I was excited to see the inner workings of the Dell Social Media Listening Command Center, and it left me pining for that sort of setup for my businesses.
I’ve been using backtype, Google Alerts and SocialOomph for quite some time, as well as running TweetDeck on a second monitor.
But I wanted something more. And I found it in RowFeeder.
RowFeeder enables me to track hashtags, user names, and keywords, which has been really helpful in my social media monitoring efforts.
I use it to monitor what is being said about my companies and sites, as well as my competitors.
The raw data collected, as well as some prettied up charts, can be exported to Excel. You can also link a RowFeeder account to a Google account, so the data automatically populates into Google Docs in real time.
That’s how I do it, so I can share access to reports, as well as jump into them anywhere I can get to a browser.
One term can be tracked for free, and after that there are packages and extra options to do things like normalize user location data and integrate Klout.
It’s not quite the custom Dell setup, but it’s making it easier for me to monitor social media, and I always love anything that makes me more efficient.