Retail e-commerce spending for the entire November – December 2010 holiday season reached $32.6 billion, which marks a 12-percent increase over 2009 and an all-time record for the season, according to comScore.
I’ve seen lots of skeptics remarking that it’s no big deal that online sales exceeded last year. Well, to all of the nattering nabobs of negativism, take note that this was the biggest season ever for online sales – not just better than 2008 or 2009.
Also of significance was the fact that Cyber Monday turned out to be the biggest day of the year for online sales. Many have ranted over the years (myself included) about Cyber Monday being more fairy tale than reality when it comes to the biggest online shopping days.
But not this year – the online sales exceeded $1 Billion on Monday, November 29 (Cyber Monday). Scott Silverman, who is credited with coining the term, deserves a healthy dose of smug satisfaction.
Congratulations to all of the affiliate marketers who are sitting on stacks of paper from the end of 2010.
Now give some to a good cause by donating to Team Affiliate Marketers Give Back for the Avon Walk for Breast Cancer in the Rocky Mountains in June 2011.