Q: I’m thinking about using PPC to attract more affiliates to my program. Do you think this will be effective? How would you go about tackling this campaign? Our product is an all natural menopause relief product.
A: As far as a PPC campaign to recruit affiliates, that is something I did for many years when managing affiliate programs.
The way I did it was to target generic keywords with the word affiliate program or some other affiliate-related phrase.
In your case with the all natural menopause relief product, I would suggest focusing on phrases like menopause affiliate, menopause affiliate program, etc., as well as any other relevant keyword for your business paired with affiliate and/or affiliate program.
I don’t know how many people are searching for affiliate programs in your niche, but those who do search for it will be quality prospects.
In addition to running a campaign on Google AdWords, I would suggest testing it with Facebook ads. I haven’t tried recruiting affiliates on Facebook, since their ad platform came after I stopped managing affiliate programs, but it’s been highly effective for me when promoting other things.