Econsultancy has launched their US Affiliate Census report, in association with MediaTrust.
Nearly 500 US-based affiliates were surveyed for the affiliate census, the ongoing aim of which is to shed more light on an industry that drives billions of dollars in online sales annually.
- More than half of US affiliates (51%) responding to this research work full-time on affiliate marketing.
- Text and banners are the top-rated linking methods, with half of affiliates rating them among their most valuable ways of linking.
- The most important criteria for judging an affiliate network are the breadth of advertiser base and tracking reliability,
- Health, Sport and Fitness is the most popular sector, promoted by 41% of affiliates.
More details at http://econsultancy.com/reports/us-affiliate-census.