The Future of Performance Marketing: The Evolution (part 1) panel from Affiliate Summit West 2009, which took place January 11-13, 2009 in Las Vegas, NV.
- Larry Adams, Product Manager, Google
- Scott Jangro, President, MechMedia, Inc.
- Jim Jessup, Direct Marketing, Yahoo!
- Steve Schaffer, Founder/CEO, Vertive, Inc.
We will start with a short presentation and then these industry leaders will continue with an open discussion about the evolution of affiliate marketing into performance marketing. Panelists will continue in part 2 with: “What’s Next”.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.