last year.
Overall UK online retail sales grew by 25% in 2008 to £43.8 billion, according to figures from IMRG and Capgemini. So, affiliate marketers were responsible for nearly a tenth of all online sales during 2008, based on this data.
Some key market trends in 2009 from the Affiliate Marketing Buyer’s Guide:
- CPA (cost per acquisition) model goes from strength to strength
- Consumers turn to voucher code and cash-back websites
- Issues surrounding “last-click-wins” become more apparent
- Affiliates call for a greater emphasis on transparency and communication across the sector
- Publishers develop innovative media methods
- More agencies offer affiliate marketing services to clients
Get more details on the Affiliate Marketing Buyer’s Guide.