This was a conference session titled Managing Micro-Influencers on a Performance Plus Basis at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Session speaker(s):

• Alison Chew, Global Director, Strategic Partners, Acceleration Partners

Session description:
Alison Chew will review strategies for identifying the best influencers for your brand and will demonstrate new payment models that close the loop on tracking engagement to clicks, orders and sales.

Experience Level: Beginner
Target Audience: Merchant/Advertiser
Niche/Vertical: Micro-Influencers

Slides: Managing Micro-Influencers on a Performance Plus Basis

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Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.